Samantha Russell Email & Phone Number

Portsmouth, England, Gb

London, England, United Kingdom

Responsible for the lead execution of the marketing strategy to bring the Venture Studio from Crisis to life.The Venture Studio from Crisis harnesses and integrates the power and energy of start-ups to end homelessness for good. This means we invest in, build, and scale businesses that share our mission. And we're dedicated to investing in diverse teams that are using technology to create innovative solutions to accelerate the the end of homelessness. Collaboration is key to everything we do, and we're passionate about building bridges and enabling effective collaboration across the UK's startup ecosystem.

Croydon, England, United Kingdom

Involved in stock selection, pricing and merchandising to attract customers and generate sales. Exceeded targets on a number of occasions, peaking at +35% of budgeted forecast for one week and achieving +21% of target for another.Co-managed the shop's Instagram account to showcase the stock and increase reach. Responsible for maintaining high standards on the shop floor, working in a busy public-facing environment, serving customers and dealing effectively with challenging situations and conflicting priorities.Support volunteers with a range of needs to provide excellent customer service.

Croydon, England, United Kingdom

Volunteered at the Crisis charity shop in Croydon from June to October to give back to my community. Completed an Amazon Reseller course which taught me how to find profitable wholesale products to sell on Amazon and create a passive income stream. Immersed myself in blockchain technologies, cryptocurrencies and decentralised finance to better understand what support businesses will require in the coming years to utilise opportunities within this space.Provided online marketing consultancy to a small business owner to help drive growth by ensuring their website performed optimally within the Google ecosystem.

Reigate, Surrey

Produced scalable B2B and B2C web, digital and social strategies to meet the commercial aspirations of the business, in line with risk appetite, compliance frameworks and GDPR and PECR regulations. Instrumental in the success of a complex and time bound rebrand and migration of the Just websites post-merger, which involved building relationships and communicating effectively with multiple internal and external stakeholders. Implemented a new approach to SEO across the company, driving increased website visibility and traffic. Dashboard development - utilising Google Tag Manager and Google Analytics - to effectively communicate the success of digital campaigns, providing website performance and ROI against established KPIs. Improved digital campaign performance by collaborating with agencies to plan and implement PPC, paid social (Facebook, LinkedIn, Twitter) and programmatic strategies (native, retargeting). One campaign resulted in a 27% decrease in cost per acquisition over a 6 month period.Recruited and managed the digital marketing team and under my leadership, created an environment that promoted learning, responsibility and autonomy.Responsible for the monitoring, management and reconciliation of the digital marketing budget.Achieved distinction for a Google certified course looking at strategic and disruptive approaches to marketing communications. 12% of participants received distinction.

Reigate, Surrey

Responsible for managing multiple consumer and partner websites and social media channels to support the commercial aspirations of the business in line with risk appetite and compliance frameworks. Implemented and led an SEO initiative to improve website rankings. Instigated and implemented social media integration tactics to promote the websites and generate leads.Contributed to developing the customer journey experience, ensuring clear user journeys and improved navigation. Just Retirement are a specialist provider of financial solutions designed to improve the quality of life of people approaching or in retirement.

Woking, England, United Kingdom

Connected corporate clients with quality candidates by designing online recruitment strategies to promote employer brand. Clients included KPMG, Worldpay and Boots.Produced and delivered LinkedIn training to the Boots Ireland resourcing team and to KPMG recruiters.Designed and presented an inbound digital marketing strategy to develop the social media team and increase monthly income for the agency.

London, United Kingdom

Established my own brand and built the company from scratch to a success within 7 years. Worked with a wide range of small businesses and entrepreneurs from South Coast professional services companies to Harley Street practices in London.Developed online marketing strategies to raise brand awareness, generate leads and increase business growth. One client achieved over 5x the cost of the website in a single sale via a Google search placed a few weeks after the site went live – so massive ROI and a very happy client.Established and managed interactive community forums on Facebook and LinkedIn to facilitate continued client support via these platforms, becoming a go-to trusted resource.Presented social media growth strategies to over 1000 small businesses over a 12-18 month period via 121 and group coaching, workshops and presentations. Created the #MidtownBigIdeas campaign and doubled Twitter influence from 40% to 80% over a 2 month period. Achieved 20 sign ups in week one of an online membership launch. The site provided video training on using social media to engage with new and existing clients to build a business. Recommended as a Guardian newspaper panellist for a live online Q+A about using social media to win new business.

Southampton, United Kingdom

IT Developer (November 2003 - July 2007)Built and maintained on-line application forms using third-party software.Produced Functional/Technical Design Documents, undertook development, co-ordinated testing and provided front-line support to the e-commerce helpdesk.Business Analyst (October 2002 - October 2003)Gained promotion as a result of managing the Quotes Systems Development (QSD) support area. Managed the systems-related support log of 200 bugs and reduced it to 35.IT Analyst (February 2001 - September 2002)Responsible for testing the Portal developments for Skandia’s Pension and Investment products. Stepped up into previous manager’s role taking a lead in Portal liaison, writing technical mapping documents and liaising with developers.

West Sussex, United Kingdom, United Kingdom

Delivered the Information Technology GCSE Syllabus to Year 10 students. Prepared lesson plans and handouts for the students.

Southampton, United Kingdom

Marketed three successful, profit-making events. And raised the Law School profile internally and in the wider Hampshire area. Consolidated links with the local business and legal communities. Presented to 100 prospective students and their parents.Reported to the Dean of the Law School.

Bsc(Hons), Environmental And Management Science

Activities and Societies: Canoe Club, Walking, DJ for University radio station.

High School

Activities and Societies: Badminton, Acting, Rowing, Basketball.