Samantha Porter Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio

As Director of Communication & Events, I lead strategic initiatives in marketing, branding, and event management to drive organizational growth and engagement. I manage flagship events, including the Annual and Fall Conferences, along with training and virtual programs, while cultivating corporate sponsorships and enhancing the member experience.Key Responsibilities:· Plan and execute high-impact events, driving attendee satisfaction and organizational growth.· Develop multi-channel marketing strategies, increasing event visibility and attendance.· Oversee corporate sponsorships, crafting tailored opportunities that boost revenue and strengthen partnerships.· Manage branding and graphic design to maintain a cohesive, high-quality organizational presence.· Maintain and optimize the OACHC portal and website for member accessibility.· Implement custom workflows and automations to streamline operations and improve efficiency.· Lead a team to achieve results through collaboration and innovation.Key Achievements:· Increased corporate revenue by 44%, setting new records for event profitability.· Enhanced event strategies to improve quality, engagement, and financial performance.· Expanded the virtual event portfolio, leveraging new platforms to deliver engaging online experiences.· Strengthened the organization’s brand and public image through impactful marketing and design.· Improved processes and workflows, scaling operations while saving time and resources.Professional Development:· Participant in the Emerging Executives Leadership Development Peer Learning Team (EELD PLT), a program sponsored by the Bureau of Primary Health Care.

Columbus, Ohio

In this role, I supported the Director in executing impactful conferences, educational training events, and webinars, while revitalizing the organization's brand and enhancing communication strategies.Key Responsibilities:· Collaborated on the planning and execution of bi-annual conferences and year-round training events, ensuring seamless coordination and high-quality delivery.· Managed and maintained the organization’s website and database to provide up-to-date and accurate resources for members.· Designed all graphic materials, branding assets, and videos, ensuring consistency and visual appeal across platforms.· Led a comprehensive rebranding initiative in 2016, introducing a refreshed logo, updated graphics, and a modernized color palette.· Served as the administrator for the YourMembership Association Management System, overseeing member engagement tools and automations.· Created and distributed membership communications, including weekly updates, monthly eNews, blog posts, and social media content to increase engagement and awareness.· Monitored and analyzed Google Analytics to inform data-driven decisions and improve website performance.

Columbus, Ohio

In this role, I supported the Director in planning and executing impactful conferences, training events, and virtual webinars, while managing communication and branding efforts to enhance member engagement and organizational visibility.Key Responsibilities:· Assisted in the coordination and delivery of bi-annual conferences, educational training events, and in-house webinars, ensuring seamless execution and high attendee satisfaction.· Successfully managed the transition of the organization’s website and database in 2014, improving accessibility and functionality for members.· Served as the administrator for YourMembership Association Management System, overseeing member data and streamlining operations.· Created and distributed communications, including weekly updates, monthly eNewsletters, blog posts, social media content, and more, to keep members informed and engaged.· Monitored and analyzed Google Analytics to optimize website performance and guide content strategy.Skills & Expertise:· Virtual Event Management | Event Planning | Meeting Coordination | Vendor Management· Branding & Graphic Design | Adobe Creative Cloud | Video Editing | Content Marketing· Association Management Software (YourMembership) | Database & Portal Management· Strategic Partnerships | Customer Service | Social Media Marketing | Email Marketing· Web Conferencing | Microsoft Office | Creative Problem Solving | Organizational Skills

Austin, Texas

Austin, Texas

Athens, Ohio

Lexington, Kentucky

Bachelor Of Arts (B.A.), Telecommunications

Education record