Samantha Herrera Email & Phone Number

United States

• Lead communication efforts with audience via website, social media, email newsletters, and other channels. Maintain and guide library brand, including messaging and design. Engage public interest in library services.
• Led team in marketing strategies that increased new cardholders by 50% in 2021 as compared to 2020; this also surpassed the annual growth of pre-pandemic years.
• Spearheaded new 2023 marketing objectives that have contributed to higher numbers in library visits and program attendance than in 2022.
• Assembled and manages a team that reduced the organization's outsourced marketing costs by 50%.
• Coordinated closely with the development team to integrate capital campaign promotion into routine library marketing communications.
• Restructured social media strategy to enhance consistency and content, resulting in a 20% annual growth in engagement over the last 3 years.

Fayetteville, Arkansas, United States

• Maintained public interest in the library through local and regional media placements. Built productive relationships with media contacts and internal departments. Worked proactively with senior leadership on messaging.
• Built media list with regional and statewide outlets and current contacts to expand reach of press releases and media advisories.
• Collaborated remotely with various managers to create a social media campaign that celebrated National Library Week and Library Giving Day, which raised over $15,000, during the library's COVID shutdown.
• Maintained patrons aware of changing COVID guidelines while working remotely.
• Created and edited copy in Spanish for library handouts, such as flyers, signs, social media captions.
• Used Adobe Creative Suite as necessary to create deliverables.

• Developed written content based on provided creative briefs and self-guided research that met the established goals of different clients. Transcribed audio to incorporate relevant quotes into final.
• (13) 600-word blogs for the Northwest Arkansas Council to accompany videos bringing awareness to different career opportunities in the region, including healthcare, construction, trade school, and more.
• 1,000-word article for the Northwest Arkansas Council announcing Arkansas’ first dedicated bilingual bank and its economic and cultural impact.
• 1,000-word article highlighting a national architecture firm's retail development capabilities by sharing best practices for adaptive reuse projects.

Rogers, Arkansas, United States

• Organized and coordinated administrative duties and office procedures. Obtained and communicated status of inventory that facilitated design staff's project timelines. Maintained a clean and organized studio..
• Built formulaic spreadsheet to better maintain record of employees' work hours.
• Utilized Asana to develop agenda for weekly team meetings, and ensured projects were completed on the timelines established in these meetings.
• Created design client folders for project tracking.
• Managed accounts payable/receivable via QuickBooks.

Fayetteville, Arkansas Area

• Provided clerical and organizational support to the sales team. Prepared pricing documentation and proposals to assist with sales team's pitches to customers. Tracked commissions for payroll purposes.Accomplishments:
• Built tracking system for active sales contracts.
• Used Canva and Google Drive to create custom sales proposals.
• Publicized organization's new business structure by writing and pitching a press release as well as communicating with sponsors.
• Established clear communication opportunities among staff.
• Provided accurate billing and payment amounts for accounting purposes.

• Developed media materials, including key messaging, press releases and talking points, and collaborated with client stakeholders to revise and finalize. Leveraged existing media relationships and cultivated new.
• Created and edited content for Regions Insurance and Walmart International.
• Managed timelines and completion of creative projects for Hilton.
• Wrote and edited die casting blogs for Pace Industries.
• Collaborated with in-house creative team to complete client projects accurately and on time.

• Supported clients with press release creation and distribution. Built regional media lists. Developed relationships with out-of-state clients and media contacts. Contributed to brainstorming and planning sessions for.
• Led Walmart associates and new store managers through media training and customer service workshops.
• Secured media coverage for events at Walmart stores nationwide and traveled to offer store managers day-of support.
• Created and pitched press releases for new and remodeled Walmart stores.
• Served as a direct contact for store managers during grand opening process.
• Built media lists for local and national markets.

• Signed in students and administered the appropriate exams.
• Monitored testing area to ensure integrity of submissions.
• Practiced discretion with confidential information, such as blank exams and passwords.

• Conducted research and utilized it to create or improve clients’ marketing plans.
• Composed social media posts for various clients’ business websites.
• Brainstormed taglines, commercial ideas, etc. for different clients.

• Interviewed and made hiring decisions about applicants.
• Efficiently filled work orders with qualified employees.
• Utilized various social media portals in recruiting efforts.

• Handled monetary needs of customers.
• Resolved customer inquiries in person and over the telephone.
• Balanced drawer daily.
• Translated for Spanish-speaking customers inquiring about the bank’s services.