Samantha Heathman Email & Phone Number

Rice Lake, Wi

Project Management: Responsible for managing all projects related to the global promotion of scale industry product lines. This includes working closely with the product manager to develop new products and plan marketing strategy. Manage marketing projects through the creative process – from ideation, content, design, and distribution (print and digital). Assist national and international sales force with needed sales collateral, presentations, digital material, social media presence, graphic and content assets. Digital Marketing: Responsible for the digital strategy for assigned product lines. This includes digital ad campaigns, retargeting, email campaigns, and website content. Collaborate with content creators to implement content that will best optimize our position in organic search results. Manage and maintain website product pages, specialized landing pages, content articles, and multimedia. Event Planning: Plan and manage 6-8 large exhibit/trade show events each year – including international shows. This includes product selection, booth design, staff coordination, pre and post-show marketing, and ROI analysis.Consulting: Provide marketing advice and analysis for Rice Lake Weighing Systems' small business dealer network. Assist dealers with market analysis and then design a marketing strategy that best suits their business. This includes website content, graphics, marketing training, and social media planning.

Rice Lake, Wi

Continuing Education Program Development and Management: As Program Manager, managed all aspects of continuing education and community outreach for UW-Barron County. This included budget management, assessing community needs, recruiting noncredit instructors, all course promotion and marketing, and registration fee collection. Assessed community needs by working directly with students and participating in community groups such as Leadership Barron County and the Rice Lake Chamber of Commerce. Represented UW-Barron County at public events such as health fairs, music events, and career fairs. Recruiedt noncredit instructors for program offerings and assist the instructor with course development. Marketing: Managed all course promotion and marketing. Designed, created, and distributed noncredit course catalog twice a year. Maintained the UW-BC Continuing Education website for course promotion and registration. Responsible for content of website, course catalog, and press release information. Serve on campus-wide marketing committee, managers group, and community outreach committee.

Shell Lake, Wi

Marketing: As part of the College-wide Marketing Committee, assisted in developing and implementing the strategic marketing plan for WITC. Identified and researched various target markets to understand needs and behaviors. As marketing project manager was responsible for budget management, research, content, and design of college collateral and mailings. Created and developed a consistent image and message throughout entire college material. Developed and fostered college-wide brand statement. Researched cutting edge marketing ideas and design. Conducted focus groups. Organized the admissions portion of the college web site for potential students. Recruitment: Collaborated with college-wide recruitment staff to generate enrollment management ideas and programming strategies for all campuses. Assisted the campuses with special events. Provided professional and informative presentations about WITC and technical college system as requested. Represented and promoted the college via trade shows, high schools, WEF fairs, career fairs, and other special events. Member of the statewide Marketing and Recruitment Committee.

Madison, Wi

Recruitment: Hired and qualified candidates, both technically and professionally. Was responsible for retaining consultants through organizing training classes and assisting with the development of professional goals. Assisted international consultants with permanent residency, visa issues and adjusting to cultural differences. Fostered a supportive and friendly work environment for both consultants and internal staff. Was responsible for maintaining personal skills regarding computer software and knowledge on a variety of cutting edge technologies. Represented the company in the Madison business community by belonging to Downtown Madison Inc, Madison Chamber of Commerce, UW Madison’s Women in Business and Wisconsin Technical Recruiters Network.Sales: As responsible for finding and developing new accounts. Assisted Account Executives on sales calls and servicing clients.Marketing: Was responsible for planning the annual marketing budget, which included all print and broadcast media promotions and trade shows. Developed marketing and advertising for radio, newspaper, recruiting packets, brochures and Internet. Worked with consultants to develop and maintain Internet web site. Identified new and effective ways to market for candidates in a very competitive work market.

Certificate

Ba

Aas

General Education