Samantha Cook Email & Phone Number

Toronto, Ontario, Canada

Maintain and grow mutually beneficial partnerships with a mixed portfolio of high-value and other accounts and with the anticipation of primarily raising significant unrestricted funds for United Way’s Community Investment priorities Collaborate with internal departments to plan and execute multi-year account plans, including Major & Individual Gifts, Leadership Gifts, Operations, Marketing and Communications Assist in selection, recruitment and development of senior volunteers and support the orientation and training of volunteers Lead and coach a cohesive and effective team of fundraisers and support staff to achieve common goals and financial results Assist in coaching team in the development of consultative selling and relationship building skills Manage sector and account plans to ensure critical fundraising processes and business objectives for the workplace campaign are successfully executed

Toronto, Canada Area

Develop and implement overall strategy for the OPS, a $7.6 million province-wide campaignContinue to grow key relationships with lead volunteers and staff members at the OPS, strengthening United Way’s position within the organizationDevelop relationship with counterparts at all 29 Ontario United Ways, through regular touch-points such as conference calls, regular email updates, resulting in improved campaign results, volunteer experience, and consistent messaging

Implemented a centrally coordinated campaign with the Ontario Public Service (OPS) as part of an overall strategy to better engage the division; meeting the needs of the OPSEngaged campaign volunteers through campaign planning sessions, ambassador training sessions, and attending committee meetings, ensuring they receive appropriate campaign training to execute successful campaignsDeveloped relationships with key volunteers at Major & Leading accounts, engaging them in meaningful ways such as agency toursFostered strong inter-departmental relationships with co-workers, to ensure the success of the larger teamCoached a successful motivated Sponsored Employee team during the Fall campaign, ensuring the team were fully supported in order to meet their individual and team goals

London, Ontario

Developed New Hire training manual in collaboration with a web based Training Specialist for new Product Sales & Marketing team membersCoordinated and facilitated training sessions by developing an instructional road map and applying learning techniques appropriate for adult learnersPlanned post-training events for our new hires, creating an overall positive onboarding experience

London, Ontario

London, Ontario

Implemented the project’s community outreach plan by partnering with Heritage London and the Save the Red Antiquities Building committees through major gift fundraising, grant requests, and eventsEngaged community in the project’s progress by regularly updating Facebook and Twitter with pictures, video and postsWrote press releases, conducted interviews about the project’s progress with for London media outlets

London, Canada Area

Researched, developed, and implemented fundraising strategies to garner donations from alumni, and corporation to support the various initiatives of Schulich such as raising funds for teaching clinic for both medical and dental studentsFostered relationships with alumni of the school and partnered with them, leading their class fundraising initiativesSuccessfully solicited alumni and corporations for donations to the school to meet fundraising objectives

London, Ontario

Developed, implemented, evaluated, and managed fundraising strategies as part of a team responsible for raising funds for the London community; managed five consecutive successful campaigns with and average five year growth of 6% Accomplishments:Managed three divisions with approximately 90 workplace campaigns, and a combined revenue total of $1.5 millionPartnered with Volunteer Campaign Cabinet on the annual campaign, such as accompanying Division Chairs on account visits and preparing them for monthly cabinet meetingsDeveloped and facilitated training sessions for over 200 volunteers during the campaign cycle ensuring best practices were followedCreated volunteer training manuals for roles such as Division Chairs, Account Executives to ensure that volunteers understood United Way’s message and account visit protocolLead Campaign Planning Sessions with Employee Campaign Coordinators and their committees to maximize fundraising goals by tailoring strategies specific to their workplaceLed and motivated Sponsored Employee team during the Fall campaign; balancing public and donor relations with team accountability

Bachelor Of Arts (B.A.), English/History

Activities and Societies: Varsity swimming

Adult Education Professional Certificate

Communications And Public Relations Professional Certificate Program