• Conducted data-driven and primary research on customer and advertisement interaction to recommend concentrating spend across different streams, demographics, and events to optimize marketing spend and brand exposure• Performed data analysis on performance metrics using PowerBI and Excel to directly influence team decision-making• Presented strategic insights to leadership across 5+ teams, including company CMOs, brand groups, and analytics• Implemented a team-wide software adoption initiative, training team members and streamlining workflow processes

• Spearheaded research on key cognitive and personality traits to draft detailed reports that influenced hiring criteria, resulting in the implementation of assessment strategies to improve both team diversity and candidate quality• Developed targeted outreach campaigns to diversify the candidate pool and enhance communication with candidates• Engineered expansion of training and development program for new analysts, enhancing their financial acumen

The Visual Thinking Lab• Led visual perception experiments by effectively communicating complex concepts to participants• Reviewed and synthesized findings from 100+ research papers to compile a comprehensive report on visual design

• Compiled and synthesized 100+ case files, documents, and records to aid attorney case preparation and strategy• Engaged in 20+ juvenile and family court proceedings, interacting with clients, providing real-time summaries of courtroom events, and capturing pivotal legal arguments to assist attorneys and improve client interactions• Maintained internal database to ensure current records of case status, hearing dates, and documents for all cases• Redesigned Lanier's website, highlighting the firm's diverse legal offerings and expanding client outreach• Briefed attorneys weekly on current family law trends and policy changes, to advise attorneys on case exposure

The Behavioral and Affective Dysregulation Course and Outcomes Lab• Analyzed data using SPSS to measure statistical significance among research findings concerning adolescent behavior• Evaluated current research on adolescent clinical psychology, contributing to published paper on oppositional behavior