Samantha Stokes Email & Phone Number

We specialise in designing tours for 18-31 year old backpackers. The tours included a mixture of epic parties, adrenaline pumping actives and beautiful cultural experiences. www.freedomculturetours.com

Derby, United Kingdom

As an Area Sales Manager I took ownership for all relations with existing accounts and developing new business within the East Midlands area of the UK. I gained experience qualifying leads and cold calling on new business.I increased LIC presence executing cold calls; developing marketing material, organising and running ‘Discussion Groups’ (Networking Events) and Educational Trips to Ireland, Chile and New Zealand introducing accounts to LIC products and consultancy… Show more As an Area Sales Manager I took ownership for all relations with existing accounts and developing new business within the East Midlands area of the UK. I gained experience qualifying leads and cold calling on new business.I increased LIC presence executing cold calls; developing marketing material, organising and running ‘Discussion Groups’ (Networking Events) and Educational Trips to Ireland, Chile and New Zealand introducing accounts to LIC products and consultancy services.Key achievements:- Achieved 113% of 2013 sales target and 104% in 2014.- Grew the area 58% 2012 vs 2013 and 68% 2013 vs 2014. Overall growth of 166% 2012 vs 2014.- Doubled the number of new customers by 100% (20 to 40) - Made CRM database recommendations to the Sales Director and implemented upgrades. Show less

(Fixed Term Contract) Hamilton, New Zealand

Project: Suzie Rutz, a professional freelance makeup artist was looking to increase awareness of her business on a limited budget. Through conducting secondary marketing research and a competitive analysis I developed a marketing strategy which focused on using online marketing tools to reach the target market efficiently. Achievement: Designed and launched a tailored business website www.suzierutz.com and a vibrant social media profile on Facebook. I also used Search Engine… Show more Project: Suzie Rutz, a professional freelance makeup artist was looking to increase awareness of her business on a limited budget. Through conducting secondary marketing research and a competitive analysis I developed a marketing strategy which focused on using online marketing tools to reach the target market efficiently. Achievement: Designed and launched a tailored business website www.suzierutz.com and a vibrant social media profile on Facebook. I also used Search Engine Optimisation tools to create awareness for the website which resulted in a 25% increase in inquires and added to her existing client base. Show less

(Fixed Term Contract) Hamilton, New Zealand

Chilterra is a US$40 million agricultural company that applies New Zealand dairy farming techniques within Chile. Project: Chilterra hired me to develop a strategy to attract new shareholders within their New Zealand division Cruzdelsur. After researching the global dairy farming industry, the eight Cruzdelsur directors and I developed a marketing strategy which involved designing an investment brochure using Adobe InDesign software. This brochure focused on providing potential… Show more Chilterra is a US$40 million agricultural company that applies New Zealand dairy farming techniques within Chile. Project: Chilterra hired me to develop a strategy to attract new shareholders within their New Zealand division Cruzdelsur. After researching the global dairy farming industry, the eight Cruzdelsur directors and I developed a marketing strategy which involved designing an investment brochure using Adobe InDesign software. This brochure focused on providing potential investors with accurate, up to date information which could be distributed at business meetings or through their LinkedIn profile.Achievements: Developed design skills using print and social media. Successfully contributed to attracting a new Cruzdelsur investor who has invested an initial US$25 million which will be used to expanding Chilterra’s current 10 farms. Show less

(Permanent Part Time) Hamilton, New Zealand

Lion is Australasia’s leading beverage and food company that employs close to 7,500 people across Australia and New Zealand and boasts a portfolio of global, market-leading brands in beer, spirits, wine, milk, fresh dairy foods, juice, cheese and soy beverages.- Working independently using SPIN and SPS sales techniques to promote new products in multiple retail channels. - Identified consumer needs and trends to create weekly reports detailing all relevant feedback to the sales and… Show more Lion is Australasia’s leading beverage and food company that employs close to 7,500 people across Australia and New Zealand and boasts a portfolio of global, market-leading brands in beer, spirits, wine, milk, fresh dairy foods, juice, cheese and soy beverages.- Working independently using SPIN and SPS sales techniques to promote new products in multiple retail channels. - Identified consumer needs and trends to create weekly reports detailing all relevant feedback to the sales and marketing team.- Supporting the sales teams in managing B2B customer relationships with key stakeholders and attending appointments at the customer’s request. - Dealing with a diverse range of consumers when matching their needs to Lion’s large portfolio of market leading brands in multiple categories and channels.- Evaluating competitor activity and developing effective sale techniques.Achievements – Successfully introduced several new product developments into the grocery channel completing the launch process. Products included, Smirnoff Casks, Low carbohydrate beer, the Cider and non alcoholic categories. Show less

(Fixed Term Contract) Hamilton, New Zealand

Research topic: New Zealand Baby Boomers’ use of online channels for health information: Implications for marketing. This scholarship was awarded on the bases of academic excellence, having ability to work unsupervised, showing strong time management, and demonstrated a broad understanding of marketing research and health issues. Project: The baby boomer generation (45- 65) will become one of the most profitable marketing segments as they move into retirement however, little is… Show more Research topic: New Zealand Baby Boomers’ use of online channels for health information: Implications for marketing. This scholarship was awarded on the bases of academic excellence, having ability to work unsupervised, showing strong time management, and demonstrated a broad understanding of marketing research and health issues. Project: The baby boomer generation (45- 65) will become one of the most profitable marketing segments as they move into retirement however, little is known about this segment and how they use the internet. As a marketing research scholar it was my job to gather secondary literature and identify knowledge gaps within this segment. After creating objectives and writing an ethical report, I designed online and paper surveys which examined all aspects of how these individuals find health information online. To promote the survey, and increase the number of participants, I designed a marketing campaign which involved arranging meetings with leading New Zealand organisations and community groups, designing social media pages and email campaigns, speaking on National Talk Back radio with an audience of one million and designing promotional point of sale material and trade presenters. As a result the survey was promoted through company websites, social media groups, and directly to members and staff.I then used marketing research tools to analyse and interpret the raw data collected through Excel to produce a 12,000 word publication.Achievements: Presented research findings at the second colloquium conference: Social and health research at the University of Waikato and beyond and since has been presented at the Melbourne Medical school conference on communicating health symposium. It is also in the process of being published within two academic journals. Show less

(6 Month Internship Completed In Conjunction With Tertiary)Hamilton, New Zealand

Global leader in the innovation, manufacture and marketing of technology solutions for Animal Management, Security solutions and Fuel systems. One of the most successful private companies in New Zealand, Gallagher employs over 1000 staff worldwide building enduring partnerships across 130 countries.- Integrating and aligning new pricing strategies with promotional merchandise.- Creating marketing design briefs.- Facilitated a new packaging project. - Identifying… Show more Global leader in the innovation, manufacture and marketing of technology solutions for Animal Management, Security solutions and Fuel systems. One of the most successful private companies in New Zealand, Gallagher employs over 1000 staff worldwide building enduring partnerships across 130 countries.- Integrating and aligning new pricing strategies with promotional merchandise.- Creating marketing design briefs.- Facilitated a new packaging project. - Identifying marketing research opportunities within product categories.- Designing effective questionnaires based on marketing and sales objectives. - Coordinated the Gallagher stand at the National Equestrian exhibition. Achievement – Processed and analysed qualitative and quantitative raw data successfully presenting consumer insight trends and cost effective solutions to senior national sales managers. Effectively recommended and collected consumer information at the exhibition and developed a database for future online marketing campaigns. Show less

Graduate Diploma In Marketing

Activities and Societies: Waikato Management School Marketing Trade Show Judge, First place in the University of Waikato’s Marketing.

Bachelor Of Science, Majors In Psychology And Biology

Activities and Societies: Achieved the grade average for Honours in Psychology, Class representative for Women and Psychology B+ Grade.