Samar Obeida Email & Phone Number

Dubai, United Arab Emirates

Dubai, Dubai, United Arab Emirates

In charge of designer fragrances- Narciso Rodriguez, Elie Saab, Issey Miyake

United Arab Emirates

. Reviewing and analyzing product lines, volumes, prices etc.· Forecasting Novelty product volume in accordance to current sales benchmarks· Presenting solutions for certain stock matters in line with the marketing plans. Aligning with brand manager on product launch plans· Developing and executing pricing plan in accordance with divisional objectives and market place conditions upon competitive analyses. Analyzing product launches, sell out reports, animation reports . Improving product assortment efficiency across retailers by identifying items that add complexity to the portfolio and come up with suggestion to address the issues· Address Slow-Moving to determine best method to move and eliminate the issue . Operational Marketing: trade plan creation and follow up, animation conceptualization, and follow up through out with local team and country managers . Social Media plans’ creation in line with marketing objectives

United Arab Emirates

. Implemented in-store marketing animation plan/guidelines and worked closely with suppliers and country managers throughout execution and installation. Oversaw the performance of the brand. Analyzed competition, best practices in local market and communicate it to HQ as well as suggest plans for local execution. Ensured a merchandising plan is set for stores noting the assortment of each store. Acted as a project manager for the execution, installation and merchandising of new counters in the middle east . Set social media plans and executed local assets in line with the current launches. Reported on sell out progress, new launch studies and post/pre animation reporting . Identified and monitored competitors, researching market conditions. Identified opportunities for business growth and expansion . Had an integral role in conceptualizing, planning and execution of 3x3 podiums and 8x12 podiums . Aligned with the designated PR agency on the yearly PR objectives and providing the support to do so

Doha, Qatar

Marketing . Planning yearly marketing plan and trade animations within a budget based on innovative customer focused ideas. Following up the entire budget of marketing, advertising, purchase activities per year. Animations' Execution follow up and supervision. Post-animation evaluations and ROI analysis. Monitoring market trends, research consumer markets and competitors' activities to identify opportunities and key issues – initiated a monthly newsletter of all different competitors’ activities. Forecasting sellable products, merchandising items, and PLV materials for N+1 campaignsMerchandising. Arranging for the effective distribution of marketing materials, Merchandising (planograms, tools..). Developed a database of the entire market’s merchandising elements Commercial . Had experience in handling Wholesale, sell out reports and expenses' follow up and well as following up on the set budgets . Initiating Analyses per axe/line and evaluating new launches’ figures and feedbacksProject Management. Supervised the installation of several counters. Responsible of maintaining counters in the best qualitative form . Handled the project management of the installation of one of the biggest counters in Qatar: supplier assignment, supervision, time management, communication to all parties involved, and merchandising of the entire counter elements.

Meena St., Old Slata

. Planning, communication, execution, and follow-up for trade shows.. Responsible for planning, conceptualizing, budgeting, implementing, and post-analysis of marketing strategies/activities for major tradeshows. Contributing to and developing marketing plans and strategies. Monitoring Competitors activity. Conducting Market research . Assisting with conducting and following up on yearly budgets

Zalka, Beirut, Lebanon

. Trained in areas such as customer follow ups, contacting potential and current clients, also communicating with customers through e-mails, sms, and our interactive website. Assisted in ensuring quality service and developing market analyses

Saifi Village, Downtown Beirut

. Retaining customers through providing excellent customer service . Driving the team for achieving best sales results. Ordering, stocking,controlling the inventory and managing financial accounts

Doha, Qatar, Msheireb, Kahraba' St.

. Setting appointments. Answering inquiries, greeting clients . Informing and explaining to the Clients and companies the available packages