Senior Marketing Strategist
Golden, Colorado, Us
I built relationships with SaaS, B2B, and B2C clients to earn their trust and strategize full-service digital marketing campaigns that met KPIs. I served as their strategic consultant, trained their team on digital marketing best practices, and reported to their C-suites or stakeholders to get buy-in and budget approval. I mentored team of strategists from web, SEO, SEM, email, paid media, technology, UX, and content teams. I also built full lifecycle campaigns that worked, evangelized agency through personal network by speaking at national marketing conferences (including INBOUND) and generated new business that I led through the sales process. I generated $200k in outside sales in 2020 in addition to full-time campaign strategy job roles, and executed on tactical teams to improve marketing operations processes, reduce onboarding friction, and build agency marketing strategy.