Samantha Frost Email & Phone Number

Chicago, Illinois, United States

Chicago, Il

Chicago, Illinois

Chicago

• Led brand implementation and communications strategy for academic departments and staff offices within Columbia College Chicago, including the School of Liberal Arts and Sciences, Student Financial Services, the School of Graduate Studies, Global Education, and Continuing and Community Education• Collaborated with internal teams across the college to achieve overall brand and communications objectives• Oversaw content strategy for a variety of channels and audiences, including relevant web pages, recruitment collateral pieces and videos, internal training documents, brand presentations, and digital and print ads• Ensured quality and consistency of communications materials across all channels

Chicago, Il

• Developed and executed communications strategies for consumer and healthcare clients, including Urgent Care Association of America, First Alert, and Electrolux Home Care Products • Identified goals and objectives for public relations and social media campaigns • Served as primary agency contact for clients• Ensured day-to-day projects of agency team aligned with strategic objectives• Managed creation and distribution of communications materials, including press releases and media pitches• Cultivated relationships with national and local media contacts, and industry influencers• Participated in creation of new business pitches and presentations, and in training client contacts for media interviews

Chicago, Illinois

• Managed client relationships for consumer and healthcare clients, including Physicians Immediate Care, Electrolux Home Care Products, and Vermont Castings/Monessen Hearth Systems• Supervised account staff in implementation of media relations campaign activities• Cultivated relationships with media contacts on behalf of clients• Created press materials and pitches

Chicago, Illinois

• Assisted in development and implementation of integrated communications campaigns, including traditional media relations (trade and consumer), social media campaigns, and blogger and influencer relationships • Conducted outreach to national and local media to educate contacts on new client offerings and position clients as industry experts• Conducted outreach to national and local media to educate contacts on new client offerings and position clients as industry experts

Chicago, Illinois

• Managed media relations outreach for consumer clients, including La-Z-Boy, Electrolux Home Care Products, and Pergo• Researched appropriate media outlets, conducted targeted outreach by pitching story ideas, coordinated media interviews for clients, and monitored for media coverage• Drafted traditional and social media contact to generate audience engagement• Staffed media events and trade shows on behalf of clients

Chicago, Illinois

• Assisted in implementation of public relations campaigns for a variety of home goods clients• Monitored client coverage in relevant media outlets and generated monthly reports• Conducted targeted outreach to secure coverage for client initiatives

Chicago, Illinois

• Researched client industries, competitors, and audiences• Developed targeted media pitch lists and built relationships with local and national media contacts• Monitored media coverage and provided reports to teams• Wrote press and marketing materials

Des Moines, Ia

• Wrote numerous news releases announcing activities at the Fair • Worked with statewide media to disseminate information about the Fair • Compiled and organized daily schedule of the Fair

Des Moines, Ia

• Set up speaking engagements and prepared presentation materials • Designed and distributed quarterly newsletter to clients