Samantha Gayfer

Samantha Gayfer Email and Phone Number

Legacy Protector | Award-Winning Marcoms & Fundraising Leader | Crisis Tamer | Media Trainer | Connector | International Expertise | Nice 🇨🇦 @ The Discovery Group
vancouver, british columbia, canada
Samantha Gayfer's Location
Victoria, British Columbia, Canada, Canada
Samantha Gayfer's Contact Details

Samantha Gayfer work email

Samantha Gayfer personal email

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About Samantha Gayfer

Throughout my career, I have been fortunate to serve several organizations during times of legacy building—whether developing multi-million dollar endowments, advising senior leaders on navigating crises, or creating islands visible from space. I believe trust and relationships are central to every organization's success.With over two decades of award-winning global experience in all facets of relationship-building, communications, marketing, fundraising, crisis management and strategic leadership, I have proven expertise in converting strategy into action. Combining a strategic mindset, business acumen and dedication to mission integrity, I help leaders edit business decisions to build and protect their personal and organizational legacies. My agency career has taken me from work in Canada on some of the world's most recognized brands including Pepsi, Bacardi, Quaker, Tropicana, Gerber, SC Johnson Wax, Novartis and Fairmont Hotels & Resorts to the UAE, where I added Air Miles, Emirates, DHL, Porsche, Unilever and Johnson & Johnson to my portfolio. While in the UAE, I spent almost a decade supporting billion-dollar international hotel and residential developer IFA Hotels & Resorts' global expansion. With IFA HR, I drove its corporate communications, branding, PR, crisis management, investor relations and CSR strategy. IFA’s operational asset portfolio includes properties built and managed by Fairmont, Sheraton, Four Seasons, Kempinski, YOTEL and Legend Lodges across Africa, Europe, North America, and the Middle East. During my tenure, I managed IFA HR's communications strategy regarding its case in the Dubai World Tribunal and led the billion-dollar company through its corporate re-branding and helped launch several new business ventures.From hospitality, I pivoted to the non-profit education sector and have lived or worked in the UAE, Canada, Thailand, Malaysia, Indonesia, India, China, South Korea, and Singapore, leading schools in their most senior marketing communications and philanthropy roles. With The Jane Group, I had the honour of working with international schools to train senior leaders on managing and mitigating crises. Through The Discovery Group, I continue to support the social profit sector through strategy, research, case development and more.

Samantha Gayfer's Current Company Details
The Discovery Group

The Discovery Group

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Legacy Protector | Award-Winning Marcoms & Fundraising Leader | Crisis Tamer | Media Trainer | Connector | International Expertise | Nice 🇨🇦
vancouver, british columbia, canada
Website:
thediscoverygroup.ca
Employees:
6
Samantha Gayfer Work Experience Details
  • The Discovery Group
    Director Of Strategic Development
    The Discovery Group Jun 2024 - Present
    International, Based In Bc.
    At The Discovery Group, we pride ourselves on being a consulting firm that specializes exclusively in the social profit sector. Our team of experts comes from the field with deep knowledge, understanding and expertise of the work that you do. We consist of former CEOs, Executive Directors, Fundraisers, Lawyers, Board Members, Researchers and Communicators all of whom have worked in the social profit sector. Our team members are passionate in supporting you to advance your mission so that we can collectively tackle societal issues.
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  • The Jane Group
    Senior Consultant, South East Asia
    The Jane Group Aug 2021 - Jun 2024
    South East Asia
    Company: Asia Pacific's senior consultant for The Jane Group, a Chicago-based company specialising in crisis communications and risk management training for independent schools. Role: Deliver communications and business advice to assist in risk management, change management, media and crisis communications. In this role, I also train school boards and mentor senior leaders across Asia Pacific, as well as manage casework during school crises or large transitions. Successes: - 100 per cent client satisfaction rating across issues ranging from child safeguarding to organizational change. management through a focus on engagement and relationship development/management.- Researched, built and delivered several new presentations to add to the company portfolio including media training, managing difficult conversations and managing cascading crises post-COVID. - Built a new revenue stream mentoring and developing communications professionals. - Regional conference presenter and a trusted thought leader.- Revised the company’s visual presentation identity.
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  • Duck Feet Communications
    Founder/Owner
    Duck Feet Communications Apr 2021 - Jun 2024
    Thailand
    For when you need to get your ducks in a row. The founding of Duck Feet Communications was inspired by the desire to do good work for good people who need a hand getting all their ducks in a row. We want to surround ourselves with clients who inspire us to not only do better work but to also be better people. Duck Feet brings over 20 years of communications experience to the table ranging from big pharma and FMCGs to education and editorial. We currently work within the public relations, crisis communications, brand development, consulting, and content generation spaces—with a splash of design here and there.Duck Feet Communications is committed to helping you sail smoothly across turbulent waters by paddling double-time for you below the surface.Successes:- Support of Pearson College UWC's external communications regarding its Climat Action Leadership Diploma, the first of its kind within the IB. - Created the branding, marketing, communications and fundraising strategy and assets for One Phuket, a relief organization in Phuket, Thailand feeding those impacted by COVID-19. Fundraised enough to provide nearly one million Life Bags (groceries) to those in need over one year.- Ongoing communications and philanthropy work for UWC International including the Davis Partnership Impact reports for the organization’s largest benefactor of more than US$5 million per year. - Pro bono creative marketing campaigns for Canine Point, a dog-training academy in Phuket hit hard by the pandemic. Developed the strategy, content and creative execution for its first-ever Investor Update. - Reputation and media management consultant for a dignitary involved in 1MDB, one of the world’s highest-profile trials.- Content strategy, development and design to support the launch of Uncommon Courage, a book and online community created by Andrea Edwards, The Digital Conversationalist.
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  • Uwc Thailand
    Senior Strategic Communications Consultant
    Uwc Thailand Aug 2017 - Apr 2021
    Phuket, Thailand
    Company: UWC Thailand is one of 18 non-profit United World College schools around the globe. UWCT relies on millions of dollars in scholarship donations each year to educate exceptional young people from around the world who have shown their commitment to creating a more peaceful and sustainable future. Role: Build a culture of philanthropy to support the school’s need to raise USD 5 million each year for scholarships and bolster the school's brand and reputation to expand its market presence. Also seconded to UWC International's core crisis communications team, advising the group's 18 schools during the pandemic, in times of war, media scrutiny and through historical allegations.Successes:- Raised more than US$14 million and co-facilitated the community purchase of the school amid the COVID pandemic and an existential funding crisis. - Established a UWCT endowment and laid the groundwork for a new scholarship pipeline with Trinity College Dublin. - Established the Future Women Leaders Scholarship fund through high-touch, HNW donor cultivation. Saw the school through CIS, IB, and UWC re-accreditation, which was in jeopardy due to funding changes in January 2020.- Handled numerous high-profile crises for both UWCT (child safeguarding, health, funding, safety) and the wider movement for the UWC International crisis team (war, health, safeguarding, COVID).- Built a strong relationship with local and international media outlets securing international coverage that included major American networks and Al Jazeera (Crisis Comms | UN Summit, Afgan Student Denied Visa) - Hosted a two-day Mindfulness Summit featuring Alan B. Wallace in addition to several visits from French monk and writer Matthieu Ricard- Led all external and internal communications, marketing and branding with an eye on community engagement. - Transitioned the school from its former brand (PIA) into the UWC family.
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  • Stratford Hall
    Director Of Community Development
    Stratford Hall Aug 2015 - Jul 2017
    Vancouver, British Columbia, Canada
    Company: Stratford Hall is a non-profit independent school in Vancouver that educates students from Kindergarten to Grade 12 using the International Baccalaureate framework. Role: Oversee and further develop the school’s fundraising, communications, marketing, admissions, events, public relations and re-branding.Successes:- Raised over $2 million over 18 months, including $385,000 in a one-day Giving Tuesday and community action campaign.- Won a Platinum Case District VIII Communications Award for Best Practices in Fundraising for #SaveClarkPark- Raised almost half a million at the school’s gala to fund the creation of a new maker space. Visually re-branded the school in 2015.- Revamped and streamlined communications.- Built strong PR programs and media relationships to bolster the school's reputation in the community (Straight Times, Vancouver Sun).- Built and managed a team capable of delivering communications and marketing assets internally. - Helped manage the selection and integration of a new SIS and website.- Forged a CSR partnership with Ultimate Peace.- Managed crisis communications during the legalization of marijuana in Canada and its impact on the school.
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  • Ifa Hotels & Resorts
    Director Of Pr & Corporate Communications
    Ifa Hotels & Resorts Aug 2007 - Jun 2015
    Company: IFA Hotels & Resorts is a billion-dollar real estate and development company with a global real estate portfolio. IFA Hotels & Resorts is also the largest foreign investor in The Palm Jumeirah in Dubai. Role: Direction of all public relations, investor relations, and corporate and crisis communications across the global portfolio; overseeing a budget of US$1 million and managing the company's image during the Dubai World Tribunals.  Successes:- Corporate re-branding of the company in 2014 and all PR initiatives from 2007-2015.- Project branding for "The 8" and Aria Vacation Club as well as the event and media management for the launch of dozens of global projects including the following (linked by brand) Fairmont, Mövenpick, Raimon Land, Four Seasons, Sheraton, YOTEL, and Zimbali Coastal Resort. - Management of the company’s annual presence at the Arabian Hotel Investment Conference. - Creator and Editor-in-Chief of award-winning Living à la carte magazine (print only).- Numerous World Travel Award Middle East wins, including Leading Middle Eastern Overseas Developer.- Reputation management during the company’s involvement in the largest single lawsuit in the Dubai World Tribunal.- Investor relations management and production of the annual report.
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  • Ink Publishing
    Editor Of Liberty Magazine
    Ink Publishing 2006 - 2007
    Company: A family-owned and operated North-American expat magazine in Dubai. Role: Oversee the editorial, creative design, and production of an 80-page monthly magazine designed for the North American expatriate community.Successes:- Contributing writer to The American Business Council Magazine and The Canadian Business Council Magazine.- Generated USD$250,000 in new business revenue.- Copy and creative concept design for several of the magazine’s advertisers.
  • Iclp
    Senior Copywriter/Acting Creative Director
    Iclp 2004 - 2006
    Company; UK-based International Customer Loyalty Programmes (now Collinson) is a billion-dollar loyalty management company, best known for its airport lounge product Priority Pass and for the numerous airline, hotel and banking customer programmes it runs. Role: Work with Account Directors to develop creative and strategic marketing plans for the company’s largest direct marketing and customer relationship marketing clients.Successes:- Copy and creative direction for Emirates Skywards, Porsche Middle East, DHL, Qatar Airways, Hyatt, Oman Air and Saudi Arabian Airlines.- Won two Freddie Awards for Skywards Frequent Flyer Programme and a Gulf Marketing Award for DHL.
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  • Mullenlowe Lintas Group
    Copywriter, Co-Creator Of Direct Marketing Division
    Mullenlowe Lintas Group 2003 - 2005
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  • Otis Sauter Leger
    Copywriter
    Otis Sauter Leger 2001 - 2003
  • Rapp
    Pr Executive
    Rapp 1999 - 2001
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Samantha Gayfer Skills

Direct Marketing Writing Crisis Communications Social Media Brand Marketing Online Marketing Brand Development Digital Strategy Marketing Communications Planning Press Releases Media Relations Brand Awareness Corporate Communications Speech Writing Digital Marketing Advertising Promotions Integrated Marketing Web Content Writing Reputation Management Internal Communications Marketing Creative Strategy Crisis Management Editing Journalism Social Media Marketing Social Media Communications Email Marketing Brand Strategy Public Relations Marketing Communications Strategic Communications Brand Management Copywriting Copy Editing Communications Planning

Samantha Gayfer Education Details

Frequently Asked Questions about Samantha Gayfer

What company does Samantha Gayfer work for?

Samantha Gayfer works for The Discovery Group

What is Samantha Gayfer's role at the current company?

Samantha Gayfer's current role is Legacy Protector | Award-Winning Marcoms & Fundraising Leader | Crisis Tamer | Media Trainer | Connector | International Expertise | Nice 🇨🇦.

What is Samantha Gayfer's email address?

Samantha Gayfer's email address is sa****@****oup.biz

What schools did Samantha Gayfer attend?

Samantha Gayfer attended Saïd Business School, University Of Oxford, Ryerson University, Humber College, University Of Sussex.

What skills is Samantha Gayfer known for?

Samantha Gayfer has skills like Direct Marketing, Writing, Crisis Communications, Social Media, Brand Marketing, Online Marketing, Brand Development, Digital Strategy, Marketing Communications Planning, Press Releases, Media Relations, Brand Awareness.

Who are Samantha Gayfer's colleagues?

Samantha Gayfer's colleagues are Gina Cuthbert, David Jeu, Karen Gilmore, Icd.d, Andy Price, Margaret Mcneil, Laura Heikkila, Marg Rose.

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