I was privileged to lead a highly skilled and talented team of 5, all experts in Digital, B2B, Partner, Brand and Content Marketing. While taking on leadership of this broad remit, I managed the launch of Plenti’s first Brand Campaign. ‘Destroy your dreams’ is a bold, visually arresting creative platform that launched in November 2021.Our category-leading Content strategy fuelled SEO with >300% increase in 2022 in unbranded search driving organic traffic +36%.Always-on B2B marketing is tasked with impacting brokers, renewable energy partners, and lawyers consistently and effectively. We reach those our sales teams just can't get to, starting conversations, educating and entertaining. As a result, we saw 10% fewer inactive brokers y.o.y. at end of FY23.The Plenti Retail Investor Platform relaunched in Sep 2022 - with Marketing one of the key agile teams delivering complex products in a short time, with close collaboration with leadership, product and compliance teams.

I joined Plenti at a critical time - developing the new brand with Design Studio from day one, launching the new brand, website, customer, and partner journeys in May 2021 and working to recruit and onboard our growing marketing team. Having made a significant impression on the management team and sales leads, I was appointed Head of Marketing (acting) after only 9 months in the business. This was confirmed as my ongoing position after 6 months in the role.

Responsible for end-to-end marketing for Trafalgar in Australia. Pre-COVID19, I delivered high performing multi-channel campaigns with airline and trade partnerships through the key new year sales period. From March - August, my focus turned to crisis communications and leading edm, social and long form content to launch a bespoke AU and NZ product for locals. Panellist, Mumbrella Travel Summit 2020 - Marketing in a Crisis.

Responsible for Australian Communications, Social Media and Content & Global Lead for Christmas Campaigns 2017 and 2018. Achievements:• Generated brand love and corporate respect through strategic, creative work that contributed to the airline being named "Best Corporate Reputation in Australia" three years in a row - April 2019, The Reputation Institute.• Optimised awareness and leads, aligning with Market Development colleagues ensuring AU consistently recorded annual revenue above plan even in an increasingly competitive market. • Orchestrated collaborative global Christmas campaigns in 2017 and 2018 delivering awarded content that got the world talking. Generated over 12m views annually, majority 'earned' through in built PR & Social hooks. • Championed the partnership with Tourism New Zealand for their opportunistic January social campaign. Together we were awarded at Mumbrella Travel 2019 for 'Bravery''

Responsibilities:• Strategic planning, creative development, campaign and media management of all Digital and Social Media in Australia, across Facebook, Twitter and Instagram. Best Practice influence over Global Pages and Accounts, sharing competitive and industry developments in this fast paced environment with Auckland colleagues.• Ideation and development of local campaign extensions to safety video campaigns, from out-of-home to influencers and sales promotions. • Expert agency relationship management - both creative and media along with closely working alongside partners at Google, Facebook, Twitter, Snapchat, Digital Publishers, Destinations and Influencers.Achievements: • Consistently exceeded industry standards for engagement, sentiment and organic unpaid reach. • Formulated collaborative global social campaign 'Airline Wager' for Rugby World Cup 2015 with Qantas on Twitter. Resulted in global headlines and awarded Social Idea of the Year 2015 by Mumbrella Travel.• Recognised by Mumbrella in 2017 Finalists for "Marketing Team of the Year" and awarded 'Travel Marketing Team of the Year' following the launch of commercially successful "Better Way to Fly" campaign. This work saw over 30,000 organic shares on Facebook in just 3 days of the campaign and within only 3 months awareness of Long Haul routes grew from 40% to 55%.• Managed the go-to-market campaign for Christmas creative 'Summer Wonderland' with Ronan Keating, the most shared piece of content ever for Air New Zealand, and awarded a Cannes Lion in 2016.

Directed all consumer-facing Digital and Social Media for AU and NZ, paid and organic.Maximised partner projects through negotiations and agile project management.Achievements: • Pioneered Social Media activity globally through influencer content, partnership programmes and community tailored user-generated Itineraries. • Record visitation of AU & NZ visitors to BC from 2013 - 2016.

Advertising Agency Team Lead for the development and implementation of brand, research, digital, direct, print and promotional campaigns in Canada and the US. Achievements: Structured province-wide qualitative research and directed strategic creative development behind the major 2008 brand re-launch of 'Super Natural British Columbia.' Success in this role generated respect from client partners that led to securing a role leading AU and NZ Consumer Activity from Sydney.

Responsibilities: • Client Service and New Business lead, planning and implementing integrated TV, Radio, Print, Promotional and Digital campaigns for key global brands like MLA Lamb, IKEA, Destination New South Wales, TD Waterhouse, Ella Bache, Yalumba.Achievements: • Generated new business that led to seven years of agency growth, alongside enviable client relationships that held key accounts for the long term. • Client lead for the launch of the original iconic Sam Kekovich Australia Day Lamb campaign - ensuring Lamb became the national meat and setting an annual advertising tradition. • Recognised for 5 years of strategic and award winning creative work for MLA Lamb by the Advertising Federation of Australia Effectiveness, as ‘Best Long Term Campaign’ in 2005.• Directed the Brand and Retail campaign launch and agency team to deliver IKEA's first Queensland store to both high global standards and record opening sales.

Project Manager for Optus Telecommunications account, responsible for the production management of all TV, Radio, Print and Digital campaigns. Produced creative materials for Optus' original 'Animals' brand relaunch campaign.

Marketing & Sales Graduate Programme at Masterfoods.