Sam Anthony Email & Phone Number

Seattle, WA, US

Redmond, Washington, US

• Leveraged Power BI to create dashboards that displayed news coverage trends and social media performance around Windows Updates, and packaged the information together into presentations for leaders
• Wrote and published Tweets and content for the @WindowsUpdates official Twitter account
• Monitored media coverage around Windows Updates and flagged any emerging issues to leadership

Seattle, WA, US

• Led a complete overhaul of the company’s SharePoint intranet site, consisting of frontend design improvements to existing sites, the creation of new sites, backend file management, working with content owners to update.
• Analyzed user data from MailChimp, SharePoint and Microsoft Teams to consistently increase engagement with internal communications using AB testing, KPIs and analytics tools
• Created and implemented firmwide Change Management communications and roadmaps to guide the company narrative through a major merger and transitional period when acquired by a Venture Capital firm
• Worked with consultants, recruiters and C-Suite leaders to produce the weekly firmwide newsletter with MailChimp, and used user data to adapt our strategy and steadily increase the readership rate to over 60%

US

• Managed a team of 6-8 writers, publishing an average of 10 stories a week on both the web and in print
• Collaborated with photo, video and graphics editors to create multimedia content
• Conducted in-depth research and recorded interviews on a diverse variety of topics, people and events
• Created content geared around social media performance and search engine optimization, increasing article readership by an average of 38% over time

• Creator and Advisor of The Student Advisors, a part-time entrepreneurial venture focused on helping incoming college students reduce tuition costs and get the most out of their education through efficient.
• Designed an Ecommerce company website optimized for clarity of purpose, customer ease and commerce management
• Marketed, Advertised and organized Outreach to targeted customer demographics through social media and email marketing campaigns with an average conversion rate of 12.5%
• Solved a wide range of technical and logistical issues (FOIA requests, 4-Year Schedule creation, heavy use of Excel, marketing lists, promotion, managing an online marketplace, etc.)

Salem, OR, US

I was lucky enough to receive a paid internship as a reporter for The Baker City Herald, a daily newspaper with a circulation of over 2,000, where I covered business, local politics, and events. I wrote 3-4 stories on a daily basis with quick turn-around times.