Samantha Bryden Lapham Email & Phone Number

Portland, Maine, United States

• Build brand narratives and guidelines from the ground up for small businesses that increase revenue and customer acquisition through powerful storytelling and marketing tactics.• Developed and executed marketing strategies and campaigns that supported clients' business goals and objectives across multiple channels, increasing sales for the client in the first six months of working together.• Managed the development of creative briefs, and timelines, and provided direction to creative teams, including designers, copywriters, and developers to deliver creative assets on time while in a freelance role. • Implemented market research to identify industry trends, competitive landscapes, and opportunities for growth, resulting in the identification of the top 5 branding competitors and the identification of the top 5 advertising competitors.• Analyzed email & sms campaign metrics and provided recommendations for improving open rate, click-through rate, and conversion rate.• Managed budgets and resources to ensure campaigns were executed within financial parameters by utilizing Google Analytics to track and analyze campaign performance metrics.

Portland, Maine Metropolitan Area

• Planned and executed over 50 events, including corporate events, weddings, and private parties, from conception to completion, including venue selection, vendor management, and on-site coordination. • Meticulously managed budgets, timelines, and resources for marketing campaigns and events, reaching thousands of people, and contributing to corporate goals.• Improved our network and visibility by developing and maintaining relationships with 150+ event venues, vendors, and clients.• Analyzed and reported on event performance, providing insights and recommendations for improvement using data from event registration, attendance, and surveys.• Collaborated with the culinary team to develop menus, tasting events, and promotional materials that aligned with the brand messaging and objectives, resulting in increased customer engagement and foot traffic.

• Managed the design and execution of the e-commerce email and SMS marketing campaigns that promoted products, educated consumers, and built engagement with the client base.• Spearheaded A/B testing for all email and SMS campaigns to improve KPIs, and inform future design & content strategies. Increased open rate from 15% to 35% by testing new subject lines, and click rate from 2.11% to 3.19% by testing new call-to-actions and email formats.• Collaborated with the project manager to implement Agile workflow and managed all email and SMS projects using ClickUp to achieve a weekly on-time completion rate of >95%.• Monitored and analyzed campaign metrics, including open rates, click-through rates, conversion rates, and revenue generated, to continuously improve email marketing effectiveness by reviewing the data, providing recommendations, and implementing new strategies.• Increased the click-through rate of email marketing campaigns by at least 20% by segmenting customers by their previous purchases and sending them personalized email promotions.

- Created and conceptualized an online vintage store with a focus on educating consumers about sustainability- Creatively direct and style photoshoots- Curate each collection from thrift stores around the world- Became profitable within 6 months of operation

Portland, Maine Metropolitan Area

- Facilitated the implementation of a new inventory system to manage and track the inventory of over 2,000 items- Increased efficiency in order fulfillment from 10 orders an hour to over 20 orders an hour- Corresponded with all customers and resolved all customer experience issues

Greater New York City Area

- Maintained and designed visual merchandising - Consistently met sales goals - Assisted in the buying of new collections

Greater New York City Area

• Planned and executed 80+ events that drew over 17,000 customers to the brand activation, tracking performance through surveys, sales conversion, and repeat business.• Improved the event experience for customers by collaborating with the Director of Experiential Marketing on event strategy, which led to an increase in sales for the store.• Led and trained a team of 10 brand ambassadors to provide product knowledge on Recess beverages.

Greater New York City Area

• Collaborated with the marketing and operations teams to design and merchandise the brand’s first US store.• Planned and executed bi-weekly in-store events and brand pop-ups, including a high-profile influencer dinner, to promote brand visibility, which increased sales by 10% month over month.• Managed all e-commerce order fulfillment in the US market by spearheading an improved fulfillment strategy, achieving a 100% fulfillment rate.• Hired and trained a team of seven market associates.

Brooklyn, New York

- Assisted owner in buying inventory and maintaining vendor relationships- Made daily social media updates to maintain a consistent brand image- Maintained and designed visual merchandising displays- Styled photoshoots for e-commerce and marketing- Managed and trained staff- Worked with staff and owner to ensure sales goals were reached- Ensured that customers had a positive, luxury shopping experience- Nearly doubled the open rate for emails by creating email marketing campaigns through MailChimp

New York, Ny

- Responsible for overseeing the daily functions of a 60 company center - Lead tours of space with prospective clients- Set up new equipment and maintained systems, including IT, server/printer systems, telephone, and HVAC, by coordinating with external vendors and building management - Updated expense Excel sheets and other data entry forms- Managed daily calendar- Planned and coordinated events

Elizabeth, Nj

- Worked with the Director and production staff to plan, prepare, and execute events and festivals

New York, Ny

- Assisted management by performing requested administrative tasks- Organized and inputted invoices into a bookkeeping database- Created promotional materials for special events and holidays- Planned and coordinated special events and reservations.

Short Hills, Nj And New York, Ny

- Provided customers with a luxury retail shopping experience by identifying specific requirements, proving styling options, and ensuring a satisfactory purchase.- Consistently exceeded sales goals and had the highest Average Dollars Per Purchase several weeks in a row

New York, New York

- Assisted the owner and department heads in everything from production tasks, sales meetings, and social media.

- Assisted the law clerks in administrative tasks and office organization

- Surveyed local residents about their quality of life and what the city government could do to help them

Certificate, Digital Marketing

- Remote digital marketing immersion program focused on branding, content marketing, social media marketing, and SEO

Art History, Criticism And Conservation