Samantha Atkinson

Samantha Atkinson Email and Phone Number

CEO at Bensons Trading Pty Ltd @ Bensons Trading Pty Ltd
australia
Samantha Atkinson's Location
Laverton North, Victoria, Australia, Australia
Samantha Atkinson's Contact Details

Samantha Atkinson work email

Samantha Atkinson personal email

n/a
About Samantha Atkinson

I am a highly motivated product development/ licensing professional, with diverse business marketing & sales experience and a proven track record for ensuring innovative product is delivered to market on schedule. I have a Great eye for product and detail and the ability to identify market trends as well as translating these trends to relevant product and marketing strategies. my current role for Bensons Trading Company is very diverse however my title is brand/product development manager, im currently responsible for the management of Bensons brand portfolio and the product development process from start to finish, and to coordinate Bensons, marketing, advertising, and off site operations & retail events. I am Creative and forward thinking, and extremely capable in maintaining databases, spread sheets, contracts & all administrative functions as well as exceptional team building and customer relationship management skills. I've been involved in all aspects of Bensons business including, distribution, shipping, retail, product design, marketing, visual merchandising, brand/ product development. Bensons is a fast passed business & through working with Bensons I have the capability to be able to work under extreme pressure to meet stringent timelines/ deadlines. I have a knowledge of a diverse range of products including, toys, novelty items, bags & accessories as well as apparel, confectionary and plush toys to name a few. I Have been involved with many licensing's deals, from the initial deal demos through to the end product on shelf & have a good insight into the Australian market & licensing industry. I have well established relationships with key contacts within the Australian licensing industry as well as the USA. I am well versed in managing both local and overseas supplier and customer communications

Samantha Atkinson's Current Company Details
Bensons Trading Pty Ltd

Bensons Trading Pty Ltd

View
CEO at Bensons Trading Pty Ltd
australia
Employees:
13
Samantha Atkinson Work Experience Details
  • Bensons Trading Pty Ltd
    Chief Executive Officer
    Bensons Trading Pty Ltd Feb 2024 - Present
    Melbourne, Victoria, Australia
  • Bensons Trading Company
    Visual Merchandising/ Events Manager
    Bensons Trading Company Oct 2005 - Present
    Bensons Trading Company
    Visual merchandising coordinator • developing floor plans and layouts of licensed show bags at events, so that its easier for the customer to locate the desired products.• arrange layouts and display visuals to ensure it is easy for the customer to self-select.• highlight and exhibit particular products at strategic locations throughout Bensons stands.• Educate the customer about the product in an effective & creative way.• Make proper arrangements in such a way to increase the sale of unsought goods.• coordinate competitions, train staff, organize the set up and pack up of events Manage and co-ordinate Major Events & Launch activities• Develop & manage Bensons major retail events capital city shows• Develop Merchandise / Marketing programs & new licensed product launches• Provide Management Updates – Senior Management, Advertising, Licensing & Marketing
  • Bensons Trading Pty Ltd
    Retail General Manager
    Bensons Trading Pty Ltd Oct 2020 - Mar 2024
    Melbourne, Victoria, Australia
  • Bensons Trading Company
    Product Development Manager
    Bensons Trading Company Oct 2005 - Present
    Derrimut 3030 Victoria
    - Managing product development from concept through to production, shipment & delivery.- Manage & provide creative direction to graphic designers.- Assessing creative assets available, and briefing designers on correct & preferred usage.- managed all licensor approval forms & administration.- Responsible for sourcing new product & identifying market trends.- Directing in house photo shoots for websites advertising and show guides .- Constantly working across multiple products, brands & customers- Negotiating licensing deals, factory pricing, customer pricing & ship dates.- Liaising with Testing Labs to gain a thorough understanding of Local Toy Standards, and developing product accordingly to meet appropriate standards.- Liaising with factories on a daily basis to follow up samples, testing, QA approvals, QC inspections and ensure all shipments are on schedule.- Travelling to China/ hong kong, Taiwan, USA regularly to meet with new & existing factories to view facilities, to understand manufactures processing and production processes, to check production progress & quality, and to source new products, and attend trade shows.- Maintain communications and provide market analysis updates.- design, planning, execution, control, and monitoring of supply chain activities
  • Virgin Australia
    Cabin Crew
    Virgin Australia Aug 2004 - Oct 2006
    Melbourne, Australia
    cabin crew
  • Island Surfboards
    Surf Coach
    Island Surfboards Jan 2003 - Jan 2004
    - Assisting and running surf lessons with head surf instructors - Teaching children/ adults/ groups about water safety identifying beach hazards - Techniques of Surfing

Samantha Atkinson Skills

Product Development Marketing Strategy Brand Management Creative Direction Brand Development Strategy Marketing Communications Social Media Marketing Retail Marketing Product Marketing Management Sourcing Event Management Marketing Management Team Leadership Advertising Visual Merchandising Merchandising Business Development Sales Events Management New Business Development Product Sourcing Peoduct Design

Samantha Atkinson Education Details

  • Gordon Institute
    Gordon Institute
    Certificate Iv In Business (Marketing)
  • St. Leonards College
    St. Leonards College
    Vce
  • Hampton Primary School
    Hampton Primary School

Frequently Asked Questions about Samantha Atkinson

What company does Samantha Atkinson work for?

Samantha Atkinson works for Bensons Trading Pty Ltd

What is Samantha Atkinson's role at the current company?

Samantha Atkinson's current role is CEO at Bensons Trading Pty Ltd.

What is Samantha Atkinson's email address?

Samantha Atkinson's email address is sa****@****.com.au

What schools did Samantha Atkinson attend?

Samantha Atkinson attended Gordon Institute, St. Leonards College, Hampton Primary School.

What skills is Samantha Atkinson known for?

Samantha Atkinson has skills like Product Development, Marketing Strategy, Brand Management, Creative Direction, Brand Development, Strategy, Marketing Communications, Social Media Marketing, Retail, Marketing, Product Marketing, Management.

Who are Samantha Atkinson's colleagues?

Samantha Atkinson's colleagues are Pauline Ingram, Daniela Chiodo, Judy Ramadge, Rebel Ruby, Karthik K., Jeff Keighran, Dion Farley.

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