-Increased awareness of Make-A-Wish® in the central and south Texas community-Wrote wish stories for newsletters, website, press releases, donor thank you’s, and other marketing materials-Created copy and graphics for social media-Designed event collateral, including programs, donor thank you's, and marketing materials-Supported and planned video projects (filming and production)

-Worked with supervisor on the creation and implementation of a social media calendar-Managed the creation and distribution of social media content in accordance with brand guidelines, departmental strategy, and priorities-Monitored social media performance and analytics-Assisted with the development of strategies to boost audience engagement

-Directed 3 Content Editor teams while facilitating second edits on 10-15 articles per week-Headed Release Radar series in sourcing, promoting, editing, and developing content on smaller artist releases each month

-Direct a team of four to five staff writers through pitches and first rounds of edits for their pieces

-Pitched and wrote both timely and entertaining pieces on artists, genres, and trends within the music industry

-Created a timely and relevant piece for four issues while coordinating with designated creative team for visual direction on accompanying photoshoots to be approved for final layout

-Drafted press releases for conferences and camps and manage mass communication to relevant news sources-Curated engaging and informative weekly newsletters with camp and conference updates, social media presence, and employee spotlights -Created content for Latinitas Magazine by writing timely and thoughtful articles-Collaborated on branding, sourcing, and creation of merchandise

-Coordinated room charts for 115 house members to reflect preferences, allergies, and accessibility -Cultivated house comradery by planning new member orientations, creating door tags, and organizing floor boards to reflect membership-Chaired membership reviews and uncooperative write-ups while leading the house through a formal motion-Mediated member conflicts and assist in filing incident reports -Aided in crisis management and building and manual modification due to COVID-19

-Assisted in training 90 new orientation advisors to prepare for 7 freshman orientation and 5 transfer orientation sessions -Prepared and manage socials, retreats, among other activities for the incoming orientation advisors-Served as a co-chair of the Social Responsibility committee in charge of presenting a show during orientation for over 10,000 new students-Cultivated online engagement with incoming students via social media campaigns organized by NSS’ Communications Team-Continued involvement includes serving on the First Generation Panel for the incoming class of 2024

-Compiled, sorted, analyzed, and processed program data for student registrations, course rosters, and certificate programs-Provided customer service for those interested in courses through University Extension and Informal Classes-Created and distributed awarded certificates for certificate programs in the Center of Professional Education

-Managed Orientation and eased student transition for 10,000 of incoming students each year-Facilitated programs such as peer advising, evening programs, leading tours, and directing students around campus-Developed excellent public speaking, organizational, and decision-making skills through interaction with campus partners and students-Provided detailed academic planning for incoming freshman and transfer students in the College of Liberal Arts