Samantha Jacobson

Samantha Jacobson Email and Phone Number

Chief Strategy Officer (CSO) @ The Trade Desk
Denver, CO, US
Samantha Jacobson's Location
Denver, Colorado, United States, United States
About Samantha Jacobson

Samantha Jacobson is a Chief Strategy Officer (CSO) at The Trade Desk.

Samantha Jacobson's Current Company Details
The Trade Desk

The Trade Desk

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Chief Strategy Officer (CSO)
Denver, CO, US
Website:
thetradedesk.com
Employees:
4429
Samantha Jacobson Work Experience Details
  • The Trade Desk
    Chief Strategy Officer (Cso)
    The Trade Desk
    Denver, Co, Us
  • The Trade Desk
    Member Board Of Directors
    The Trade Desk Jan 2024 - Present
    Ventura, Ca, Us
  • The Trade Desk
    Chief Strategy Officer (Cso)
    The Trade Desk Feb 2022 - Present
    Ventura, Ca, Us
  • The Trade Desk
    Vice President Strategic Partnerships
    The Trade Desk Mar 2021 - Feb 2022
    Ventura, Ca, Us
  • Oracle
    Vice President Of Strategy And Business Development
    Oracle Mar 2019 - Mar 2021
    Austin, Texas, Us
    Led global business development and data partner management for the Oracle Data Cloud. My team sourced and secured all inputs, signal, and partnerships into our products. We owned the end to end process from negotiations to execution to partner management, across all products -- context, measurement, data, and identity.
  • Oracle
    Senior Director Of Strategy And Business Development For Oracle Data Cloud
    Oracle Apr 2015 - Mar 2019
    Austin, Texas, Us
    Business Development: Negotiate enterprise partnerships with companies such as Google, Apple, Microsoft, Pinterest, Snapchat, and Twitter to purchase Oracle’s products and services. Manage a team leading all Oracle Data Cloud outbound business development. Partner Management: Oversee a team who manages global partnerships with our premier data providers such as Visa, Mastercard and comScore, growing some of the multi-million dollar revenue streams over 400% year over yearProduct Management: Define our global BlueKai Data Management Platform (DMP) strategy and improve cross functional practices. Manage our outbound product management team of five for the DMP including product releases, customer engagement, and product roadmap planning and communication. Television Strategy and Business Development: Develop and execute our strategy within the television ecosystem for targeting, measurement, and insights as well as inbound and outbound data. Manage a team focused on building out our offerings and pipeline. New Business Incubation: Create and stand-up new business initiatives that, when successful, are rolled out to create new product and business units.
  • Oracle | Datalogix
    Director Of Strategic Partnerships
    Oracle | Datalogix Jun 2013 - Apr 2015
    Westminster, Co, Us
  • Ebay Local/Milo.Com
    Head Of Channel Business Development
    Ebay Local/Milo.Com Jul 2012 - Jun 2013
    San Jose, Ca, Us
    Sourced, secured, executed and implemented strategic partnerships with merchants and data aggregatorsPartnered with data aggregators to tie online consumer shopping behavior with offline transaction activity.Developed relationships with top 100 retailers to showcase offline inventory online; built additional delivery channels such as proprietary courier network (eBay Now) and buy online, pick-up offline.Chaired recruiting for eBay Local business team.
  • Ebay
    Marketplace Strategy
    Ebay Jun 2011 - Aug 2011
    San Jose, Ca, Us
    ​Worked with senior leadership focused on new market entry and emerging trends. Identified new region for eBay to target and worked with product development team to create a local and regional site based on consumer needs and competitive offerings. Determined and executed entry strategy including site features, marketing, and staffing of newly-created local office. Reported on social commerce offerings and identified expansion opportunities and site enhancements for eBay.​
  • American Express
    Senior Manager Restaurant Account Development Group
    American Express Aug 2009 - Jul 2010
    New York, Ny, Us
    Responsible for account development and management of a $1.85B portfolio of restaurants. Charged with indentifying and implementing business opportunities to increase AXP market share and profitability. Ownership over all AXP activities related to portfolio: marketing, account analysis, reward activities, fraud, etc.
  • American Express
    Strategic Planning Group
    American Express 2007 - 2009
    New York, Ny, Us
    Worked for senior level executives to develop and implement global strategies across various business units. Select projects include: Business Product Expansion• Analyzed global mobile payments competitive landscape using primary sources and identified opportunities for AXP to pursue. Presented findings to senior AXP leadership (CEO, CFO, SVPs, and select advisors). • Managed summer intern in development of market size estimates and select case studies.Project Management and Negotiation• Assisted with project negotiations to launch consortium between AXP and five airlines to reduce AXP liability by up to ~$3B and decrease AXP reserves by ~$100MM.• Managed seven internal and external cross-functional teams (legal, data, and executive) and led independent work stream to develop key documents used to structure negotiations.Strategic International Expansion• Secured $100MM in funding and outlined four business cases for entering prioritized Corporate Card markets in Latin America, including technology, acquisition, and marketing investments required to launch local currency card and dual currency products.• Presented findings and recommendation regarding best form of entry into China and India after assessing payments landscape, resulting in a partnership with a local bank.

Samantha Jacobson Education Details

  • Harvard Business School
    Harvard Business School
    Business
  • University Of Pennsylvania
    University Of Pennsylvania
    Finance And Management
  • Phillips Exeter Academy
    Phillips Exeter Academy

Frequently Asked Questions about Samantha Jacobson

What company does Samantha Jacobson work for?

Samantha Jacobson works for The Trade Desk

What is Samantha Jacobson's role at the current company?

Samantha Jacobson's current role is Chief Strategy Officer (CSO).

What schools did Samantha Jacobson attend?

Samantha Jacobson attended Harvard Business School, University Of Pennsylvania, Phillips Exeter Academy.

Who are Samantha Jacobson's colleagues?

Samantha Jacobson's colleagues are Amy Babcock, John (J.t.) Keeley, Carly Sousa, Philipp Blenke, Genesis Cipres, Ashley Tapp (Formerly Thompson), Denzel Edmondson.

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