Samantha Byrd Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

• Build wireframes and polished high-fidelity UI designs for responsive web, mobile, and innovative activations• Present complex concepts through detailed prototyping and interactive walk-throughs• Create distinctive experiences aimed at engaging audiences and leaving a lasting impact• Leverage A/B testing, qualitative insights, and quantitative data to develop user-centric solutions• Develop comprehensive brand strategies, design systems, and modular design components• Apply branding guidelines to produce cohesive packaging and marketing collateral• Advise clients on strategic approaches that align with their vision and goals

• Designed and developed individual hotel websites on WordPress, ensuring alignment with both the Hilton brand and each hotel’s unique identity- Owned Sites: Hotel Cartagena, Conrad Dalian- Contributed Sites: Conrad Cairo, Conrad Ft Lauderdale, Conrad New York Downtown, Hilton Los Cabos• Conducted thorough audits of existing hotel websites to ensure brand consistency, accessibility, and accuracy • Collaborated with a multidisciplinary team to develop and improve Hilton Honors digital touchpoints on desktop, mobile, and app platforms, resulting in a 15% increase in user interaction in Q1 2024• Restructured the Figma brand system for Hilton’s 24+ brands, enhancing accuracy, accessibility, and efficiency for all teams• Created brand assets for LivSmart, SLH, Hampton Inn, AutoCamp, Graduate, and other brands under Hilton• Worked closely with stakeholders, directors, and leads daily to ensure project alignment and success

Austin, Texas, United States

• Drafted storyboards from scripts and collaborated with the motion team to develop 8 of the 10 most viewed instructional videos on the Google Help YouTube channel • Achieved a 53% increase in 2022 Google Help YouTube views, exceeding the average subscriber growth rate by 3,000• Delivered low and high-fidelity prototypes for stakeholder review, ensuring clear communication and alignment• Facilitated comprehensive user testing, including A/B testing and both moderated and unmoderated usability testing, to optimize user experience• Developed robust design systems and component libraries in Figma to ensure consistency and efficiency across projects• Designed pixel-perfect icons and illustrations that adhered to Google’s stringent guidelinesWorked closely with stakeholders, directors, and leads daily to ensure project alignment and success

• Partnered closely with marketing teams and developers to successfully deliver comprehensive digital and print collateral• Presented innovative concepts and final deliverables to stakeholders, ensuring alignment and approvalTook ownership and led projects from day one at the 1,500-employee company• Successfully handled multiple projects simultaneously, meeting stringent deadlines and guidelines while ensuring high quality and achieving objectives• Produced high-fidelity screen mock-ups, comps, and prototypes across various digital platforms, demonstrating meticulous attention to detail and the ability to make healthcare material visually interesting

Georgetown, Tx

*Role ended due to COVID• Strategized and implemented social media campaigns• Created social media content and managed associated accounts• Unified and improved the brand design system; produced print and digital collateral

Nanjing, Jiangsu, China

Nanjing, Jiangsu, China

Austin, Texas Area

San Marcos, Texas

Created, edited and produced graphics including posters, banners and logos. Advised and assisted clients from the beginning to end of a project.

Conceptualized and executed marketing materials distributed to over 6,500 students living in resident halls

Created designs published in Austin Women and on KVUE and viewed by 9,000+ at Race for the Cure

Launched a middle school program. Led reherseal sand choreographed shows that won Best in Show.

Reached over 3,000 students through the social media platforms of the School of Mass Communication and Journalism

Sold the 2nd highest amount of product in the district during my first week, which resulted in winning the President's Award—given to those who sell over $10,000 in their first ten days.

Bachelor Of Science (B.S.), Advertising, 3.84

Activities and Societies: Ad Club, Industry Relations Officer AAF AIGA AD2ATX EXE Computer Science Club National Society of Collegiate.

Bachelor Of Fine Arts (Bfa), Communication Design, 3.84

Education record