Samantha Koh Email & Phone Number

Singapore

Singapore

Singapore

• Spearheaded regional and local B2B & B2C campaigns across LinkedIn, Adwords, Programmatic. Facebook and ABM, of budget up to USD 16,000.• Worked closely with CRM team to ensure leads are properly qualified.• In 2020, over 1,000+ quality client leads were achieved regionally with paid campaigns.• Coordinated with local markets to support promotion of marketing campaigns that achieve markets' acquisition targets.• Delivered regular insights and recommendations on campaigns’ performance, in addition to GA and Power BI data.• Initiated and explored new paid solutions to drive digital media performance – Conversions doubled.• Developed campaigns’ minisites and landing pages, and updated content using the website content management system - Drupal.• Developed relevant playbooks for markets.

• Strategized and spearheaded regional campaigns – Search, Social, Display, and put together best in class integrated media plans that drove results and delivered value.• Delivered campaigns’ performance reporting with GA analysis.• Increased Facebook and LinkedIn followers by 200%.• Developed regional content strategies and crafted monthly social content, websites and email marketing.• Managed 11 APAC websites - Content and SEO.• Created microsites for campaigns and tradeshow events.• Key interface between Regional and local agency partners, and implemented initiatives to upgrade local markets’ digital capability.• Led agency briefings and communications.• Planned, developed and managed video shoot productions.• Developed traditional marketing materials - Brochures, Print ads, PR, articles.

Singapore

• Well-versed with Google products – Adwords, GA, YouTube, GMB, Yahoo products – BingAds, Native ads, and Facebook.• Crafted & managed short and long-term campaigns for clients from various industries (KEY CLIENTS: HUGO BOSS, HONG SEH MOTORS (MASERATI), ONLY AESTHETICS, BERNARD LIMSPECIALIST SURGERY, HOH LAW CORPORATION, Q’SON KITCHEN EQUIPMENT), with monthly budget up to SGD 8,000.• Exercised high level of creativity & teamwork to come up with effective marketing strategies for clients to best attain conversions.• Reviewed campaigns’ performance with clients, provided new insights to meet clients’ advertising ROI and built strong client relationships.• Garnered excellent knowledge in marketing locally and regionally.• Provided strong support to Account Managers.• Led and guided juniors & peers in the team.

Singapore

• Responsible for creating and managing social media ideas and solutions to position company’s branding and assisting on various events.• Oversee market research, consumer behaviour, and collation of data for competitive analysis.

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Hall of Residence 1 D&D Committee (Pageant Coordinator), Hall of Residence 1 Honorary General Sub-committee.

Gce "A" Level Certificate, Physics

Activities and Societies: Chrystal (Character Development programme) Committee Member, Freshman Orientation Camp

Gce "O" Level Certificate, Science

Activities and Societies: Choir Sectional Leader