Samantha Lego Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Foresight is Canada’s cleantech catalyst. We bring together innovators, industry, investors, government, and academia to address today’s most urgent climate issues and support a global transition to a green economy. In this role, I am responsible for the overall strategy, project management, and team development for Foresight’s digital marketing, communications, events, and design departments.

Vancouver, British Columbia, Canada

Keela is a fundraising CRM that unifies fundraising and donor communications. Its mission is to empower nonprofits to improve donor relations through targeted, multi-channel approaches. In this role I developed and managed lead acquisition strategies throughout our entire suite of marketing initiatives, including an inbound marketing engine that drove prospects through awareness to consideration and decision stages. This involved managing a team of seven intermediate and junior marketers across content, digital, and partnerships.

Vancouver, Canada Area

Melbourne, Australia

Melbourne, Australia

Was in a diverse role, managing all content and marketing efforts for a number of businesses within the Jaszac Investments portfolio. From strategy and content creation, project management, B2B marketing, brand management and direction to public relations and business development, this role required both creativity and strategic thinking in the versatility of a start-up environment. Brand Manager for Hemisphere Management Group:• Full-scale branding and marketing strategies for elite AFL athletes and key media personalities• Project management: Website refresh of hemispheremg.com • Hemisphere Member Benefits platform management: Email campaigns, B2B marketing, B2B outreach, affiliate marketing and partnerships management• Pitch creation, post-campaign reports and brand reporting • Creation and design of graphics and visual assets using Keynote, InDesign and PhotoshopOther key projects and responsibilities:• Rebrand of Strategic Financial Group Australia• Multi-platform content creation• Managing creative briefs, art direction and assisting in brand collaborations• Managing EDM programs• Monthly brand reporting on social and digital health reports

Globally

Effective brand storyteller across print, digital and visual mediums. Has work published in online and print publications in Canada, Australia, China, the United Kingdom and the United States.Freelance clients range from FMCG, retail, finance and real estate including Exit Advisory Group, Cured to Crumble, Pernod Ricard, Coopers Brewery, Vee Underwear.•Brand voice and style development•Web copy and marketing collateral•Visual assets including product photography•Social and long-form copy including articles, blog posts, editorials and public relations pitches

Langley, Canada

Word wizard in charge of creating and coordinating content for Jelly's roster of clients, which included media outreach, event planning, social networking, utilizing influencers and staying on top of social and marketing trends. Worked across FMCG, retail, real estate and finance industries.Major clients included: Ethical Bean Coffee, Victoria Gin, Trading Post Brewing, Level Ground Trading, La-Z-Boy Furniture Gallery, Spark and Legacy Finance•Fused a strong storytelling background with innovative problem-solving and strategic communication skills to successfully manage multiple projects and campaigns•Effective media pitching skills•Content creation: Press releases, editorial pieces, personal and commercial blogs •Creation of client brand voices and effective implementation into various campaigns•Ongoing relationships management with media, coordination of interviews and liaising with key influencers

Langley, Canada

Management of all social media platforms for clients and Jelly's house brand. Instrumental in strategy pitches, client onboarding and campaign implementation ensuring client exposure and goal completion. Responsible for content creation across a variety of blogging platforms and websites for various clients using different tones and styles where applicable. •Creating and executing monthly media strategy plans for a roster of 15+ clients•Creating original content for social media posts based on community sentiment, advertiser activities, special events, promotions and company announcements•Managing and planning social presence using Hootsuite, Buffer, Facebook Publisher and other programs and tools•Daily monitoring and monthly reporting on key social media analytics and KPIs•In charge of content creation for clients' commercial blogs•Well-versed in MailChimp: Database management, formatting and scheduling•Versed in SEO techniques: Keywords, link building and some technical site work

Surrey, Canada

Steadily became more involved and relied upon within both the newspaper team and the university as a knowledgable resource about current circumstances and situations on campus. •Helping contribute to an informed student population through coverage of news and culture on campus•Ability to find stories within coverage of Kwantlen Student Association meetings and online minutes•Incorporating multimedia visuals of campus events and stories through photography and video•Liaising with members of the university and student association to contribute to an open, informative campus environment

Surrey, Canada

Surrey Now Newspaper Sourced and undertook a four-month internship where I worked across a broad spectrum of niche writing and developed connections within the community. •Diverse coverage of news and community angles within the city of Surrey•Honed and developed interview skills which allowed for successful connections and interactions with people.•Pitching story ideas and collaborated with the editor and editorial team•Ability to quickly turn over articles on same-day deadlines•Working with different media platforms including written, audio, visual, social media and online content

Bachelor Of Arts (Ba), Major In Journalism, Minor In Anthropology

Activities and Societies: The Runner NewspaperThe program prepares graduates for such positions as multi-media reporters.

Communication, Journalism, And Related Programs