• Spearhead the sales and social media marketing teams of the start-up; arranged renting of 1500 huts and generated revenue of £125,000 in FY22, which is highest ever top-line figure of the business• Involved in the mobile application development to automate manual operations & bookings and better customer service.

• Strategized product pricing, branding, and content creation• Analyzed sales data to optimize resource allocation and inventory management• Drove business growth through celebrity partnerships, photoshoots, and inventory turnover

• Led the team for redesigning exporter directory and scoring system of Trade Development Authority of Pakistan (TDAP), revamping housing database for 18,000 exporters and enhancing IKEA Pakistan’s import capabilities• Played a pivotal role in representing IKEA and establishing strong relationship between IKEA and TDAP to effectively implement IKEA's ambitious 2030 Healthy and Sustainable Living World objective• Part of working group with senior management on existing product lines and their respective sales management

• Implemented strategic initiatives, sale pitches and promotions for conversion of customers from Warid to Jazz• Transitioned customers from traditional billing methods to e- billing systems

• Responsible for marketing analysis and creating social media marketing content including posts, messages, videos etc.• Successfully led the Ramadan marketing campaign ‘Dekhtay jao, Khaatay jao’ (Keep watching, keep eating); involved in managing celebrities, recording and publishing ads and managing 5000 bloggers to promote further through PR packages• Involved in the planning and execution of Foodpanda Cricket World Cup campaign & TVC shoot.

•Identified and secured potential sponsors through thorough research and analysis• Developed effective crisis response plans, ensuring timely support for clients• Evaluated and improved service delivery, providing insightful recommendations to top management