Director Of Communications And Marketing
Lexington, North Carolina, United States
- Provide leadership and execution for all public relations, community engagement, communications, marketing, creative design, social media, branding and digital activities for NASCAR Cup Series team. - Coordinate and manage inbound media requests for driver and team representatives. Pitch intriguing story lines to national and local media members. - Maintain master schedule for driver Ty Dillon and ensure all responsibilities are met. - Oversee all social media and online engagement. Drive strategy behind the tone, voice and growth of these platforms and execute the implementation. - Direct and manage all elements of the Germain Gaming program. GG captured the 2020 eNASCAR Heat Pro League team and driver championships in the league's second season. - Develop and implement execution of marketing strategies for sponsorship program. Conceptualize and oversee creation of paint scheme designs. - Work directly with vendors to ensure ordering and delivering of team gear, merchandise and apparel.