Samantha Goh Email & Phone Number

Singapore

• Fostered relationships, organized community events, and developed marketing and PR strategies to enhance project visibility • Successful B2B collaborations with Web3 projects, leveraging synergies and driving growth • Utilized industry connections to connect projects with skilled professionals • Managed various aspects of projects, utilizing Slack and Notion for efficient coordination and conducting productive team meetings • Leveraged copywriting skills for Discord announcements and social media management • Contributed to successful project sell-outs through effective marketing and community engagement

• Developed impactful social media content with effective copywriting for renowned brands like Pepsi, LG, Marriott, and Starbucks • Utilized diverse strategies and platforms to maximize brand visibility and engagement • Analyzed data to optimize content performance, fostering audience satisfaction • Actively engaged with followers, building strong relationships and loyalty • Collaborated with reputable brands, enhancing personal branding and fostering partnerships • Stayed updated with industry trends, maintaining relevance and captivating the target audience • Thrived in the dynamic digital landscape, delivering exceptional results for over a decade

• Provided strategic direction for brand identity, with focus on technical writing for social media content • Collaborated closely with cross-functional teams and partners to ensure quality content • Led B2B outreach initiatives, successfully closing partnerships for token integration, co-marketing, and grant distribution • Established protocols and liaised with vendors to launch Visa card, DEX, games, trading challenges, and scholarships • Crafted compelling PR articles, securing features on Bloomberg and Yahoo Finance • Managed multiple social media accounts • Utilized personal networks to expand reach, including promotions in alpha groups and influencer recruitment • Established marketing budget and collaborated closely with sales to achieve ROI • Conducted market analysis to ensure that marketing strategies aligned with business goals • Represented project at global blockchain events

Singapore

• Created and developed programs such as emotional resilience, ergonomics, and project management workshops to expand company’s portfolio • Prepared, tendered, negotiated, and secured B2B contracts • Project management including training, organisation of schedule, work flow and manpower, and project review and evaluation (both qualitative and quantitative) • Designed comprehensive administrative system to support and streamline operations involving recording, tracking, and storage of sensitive data • Provided holistic counselling to improve wellness of clients • Organised teambuilding activities to instil company culture • Conducted health and project management-related talks and workshops as speaker • Undertook role of spokesperson for media interviews • Disseminated internal communication and ensured compliance

Singapore

• Assisted in workforce management involving planning, recruitment, and onboarding • Learning and development • Collaborated and worked effectively with MOM, IRAS, vendors, and cross-functional teams • Acquired new students via selling techniques • Handled staff feedback and organised teaching roster • Restructured administrative system to reduce manpower and cost • Conducted and assessed student satisfaction survey

Master Of Science (Ms), Organisational And Business Psychology

Completed a dissertation on "Enhancing Talent Recruitment through Social Networking Platforms".

Bachelor'S Degree (Honours), Psychology

Published a dissertation on "Predicting Foreign Language Anxiety: Trait Emotional Intelligence and Big-Five Personality Traits".