Samantha Merkin Email & Phone Number

Chicago, Illinois, United States

Lead end-to-end influencer programs at scale. Our programming includes strategy, contracting, content creation, activation, and reporting — while complimenting the agency’s creative ideas that push our client’s business forward. Clients:Clorox, Glad, Pine-Sol, Cox Communications, Allergan, Kimberly Clark, Diners Club, and more. DE&I:Co-founder and lead of The Tribe, the agency’s employee resource group for Jewish employees and allies.

Chicago, Illinois, United States

Briefed creative teams on organic and paid social best practices while providing in-depth knowledge on the platforms and creative inspirationCommunity Managed multiple brand social media pagesExecuted influencer programs at scale

Chicago, Illinois, United States

Client: Janssen Pharmaceuticals a company of Johnson and JohnsonServed as one of the primary contacts between senior clients, internal departments, and external agency partners. Responsible for over 100+ legal submissions for consumer creative executions. Tracked and presented category competitors and provide relevant insights.Assisted in the execution of an integrated marketing campaign for a new product launch, including CRM, digital, print, social media, and in-office patient materialsLed, developed, and executed the brand sponsorship presence and activation at the largest AIDS/ HIV conference in the United States.

Selected as one of 350 mentees from around the globe to participate in the mentee/mentor program. The Adweek Rising Mentorship Program is an extension of the Adweek Executive Mentor Program, connecting new and rising marketers with successful senior-level marketers to help empower the next generation of diverse marketing talent.

University Of Illinois Urbana Champaign

Led and established a team of 75 women within the organization and maintained external connectionsMaintained relationships between Her Campus and other organizations on campusCreated the first "Werq with Her Campus" event with 3x more attendance and 2x more money raised than previous events

Chicago, Illinois, United States

Client: Allergan Assisted in research and review for healthcare professional and Unbranded campaigns. Researched competitor safety information guidelines, website organization, and industry trendsPartnered with Account Supervisor to manage creative development and execution for print, digital and social advertisements for the consumer campaignPresented to the internal team on the healthcare industry needs for social influencers

Highland Park, Illinois

Clothing store for Women and GirlsSalesperson, buyer, and cashier, trained new employees

Urbana-Champaign, Illinois Area

Generated food pictures on Social Media accounts for restaurants on campusMarketed monthly events each semester using social media, flyers, and promotional deals

Glencoe, Illinois

Engaged young women on social media platforms interested in Lululemon Increased attendance at the largest We Buy Lulu event, Lulupalooza by using Facebook, Snapchat, Instagram, and word of mouth by 30%

Greater Chicago Area

Created and maintained content for social media platforms, LinkedIn, Twitter, and FacebookIncreased engagement rate by over 50%Assisted in proofing and organizing the Spertus News and Events Edited webpages with new contentDeveloped sponsorship plans for Fiscal Year 2017

Urbana-Champaign, Illinois Area

Selected as a part of the 2016-2017 Executive Board with 10 other membersEngaged in Panhellenic decisions with all 19 sorority campus chaptersDesigned and maintained chapter-specific Facebook, Instagram, Twitter, and Tumblr pages

Education record

Bachelor’S Degree, Advertising, Public Relations Certificate