Purple Effect is a young, dynamic and future-focused digital marketing agency based in the heart of Brisbane's Bayside. We pride ourselves in bringing synergy, not only in our fantastic relationships with our clients but by creating that spark in your digital marketing strategy by ensuring all of your channels sing from the same hymn sheet, online or offline! Whether you need to bring in fresh leads for your business through your website or are searching for new ways to generate sales through your eCommerce platform, Purple Effect have the skills, experience and attitude to create a bespoke digital marketing solution that suits your business.As a senior Marketing Consultant with twenty years of experience in the digital field, I am working with local businesses here in Australia to deliver bespoke strategies that exceed targets and business goals every time. I specialise in digital strategy for SMEs, including but not limited to Google Ads management, Search Engine Optimisation, Analytics and email marketing management.

Visualsoft are one of the UK's leading web development companies. Since launch in 1998 the company has continually provided clients with solutions that surpass their expectations, enhance brand perception, generate revenue and provide maximum return on investment. Having recently launched in Australia, we are aiming to bring our specialist knowledge in both eCommerce development and digital marketing strategy to businesses here in Australia. Every aspect of a project is carried out in-house by our award winning team who develop websites and marketing strategies for clients who want more than just a presence; they want results - new customers, more business, better business. I'm responsible for growing the search engine marketing offering within Visualsoft, creating a full service leading edge service to all our clients. Visualsoft Marketing specialise in PPC, SEO, Intelligent Email, Affiliate Marketing, Behavioural and Re-targeting Advertising, Standard and Advanced Analytics.

Reporting to the Online Marketing General Manager, responsibilities include working with a portfolio of clients from a wide range of sectors across Australia, developing online marketing strategies based on business goals utilising SEO, PPC management, website conversion rate optimisation, and optimisation of Google places.Introduced new strategies and products during my time at The Web Showroom, such as Google Shopping and Google Adwords remarketing. Was also responsible for training key team members in Google Adwords (to obtain certification qualification); including creating Adwords campaigns and strategies as well as on-going management, reporting and analysis.

Responsible for managing a team of Relationship Managers, Account Managers and junior support staff, as well as the management of the marketing department’s various teams; the SEO Team Manager, PPC Team Manager, Affiliate Team Manager, Marketing Design Team and Marketing Web Developer reported to me directly to ensure business objectives and targets were met.Management of goal driven strategy, planning and execution for a wide variety of clients, primarily fashion. Coordinating the planning, execution, reporting and analysis of digital campaigns for clients utilising a holistic approach; including SEO (on-site and off-site), PPC (search and display across various networks), email marketing, affiliate marketing, social development and strategy, behavioural targeting and website conversion optimisation. Development of communication, planning and reporting procedures within departments; this ensured that work was completed to high standards and to deadline, and drove an excellent level of service provided to clients, resulting in a high level of client retention. Included identifying areas that could be optimised, time management efficiency in turn increasing profitability by introducing new processes. Being one of the original members of the department, I played a key part in development of the services offered to clients, planning and implementing new department structures, improving both internal and external communications, increasing client results through new strategies, and client retention. The department is now scalable within the business allowing easily for growth and development within the industry. Through management of strategic online marketing campaigns drove continuous growth online for a variety of clients, seeing increases of over 200% year on year in traffic and revenue. Focussing on the quality of the customer/traffic driven online ensured optimal conversion rates and overall results for clients.

Reporting to the Marketing Account Director, developed and managed a wide range of off-line marketing tools, including negotiating and purchasing of advertising space, printed marketing materials, company branding and web development for a range of clients.

Responsible for driving the online marketing strategy for the UK, working with external providers to increase the customer base, increase brand awareness, and assist with the integration and management of off-line marketing strategies alongside digital marketing and development of the website.