Samantha C. Email and Phone Number

- Lead Donor Care team in process improvement for gift coding, monthly reconciliation, special gift procedures, and creation of SOPs/SOUs - Design, develop, and generate custom Salesforce reports based on end user needs- Perform detailed quality control of data in Salesforce- Provide training and coaching to Donor Care team - Assist with tracking and distribution of funds to Make-A-Wish Chapters - Coordinate monthly reconciliation with Finance and run month end reports in Salesforce

- Developed strategic prospect lists for fundraising team using Raiser’s Edge- Analyzed revenue segmentations to provide insight to key donor audience- Developed custom lists for direct mailings, event invites, and other marketing initiatives

- Supported all aspects of fundraising including appeals, donor development, sponsor identification and engagement, grant writing, database maintenance and event management- Developed and implemented cultivation and stewardship strategies for new and existing donors - Collaborated with shelter and veterinary staff to conduct tours for donors - Maintained DonorPerfect database, ensuring personalized and timely acknowledgement and reporting

Provided marketing and advertising support for development and execution of customer directed digital, social, and CRM communications by:- Scheduling and posting social media content using Curulate - Managing the Publix email calendar - Serving as SME for social/digital best practices and specs inquiries - Scheduling content for owned digital media- Testing and validating campaigns- Coordinating allocation of available messaging in alignment with business objectives - Preparing Digital Marketing and CRM campaign expenses

Supported retention and stewardship of Pet Alliance's donors by: - Tracking incoming gifts – financial and in-kind – using Raiser's Edge and Bloomerang - Using Raiser's Edge and Bloomerang to develop, maintain and track data- Contacting donors as needed for clarification on donations/requests - Supporting special donor events including Paws in the Park and FurballSupported Pet Alliance's social media and public relations efforts by:- Collaborating daily with Digital Marketing Manager to identify social media opportunities- Capturing images and video of adoptable pets, events, and shelter programs - Writing copy for social platforms, websites, blogs, newsletters, and donor communications

Supported donor retention and stewardship by: - Creating customized acknowledgements and uploading to Salesforce CRM database - Tracking incoming gifts – financial and in-kind – using Salesforce - Using Salesforce CRM to develop, maintain and track data- Working with Finance and Advancement teams to coordinate stewardship activity and tracking- Contacting donors as needed for clarification on donations/requestsSupported Give Kids The World’s social media and public relations efforts by: - Creating content for Facebook, Twitter, Instagram, and Pinterest - Scheduling social media content using HootSuite - Capturing compelling images and video during special events and daily wish family activities- Collaborating daily with Public Relations Manager to identify social media opportunities- Contributing ideas and assets to support public relations, marketing, and development efforts - Writing copy for GKTW social platforms, websites, blogs, newsletters, and donor communications - Collaborating with the Graphic Designer on marketing communications materials- Delivering digital assets to media outlets upon request- Using Facebook Analytics to update social media KPI reports- Supporting special event marketing and operations

- Managed a team of Media Strategists in strategically selecting media for digital placement and writing engaging copy while adhering to SEO standards - Used agency tools to measure impressions, clicks, and conversions- Maintained knowledge of SEO best practices to optimize performance