Samantha L Fay⚡

Samantha L Fay⚡ Email and Phone Number

Vice President Marketing @ WXO - World Experience Organization
London, GB
Samantha L Fay⚡'s Location
Greenwich, England, United Kingdom, United Kingdom
Samantha L Fay⚡'s Contact Details

Samantha L Fay⚡ work email

Samantha L Fay⚡ personal email

n/a
About Samantha L Fay⚡

🙏🏻 Life is busy, thanks for stopping by! ⚡I am a senior-level marketer with over 20 years proven track record of leading global brand strategy and innovative marketing campaigns across the entertainment, gaming, and hospitality industries. ✨And it’s always been exciting working for high profile entertainment companies including LEGO, Guinness World Records, EIDOS, Electronic Arts, Mecca Bingo, Grosvenor Casinos and Layered Reality!🌎 An inclusive leader, I have held board-level roles, including Managing Director, Chief Marketing Officer, Senior Vice President and Trustee, and have built and mentored diverse, high-performing teams across international markets throughout my career. 💜 Passionate about female leadership and collaboration, I'm a founding member of both 'The Girl’s Club' and 'Mums in Marketing'. 🎭 Currently, I am Director at Greenwich's Old Royal Naval College, and a strategic marketing consultant for Layered Reality and Cinaesthesia Productions - leading immersive experiences within start-up environments. 🙋🏻‍♀️ I have some availability for ad-hoc marketing consultancy, strategic projects, speaker spots and mentoring. 🪄 Specialties: Brand Strategy | Corporate Communications | Product Marketing | Digital Strategy | Strategic Partnerships | Immersive Entertainment | Charity Governance | Brand & Product Development | Executive Leadership | Content Strategy | Crisis & Reputation Management | Market Research & Analysis | Internal Communications

Samantha L Fay⚡'s Current Company Details
WXO - World Experience Organization

Wxo - World Experience Organization

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Vice President Marketing
London, GB
Website:
worldxo.org
Employees:
340
Samantha L Fay⚡ Work Experience Details
  • Wxo - World Experience Organization
    Vice President Marketing
    Wxo - World Experience Organization
    London, Gb
    View
  • Layered Reality
    Strategic Marketing Consultant
    Layered Reality Jul 2024 - Present
    London, Greater London, Gb
    Layered Reality's award-winning experiences combine immersive theatre, digital technology, and sensory experiences.Currently running five star rated locations - Jeff Wayne's The War of the Worlds Immersive Experience and Gunpowder Plot - A Tower of London Immersive Experience with Elvis Evolution⚡opening at Immerse LDN, ExCel in May 2025.
    View
  • Layered Reality
    Chief Marketing Officer
    Layered Reality Jan 2023 - Jul 2024
    London, Greater London, Gb
    Layered Reality™ combines the latest digital technology (Virtual Reality, projection mapping and volumetric holograms) together with live theatre (live actors, movie-scale sets, and special effects) plus real physical sensations (touch, temperature, smell, sound and music, physical movement, and taste) to create unique immersive experiences that are truly memorable.
    View
  • Old Royal Naval College
    Board Trustee
    Old Royal Naval College Jan 2024 - Present
    London, Gb
    Director and Trustee for The Greenwich Foundation (A Registered Charity) managing the Old Royal Naval College in welcoming over 1.7 million visitors each year. An extraordinary 600 year old cultural destination in the heart of the UNESCO World Heritage site.
    View
  • The Girls Club - Network
    Non Executive Director
    The Girls Club - Network Jan 2021 - Present
    Delivering marketing and communications support as part of the Executive Team leading an established network of 2500+ Directors & C-Suite women. We offer advice, research, learning & development, weekly masterclasses and networking events. https://www.linkedin.com/groups/8984181/
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  • Cinaesthesia Productions
    Chief Marketing Officer (Fractional)
    Cinaesthesia Productions Jul 2024 - Present
    Cinæsthesia Productions is a boundary-pushing immersive theatre company using innovative technology, storytelling, and craftsmanship to transport audiences into extraordinary narratives. Next year Donnie Darko will be reimagined as a three-hour immersive experience, transporting audiences back to the heart of its iconic 1980s suburban nightmare.
    View
  • The Rank Group Plc
    Director Strategic Marketing - Rank Interactive
    The Rank Group Plc Jun 2021 - Jan 2023
    Maidenhead, Berkshire, Gb
    Managing brand strategy and marketing campaigns for Grosvenor Casinos and Mecca Bingo gaming brands.
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  • Guinness World Records
    Senior Vice President, Global Brand Strategy
    Guinness World Records Jan 2015 - Dec 2020
    London, England, Gb
    Board level executive responsible for the company's global brand, marketing and communications strategy.
    View
  • Guinness World Records
    Senior Vice President - Global Marketing
    Guinness World Records Jun 2012 - Nov 2014
    London, England, Gb
    Led the global marketing team with responsibility to deliver PR and digital marketing campaigns for each business area: publishing, online, licensing, live events, adjudications and TV.
    View
  • Guinness World Records
    Managing Director, The Americas
    Guinness World Records Jun 2009 - Aug 2012
    London, England, Gb
    Relocated to New York to build and manage the Guinness World Records USA office with full P&L responsibility. Recruited and trained a talented new team to service the North American markets.
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  • Guinness World Records
    Vice President, Sales, Marketing & Licensing
    Guinness World Records Jan 2007 - Jun 2009
    London, England, Gb
    Responsible for annual book sales turnover in the UK, Europe & Australasia and the global licensing programme to achieve P&L targets.
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  • Guinness World Records
    Head Of Global Sales & Marketing
    Guinness World Records Jan 2005 - Jan 2007
    London, England, Gb
    View
  • Guinness World Records
    Sales & Marketing Director
    Guinness World Records Mar 2003 - Jan 2005
    London, England, Gb
    View
  • The Einstein Network, A Division Of Einstein.Tv
    Marketing Director
    The Einstein Network, A Division Of Einstein.Tv Jan 2001 - Dec 2002
    Responsible at board level for all channels, programmes and development into new markets.Executive Producer of The Marketing Channel in association with The Chartered Institute of Marketing.
  • The Lego Group
    Head Of Marketing Uk & Asia
    The Lego Group May 1998 - Jan 2001
    Billund, Dk
    Management and implementation of the global marketing and PR strategy for LEGO Interactive's (was LEGO Media) computer games, educational software, books, and magazines for children.
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  • Eidos Interactive
    Head Of Trade Marketing
    Eidos Interactive Jun 1997 - May 1998
    UK computer games company famous for the Tomb Raider series, gaming icon Lara Croft, and the Championship Manager franchise.Management of the channel distribution strategy to secure market share and sales across the entire computer games range.
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  • Electronic Arts (Ea)
    Marketing Manager
    Electronic Arts (Ea) May 1995 - Jun 1997
    Redwood City, Ca, Us
    Following EA's acquisition of Maxis, responsible for marketing and PR for 'The Sims' across Europe.
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  • Times Mirror International Publishers
    Product Manager
    Times Mirror International Publishers Jan 1994 - May 1995
    Us
    Product Manager for a US owned professional, reference and STEM publishing company.
    View
  • Haymarket Media Group
    Media Sales Executive
    Haymarket Media Group Jun 1992 - Dec 1993
    Twickenham, London, Gb
    Enrolled on the Graduate Sales Executive Programme for What Car? magazine
    View

Samantha L Fay⚡ Skills

Digital Marketing Digital Strategy Digital Media Marketing Online Advertising Content Strategy Management Public Relations Integrated Marketing Copywriting Brand Development Publishing Event Management New Media Television Content Management Marketing Strategy Public Speaking

Samantha L Fay⚡ Education Details

  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Chartered Marketer
  • Cipr Qualifications
    Cipr Qualifications
    Mcipr
  • London Business School
    London Business School
    Marketing
  • Anglia Ruskin University
    Anglia Ruskin University
    English Literature

Frequently Asked Questions about Samantha L Fay⚡

What company does Samantha L Fay⚡ work for?

Samantha L Fay⚡ works for Wxo - World Experience Organization

What is Samantha L Fay⚡'s role at the current company?

Samantha L Fay⚡'s current role is Vice President Marketing.

What is Samantha L Fay⚡'s email address?

Samantha L Fay⚡'s email address is sa****@****rds.com

What schools did Samantha L Fay⚡ attend?

Samantha L Fay⚡ attended Cim | The Chartered Institute Of Marketing, Cipr Qualifications, London Business School, Anglia Ruskin University.

What skills is Samantha L Fay⚡ known for?

Samantha L Fay⚡ has skills like Digital Marketing, Digital Strategy, Digital Media, Marketing, Online Advertising, Content Strategy, Management, Public Relations, Integrated Marketing, Copywriting, Brand Development, Publishing.

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