Driving holistic consumer experience and brand coherence through launches across APAC & MEA, in alignment with EU.

Led floor care category’s new and sustenance launches to transcend across markets within APAC & MEA region - through engagement of touch points from inspiration and discovery, to selection and purchase, and to onboarding and ongoing use.

Developed and executed global GTM strategies, launch activation plans, and innovative content creation initiatives for gaming broadcast category products.

Pioneered launch and directed SEA region’s 360 marketing campaigns for Canon PIXMA sub-brand; iNSPiC, Canon's first Mini Photo Printer and Instant Camera Printer series.

Expanded Canon PIXMA’s market reach into second-tier cities. Strengthen foothold of market share, maintaining the top position in targeted regional growth markets.

Developed ATL & BTL campaigns, forecasting, budgeting, optimizing inventory distribution, and overseeing regional marketing strategies.

Serviced and managed largest account with Boeing, for their aircraft collaboration with Singapore’s military, that delivered on the highest reoccurring revenue for the company.