Samantha Mayhew Email & Phone Number

Boulder, Colorado, United States

Boulder, Colorado, United States

• Lead brand strategy and innovation projects, overseeing research, client communications, immersive workshops/ideation sessions, and deliverables for a diverse portfolio of high-profile clients
• Design and conduct global and domestic research studies (focus groups, online quali-quant, mobile diary studies, etc.) uncovering consumer truths and tensions, resulting in actionable insights
• Analyze and synthesize data, trends, competitive insights, and expert interviews to define brand landscapes and whitespace opportunities
• Craft and present engaging presentations that drive home learnings for key client stakeholders
• Lead cross-functional teams in consulting engagements, bringing together designers, copywriters, strategists, and culinary strategists

Boulder, Colorado, United States

• Developed cross-channel brand awareness and customer acquisition strategies for growth focused subscription services and D2C brands
• Led client communication, quarterly business reviews, goal setting, creative development, reporting, and budget allocation for $1 million/month in ad spend across 6 brands

Greater Denver Area

• Awarded the Rising Star Award, annually given to one employee that exemplifies teamwork, empathy, and proactivity
• Conducted competitor research in addition to customer journey, lifetime value, & audience analyses
• Consistently met project deadlines through managing analysts, building timelines, and coordinating teams
• Edited copy, crafted quarterly publishing calendars, and wrote content to develop brand voice

Greater Denver Area

• Built, launched, analyzed, and optimized campaigns for Google Ads (YouTube, Display, Search, and Shopping), Facebook Ads, and Microsoft Ads
• Specialized in Google Analytics

The Pennsylvania State University

• Conducted case studies, focus groups, content analyses, SPSS data analysis, and experiment sessions
• Designed research study culminating in undergraduate honors thesis on organic content, social media, and the consumer lens

• Developed creative brief and campaign strategy to reposition Ocean Spray to female millennials
• Collaborated to build integrated marketing campaign including research, creative, and a media plan
• Led primary consumer research through 10 focus groups, 65 taste tests, and a nationwide survey
• Examined industry trends and data through the use of SimmonsOneView and SPSS

• Published articles focusing on inter-generational communication to empower seniors

1697 Broadway, New York, NY 10019

• One of thirty-three aspiring media professionals chosen nationwide from 1,300 applicants
• Immersive, 9-week learning experience about the media industry including seminars about advertising, digital media, marketing, sales, creative, and broadcasting

498 7th Ave, New York, NY 10018

• Assisted Client Service Directors and Media Buyers on accounts such as TJ Maxx, Volvo, and General Mills
• Tracked buys and campaign data, analyzed post-ops and Nielsen’s data, followed up with station reps
• Designed $40MM media plan including digital, social, TV, print, and creative

8251 Greensboro Blvd, Mclean, VA 22102

• Grew new market space for the Software Supply Chain through interviews, blogs and promotional brand content that garnered 25,000+ organic views
• Redesigned Twitter, LinkedIn, YouTube, Facebook, Crunchbase, and Google+
• Directed Twitter during "DevopsdaysDC" conference (https://twitter.com/devopsdaysdc)

Bachelor’S Degree, Advertising And Psychology, Minor In Spanish And International Studies

Activities and Societies: Lion Ambassadors, Springfield benefiting THON, The Honor Society of Phi Kappa Phi, The Honor Society of Phi Beta.

Spanish Language And Area Studies

Semester in Madrid to study Spanish language and culture while living with a Spanish host family and teaching English at a Spanish.

Spanish

Summer abroad to study Spanish language, culture, and history while living with a Spanish host family