I am the CEO and founder of The PR Hub. The PR Hub is a public relations and strategic communications agency for entrepreneurs, business leaders and disruptive brands, who are experts in their field and are looking to build profile, raise awareness and develop a communications strategy that accelerates personal and business growth.We thrive on great relationships and delivering outstanding results for our clients.We represent award winning entrepreneurs, business leaders, tech startups and industry disruptors spanning a diverse range of industries. As leaders in their field they are regularly called on for interviews, speaking engagements and brand collaborations.The PR Hub is committed to the success of our clients and driven by a sense of urgency in everything we do. We pride ourselves on tackling challenges from all angles and look for the most effective solutions, not the most obvious ones.Want to find out more? Contact us hello@theprhub.com.au

The Influence Unlocked podcast launched in December 2019. Along with being the host I am also the founder and CEO of The PR Hub.SEASON 4 Launching Wednesday 21 September 2022Find out more visit www.theprhub.com.au/podcast

New Republique are an award-winning experience optimisation agency specialising in brand, ux and conversion rate optimisation (CRO), led by CEO and Founder Nima Yassini.Their mission is to create environments that help people make better decisions and live better lives, whether that be by creating the next disruptive brand, building a ground-breaking new platform or optimising an existing one. They are passionate about the psychology of choice and its impact on the evolution of business. Through the integration of behavioural science, fast data, user experience design and technology, they focus on constantly optimising the experience to increase conversion rates.This has meant their clients consistently see a conversion rate up-lift between 5% and 1,500% with results including a lift in sales, an increase in qualified leads and sign ups, more frequent bookings or donations.For interviews with Nima Yassini or further information please contact Samantha Dybac samantha@theprhub.com.au

The fashion and modelling industry gets a makeover with THE RIGHT.FIT, a market place that changes the way brands connect with talent and creative freelancers. The platform recently (Aug 2016) secured $750,000 in seed funding with Airtree Ventures.THE RIGHT.FIT, is disrupting tradition by directly connecting brands with models and creative talent. For the fashion and modelling industry this means booking and hiring models without using an agency as a middleman. It also means access to photographers, stylists, makeup artists and more, so an entire campaign can be put together in one seamless, online transaction. Founder and CEO, Taryn Williams, says the idea for the website came from working in her other business, WINK Models, where she realised that the traditional way of booking talent through an agency is no longer the most practical or efficient method for all clients. “TheRight.Fit is the way of the future for the fashion and advertising industry when finding and booking models, especially when they need a certain look at short notice,” Williams said. “It puts the control back into the users’ hands. Brands and fashion houses are able to select their talent, set budgets, and have transparency in the payment process.”On the talent side, she added, “With the rise of social media influencers the industry is constantly growing and there are plenty of models and creative talent who don’t have representation. The Right.Fit offers them a solution. They can create an online portfolio, on a reputable platform, with access to jobs they wouldn’t normally get.”Since launch, the platform has attracted over 3,000 talent and 1,000 brands. Brands using the platform to source talent include; General Pants, Zanerobe, M-ONE 11, Showpo, Lonsdale, Campari, Heineken, Belvedere, Sunseeker, Boost Juice and Surfstitch.

National Adoption Awareness Week, 9-15 November 2014.

The Tech Ready® program is an 8-week accelerator course specifically designed for non-tech female founders who want to step confidently into the tech space. It brings together non-tech and tech founders, investors, and industry leaders to share their learnings and encourage new entrepreneurs in a succinct, educational program that can be studied while still working full time. The program’s mission is to inspire, empower and prepare non-tech females for their tech journey so they have the skills and know-how to create tech businesses and innovative products. Currently only 22% of tech startups have a female founder or co-founder while only 25% of IT positions are taken up by women. Deloitte believes there may be fewer women in IT today than there were in 2015. Tech Ready believes it’s not for lack of ideas but lack of support and access to knowledge in a safe, open and supportive environment. Tech Ready is built on four key pillars; community, mentoring, skills/education, and investment. In essence it’s creating a group of like-minded females with an interest in technology and business, providing the right experts to help foster their ideas, bringing in professionals who will teach them technology and business skills and then empowering them with the ability to build a MVP (minimum viable product), pitch it and find investment. Tech Ready was created by leading female entrepreneur, Christie Whitehill, as a result of her own experience as a female founder of not one but two technology platforms. For more information on the Tech Ready® Program, or to organise an interview with Christie Whitehill or one of the program mentors, please contact Samantha Dybac, The PR Hub: e: samantha@theprhub.com.au p: 0411 251 373

Sweet&Chilli Australia, New Zealand and LA which offers a variety of premium services such as organising brand events, providing hospitality training, designing drinks, coordinating promotional brand ambassadors, market research, consulting, and product launches. Cam Northway is the founder and Managing Director of Sweet&Chilli Australia, New Zealand and LA, along with being co-founder of new 2018 Chef’s Hat award winner Bondi bar and restaurant, Rocker. His ventures also include the soon-to-be-launched online home delivery business, Cocktail Porter, and part owning a London Pub. For interviews with Sweet&Chilli and founder Cam Northway please contact Samantha Dybac samantha@theprhub.com.au

Juggle Street, is a neighbourhood marketplace providing a real-time job platform to help working families manage their busy lives. Juggle Street is unlocking a new, underutilised pool of local helpers who are keen to provide services such as before and after school care, nannying, home tutoring, and in-home care. Established in Sydney in July 2014 Juggle Street has over 44,000 registered users across Australia. Parent's set the price of each job and it is posted to a list of helpers chosen by the parent for that job. Each helper decides to apply or decline in real time. The entire process is completed online in minutes via SMS. Families can pay for each job they post or subscribe to a 3 month or annual plan.Since its launch in Sydney in 2014 Juggle Street has raised $2.1million of funding and operates Australia wide. It is currently raising a $1.25million round and has already secured the majority of the round through Investible, NewsCorp Scaleup Media Fund and existing investors. The company is confident of closing the remainder of the round shortly.

Digilante was founded in 2013 by Kiel Van Daal and Executive Creative Director, Eric O’Brien and combines new technologies with traditional creative marketing to deliver engaging campaigns and customer experiences for brands like Rugby Australia, Bethesda, Qudos Bank, NSW Health, Mercedes Benz Sydney, Eclipx Group, Chubb Insurance, and City of Sydney. The rapid success of Digilante has seen it rank in BRW’s Fast Starters, and achieving turnover into the millions in only a few short years.

Appscore is one of Australia’s leading mobile-first, digital agencies. With 150+ Australian-based digital experts on the team, Mercedes Benz, BP and Governments have all sought out the expertise on offer at Appscore. It is the trust and expertise that sees Appscore partner with some of the biggest names in mobility such as Apple, Telstra, Samsung and Microsoft.“We’re an agile team who pride ourselves on being able to identify what our customer needs before they do. Our customer service extends beyond the technology and it allows us to form lasting partnerships,” said Alex Louey co-founder and managing director..“We’re in the game of solving problems for our clients through solutions that embrace business objectives and exceed expectations. We’ve creatively engineered more than 300 apps for our clients, and more than a million people are accessing Appscore-built apps every single day.”Appscore’s growth has been fuelled by Australian businesses, including a number of ASX listed companies, harnessing the power of mobile app technology to drive internal efficiencies, which has a subsequent effect on customer interaction.Media Interviews: Alex Louey, co-founder and managing directorContact: samantha@theprhub.com.auWebsite: www.appscore.com.au

The PR Hub managed the public relations strategy and content marketing for the launch of property development, Escarpments Estate. Escarpments Estate is a unique development in the heart of the Blue Mountains. It is situated just 3.5km from Katoomba, which boasts boutique shops, excellent cafes and restaurants, and great transport links to Sydney. The development is set to boost the economy in the Blue Mountains, one of the most stunning natural locations in Australia and a World Heritage spot. On Escarpments Estate will be 24 townhouses in three or four-bedroom layouts, all overlooking the former Katoomba Golf Course. The course will be turned into pristine parklands with barbecue facilities and numerous walking and cycling trails. The Estate will also feature a new restaurant and bar, gym, driving range and conference facilities. Just a few kilometres from Escarpments Estate are some of the most famous tourist attractions in Australia. The Three Sisters, Scenic World and The Hydro Majestic are all just a short drive away. For those needing to travel to Sydney, train or car will take you directly into the CBD in around 1.5 hours. Escarpments Estate is led by an experienced team of developers; Blue Mountains based Glenstone Constructions, Andrew Mencinsky, and London 2012 Modern Pentathlon Olympian Edward Fernon. Fernon has turned his ‘WIN’ (What’s Important Now) mentality as an elite athlete to forging a successful career in property development.The development officially launches Friday 19 May 2017. For all media enquiries please contact samantha@theprhub.com.au

Media Interviews: Nick Bell, Founder and managing directorContact: samantha@theprhub.com.auWME is Australia’s flagship digital marketing agency.WME was founded in 2007 by tech entrepreneur and angel investor, Nick Bell, who at the time was down to his last $400 and working from his bedroom.WME now employs over 150 people in their Melbourne HO, with 8 offices worldwide, 450 employees and a turnover of $45million.Media Interviews: Nick Bell, founder and managing directorContact: samantha@theprhub.com.auWebsite: www.wmegroup.com.au

Thankly is an online store that strengthens the connection between people by making it simple to say ‘thank you’ in a meaningful way. Everyone has networks—professional and personal. A large amount of your success will be down to your network, but it’s easy to overlook the value of the people you know. That’s where Thankly comes in. The online store was founded in late 2016 by Dr Kate Adams. The heart of Thankly is the personalised, handwritten card, a somewhat lost art. Ordered online in less than a minute, Thankly makes sending a meaningful and memorable thank you card as easy as sending an email.

Regardless of the company, client or project, I have successfully built strategic relationships and delivered value across PR, events and strategic communications.My company, Sammway, has built a reputation. As one of Australia’s leading integrated communications agencies we help build awareness, recognition and exposure. Our services include, public relations, event production, brand and marketing strategy, video animation and personal brand workshops.An example of a long standing working relationship is with, Kerry Chikarovski, a former NSW Opposition Leader and now government relation’s adviser, speaker and board director.I have a special interest in the not for profit sector and am responsible for the PR, marketing & events of Adopt Change, an advocacy and research group for ethical adoption reform in Australia, Founded by Deborra-lee Furness. I am also a marketing committee member of Odyssey House.As the NSW Crusader for the League of Extraordinary Women, I helped launch Australia’s largest movement to empower & educate young female entrepreneurs, recruiting high profile speakers and staging events.Past and present clients include; Former NSW opposition leader, Kerry Chikarovski, City of Sydney Councillor and Small Business Leader, Angela Vithoulkas, award winning Founder & CEO KX Group, Aaron Smith, Enterprise Network for Young Entrepreneurs (ENYA), League of Extraordinary Women, Founder & Managing Director WINK Models, Taryn Williams, Not for profit organisation, Adopt Change, Digital publisher Private Media (Crikey, SmartCompany, Startup Smart, Women’s Agenda, The Mandarin), Wealth Enhancers, award winning Gen Y finance experts, Sarah Riegelhuth & Finn Kelly, Changemakers festival (event), DAZE of Disruption (event), National Adoption Awareness Week 2014.Please refer to the Sammway website for examples of our work http://www.sammway.com.au

Responsible for providing professional advice on Personal and Corporate Brand Strategy including the development of a medium to long term plan for Board and Ambassador roles within selected not for profit and charity organisations.Government Relations support role including liaising with Ministerial offices, client briefs, client management and business development.Co-Producer Radio Program Hosted by Former NSW Liberal Leader, Government Relations Advisor and Media Commentator Kerry Chikarovski @kerrychika"Chat with Chika" @eaglewaves online radioPublic RelationsEvent and Media Engagement PlannerMedia RelationsStakeholder LiaisonAccounting

ALLEY is one of Australia’s fastest growing startups, which combines big data with predictive intelligence to find, acquire and retain the best customers for online retailer brands throughout the world.Founded in 2014 by Nick Lavidge, with a starting capital of $8,000, they have now achieved $3.7million in annual revenue for 2015/16 and this 2016 calendar year are on track to turnover > $10 million.Lavidge, originally from Phoenix, Arizona, is one of Australia's top entrepreneurs, having spent ten years working as a client side digital marketer before deciding to launch ALLEY as a response to a 'broken and outdated' agency model.

Angela Vithoulkas is a regular MC, speaker and media commentator with appearances on The Project, Sky News Business, Paul Murray LIVE and Studio10. As a respected Sydney businesswoman, keynote speaker, media commentator and advisor to governments, Angela Vithoulkas has forged a path that most wouldn’t expect of a humble café owner.Angela’s business achievements have been recognised through various awards including City of Sydney Business of the Year, 2006 NSW Entrepreneur of the year and 2007 NSW Telstra Business Women’s Business owner of the year.She has pioneered small business tools to connect and inspire the two million smallbusinesses in Australia today, including the popular Eagle Waves Small Business Radio Station into which tens of thousands of Australian small businesses regularly tune in. http://www.angelavithoulkas.com.au

The KX Group is disrupting the Australian health & fitness scene with their boutique, fitness studios offering dynamic pilates, barre, yoga and international retreats.Founded by Aaron Smith, who had a desire to bring a new style of ‘high performance pilates’ to Australia, after living abroad for 4 years.Sammway manages public relations for KX Group and Aaron Smith, and has also successfully trained their head office and studios in social media.In 2010, KX began as one Melbourne based pilates studio. In 2014, KX have 17 studios (owned and franchised) across Melbourne and Sydney.KX Pilates is favoured by celebrity clientele including; Natalie Bassingthwaite, Maddy King, Carrie Bickmore and Nadia Bartel.Japanese for ‘change for the better’, the Kaizen Experience, or KX, is a philosophy that focuses on small and ongoing improvement.For media enquiries, interviews and speaking opportunities, please contact Samantha Dybac sjdybac@sammway.com.au

Sammway manages public relations for Wealth Enhancers and its co-founders, Sarah Riegelhuth and Finn Kelly.Wealth Enhancers is an award winning business and financial advisory firm, founded in 2009, with a focus on coaching Gen Y clients to identify their individual life goals as a way for understanding their finances and achieving financial freedom.http://www.wealthenhancers.com.au

Contract Role.Event Manager 2013 1st NAB Women's Agenda Leadership Awards recognising Australia's emerging Female Leaders. Venue Doltone House, Darling Island Wharf Sydney.Select Employer Accreditation Program Launch date TBC - Project ManagerAustralia's 1st digital platform via the Women's Agenda website connecting busy, professional career women with organisations who are committed to creating a culture of diversity and inclusion that supports performance and development.

Sammway manages public relations and event management for leading, independent Australian digital publisher, Private Media, including publications:Women's AgendaCrikeySmart CompanyThe MandarinProperty ObserverStartUp SmartThe Daily ReviewTalent available for media appearances, panels and speaking opportunities:Sophie Black, editor in chief, Private MediaTom Burton, Publisher, The MandarinMarni Cordell, editor, CrikeyPaddy Manning, business editor, CrikeyAngela Priestley, associate publisher, Private MediaGeorgina Dent, editor, Women's AgendaCara Waters, editor, Smart CompanyJason Whittaker, editor The MandarinRaymond Gill, editor, The Daily ReviewBernard Keane, political correspondent, Crikey

Regular columnist including 3-Part Knowledge Series on Public Relations Strategies, Tips and Trends. Visit http://micenet.asia/knowledge-public-relations-4-tips-dealing-media/ to read more.

Chosen as one of 22 delegates representing Australia in Moscow at the G20 Young Entrepreneurs Alliance Summit (G20 YEA) 15-17 June 2013Marketing and Sponsorship Strategy - Crowd Funding Campaign, Events

NSW Ambassador - Event Management & Hosting, Public relationsThe League of Extraordinary Women is Australia's fastest growing organisation for young female entrepreneurs. We host motivating and inspiring evening events and breakfasts where our members and guests learn from Australia's most successful female entrepreneurs. Launched in 2011, the movement is growing rapidly as young women from all across Australia are coming together and helping each other to build incredible businesses. As the NSW Crusader my role is to promote and encourage other like minded, young female entrepreneurs to come together to inspire, educate and empower each other.The League is committed to donating their profits to Layne Beachley's "Aim for the Stars Foundation"

Contract Role.Sydney Harbour Expo - Interim site identified by the NSW Government to accommodate events and exhibitions while the Sydney Convention and Exhibition Centre is rebuilt 2013-2016.Located at Glebe Island, under the Anzac Bridge, close to Balmain and minutes by ferry, bus and car from the Sydney CBD, Darling Harbour and inner west city.It's business as usual for Sydney as we work closely with Sydney Harbour Foreshore Authority (SHFA), Business Events Sydney and the Darling Harbour precinct to ensure Sydney remains a top destination for local and international events.With views looking back over the city skyline and Harbour Bridge, Sydney Harbour Expo provides the perfect location for any event catering for larger numbers of 1000+ and small cocktail events.www.sydneyharbourexpo.com.auhttp://www.pages.id.au/

Les Mills Certified Instructor: Body Attack, Body Combat, Body Step

Catering and Event Specialists for all types of events - Corporate & SocialFunction Centre at Balgowlah Golf Club or private venue catering available for 50-500paxResponsible for planning and implementation of Events including weddings, fundraisers, school functions, corporate motivational days, golf days, birthdays, engagements and conferences.Event planning includes budgeting, establishing dates and alternate dates, selecting and reserving the event site, acquiring permits, and coordinating transportation and parking.Event planning also consisted of dealing closely with the client to establish their catering and event requirements and deciding on menu options.Responsible for managing a team of up to 15 staff at any one function.

Marketing and Sponsorship Manager for Network Seven "Eclipse Music TV" Program.Hosts James Tobin and Lizzy Lovette.Sourcing and securing 'in-program' sponsorship with various clients including AllPhones, Glue Store, Jeanswest, Darling Harbour Harbourside Shopping Centre and TDK.Stakeholder relationship management with key sponsors and music industry partners including Sony, Universal and EMI.Key Liaison with sponsor on client scripts pre and during production.Responsible for organisation of off site location shoots.

* Responsible for marketing and communications direction across all brands* Responsible for Group Brand Direction - including positioning of all product and brand lines, distribution, marketing and production strategies* Overall responsibility for marketing budget allocation by sku including trade, above the line, below the line.* International Market Liasion - including regular international travel and meetings* Successful brand launch with WYLD for women / WYLD for men - No 1 category leader across Australian Grocery/Pharmacy Retail Market (ACNielsen)* Developed and launched line extensions in the Nad's Personal Care Range* Nad's 'Nitwits" HeadLice range - NEW category launch, brand extension. Built a successful campaign to reach No 1 Headlice range in grocery/pharmacy retail market (ACNielsen)* Successfully integrated within and became part of senior management team within a family owned business that grew from 4 staff to 60 staff over a 6 month period (international product demand)* Designed and managed the re-design and new packaging design launch for the Nad’s Hair Removal Brand. Result: Improved shelf position in the grocery and pharmacy market, increased product sell through, which allowed us to produce successful line extensions, an increase in brand presence and net profit to the business.* Implemented and managed the line extension of the Nad’s Hair Removal Brand. Result: Decreased advertising spend per sku, greater shelf presence, fresh brand story to drive on-going publicity and marketing opportunities.* Managed Brand extension for NEW Nad’s Head Lice brand. Result: Increased brand presence and awareness, opportunity to leverage advertising dollars across multiple product categories therefore reducing overall % spend on marketing and promotions. Generated greater profit margins for the business with the addition of new skus in diverse categories.