Samara Halterman Email & Phone Number

California, United States

San Jose, California, Us

Santa Clara, Ca, Us

I was recruited into the enterprise to accelerate partner and alliance ecosystem awareness while uncovering unique pathways to further drive business. PRIMARY OVERSIGHT & LEADERSHIP SURROUNDED:— Driving strategy and execution for Pure of to/with/thru partner campaigns, events, and programs. — Co-leading the Partner and Technical Advisory Councils with partner sales leadership.— Aligning channel and alliance partner marketing strategies with overarching business objectives to deliver best-in-class sales and marketing synergies.HIGHLIGHT OF IMPACT: ► Expanded Global Partner Forum attendance by 15% YoY, creating strong experience for partners and sponsors while promoting brand alliance and product value.► Increased partner confidence 58% through aligned sponsorships for SKO + Accelerate events, achieving 100% jump in sponsorships and 88% gain for internal sales kickoff events. ► Achieved 47% adoption during launch of AMPLIFY social selling toolkit, closing education and enablement gaps through comprehensive social selling program and certification. ► Launched Partner Readiness Roadshow globally, enabling 700+ Partner AE/SEs in 26 cities across 15 countries within 3 months.► Established disciplined structure and cadence for strategic planning and business operations which delivered optimized intelligence and GTM efforts by implementing SmartSheets and syncing QBR with sales and channel leadership. ► Spearheaded expansion of high-performance teams from 16 to 30 with new theaters in APJ and EMEA, promoted and empowered leaders, and multiple company-wide awards. ► Increased MDF (Marketing Development Funds) investment 62% in 18 months, building strategy to showcase value of partner ecosystem (after years of underfunding) which earned CMO and CFO approval.

Irvine, California, Us

Earning multiple promotions, I spearheaded the development of the brand and company position while establishing the organization as a preferred partner with numerous manufacturers, which catalyzed eventual acquisition.PRIMARY OVERSIGHT & LEADERSHIP SURROUNDED:— Overseeing traditional and digital marketing, brand strategy, demand generation, public relations, corporate marketing, partner marketing, multi-channel, and multi-vendor marketing programs. — Partnering with CEO during evolution of the business model and objectives to ensure consistent alignment of sales and marketing strategies. — Implementing leading-edge tech stack that included Marketo, Project Place/Trello, Power BI, and Google Analytics to elevate data-centered decision-making and optimized marketing practices. HIGHLIGHT OF IMPACT: ► Executed essential role in accelerating revenue 3X and successfully penetrating new priority markets, evolving marketing plan to position brand value in competitive landscapes. ► Refined social media strategy and increased brand presence 300%, deploying cutting-edge tactics to capture audiences and bolster engagement. ► Generated 7-figure pipeline with 85% conversion rates through creation of AMB programs, directing development of lead-to-sale workflows with focus on ROI for all marketing campaigns. ► Developed and executed marketing communications and CEO messaging to instill brand into community/industry/market and showcase ethos of CEO as an authentic leader. ► Secured, fostered and extended brand thru partnerships with San Jose Sharks and San Francisco Giants. ► Established partnerships and alliances organization from ground zero to engage broader brand-building opportunities in national/international arenas, spur brand awareness, and support long-term brand vision. ► Executed 85+ events annually while crafting innovative strategies to navigate agency and vendor optimization, contract negotiation, and inclusive event coordination.

Irvine, California, Us

Sets the vision and direction for the marketing organization. Holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business. Collaborate with other members of the leadership team to develop, execute and measure a corporate wide marketing strategy and execute tactically based on the strategy plan. Responsible for establishing and leading a partner strategy, driving revenue, cross functional alignment and execution. Work within Groupware as well as within the partner organization by building credibility and effective communication strategies, evangelizing the Groupware story, strategy, vision and cultivating key executive relationships that result in jointly differentiated solutions and mutual revenue achievement. Leads a team of marketing professionals to create and execute marketing programs to meet strategic objectives.

Irvine, California, Us

• Strategic Leadership planning and moderation• Development and implementation of brand strategy• Creation, planning and execution of corporate marketing plan • Developed the marketing strategy for new and existing solutions and practices• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing and PR.• Channel and sales coverage planning and strategy.• Oversaw implementation of key marketing/project management/analytics platforms Marketo, Project Place, Power BI.• Market Intelligence, positioning, messaging and campaign management• Agency & vendor optimization and management.• Extensive corporate event (conception through execution) including contract negotiation

Irvine, California, Us

Built and developed sophisticated marketing team to support brand strategy, demand generation, public relations, corporate marketing, partner marketing, multi-channel and multi-vendor marketing campaigns, extensive analysis with strong ROI on campaigns and events.Create, plan and fully execute the marketing strategy to achieve overall corporate goals and objectives for all locations nationwide.

Irvine, California, Us

Primary Focus: Vendor Alliance and Sales/Engineering Enablement.

San Jose, California, Us

I drove the full marketing scope, including digital and traditional marketing, social media, trade shows, communications, and brand management.HIGHLIGHT OF IMPACT: ► Heightened sales 20% through exceptional launch and marketing of new product lines/brands. ► Amplified social media followers 150%, building and pioneering strategic social media plans. ► Discovered $200K in cost savings through contract renegotiation. ► Designed, coordinated, executed, and staffed international and national trade shows. ► Researched and developed multiple co-branding opportunities and ambassador programs with companies aligned with mission and target audience.

Extensive market research, lead generation and go-to market plans.

Us

• Promotion management for new and existing specialty boutique accounts• Implemented and managed brand awareness campaigns• Email & print marketing management• Extensive database management

Campbell, Ca, Us

• Responsible for working closely with outside sales, sale manager, vendors, and internal resources to ensure open communications and delivery of solutions to the customer• Gained workable knowledge of servers, storage, networking & software• Creation of online training manual for all departments and business flow• 15% increase in sales within 8 months

Us

• Tradeshows: 8-10 per year – coordinated, executed and staffed • Collaborated on all collateral produced• Email and print promotions• Lead generation and tracking• Extensive market research and coordination of data mining • Extensive budget and program planning • Reporting and strategizing with Directors and VPs• Scheduling and timeline management• Developed, coordinated and executed beta group• Creation of sales toolkit, training materials and sales presentations • Development and maintenance of contracts• Primary point of reference for all sales associates including EVP of Sales• Implementation, creation and execution of reseller plan, website and collateral • Management of various partnerships

Cum Laude

• Liaison between customers and technical/billing departments, final escalation resolution • Identified causes for customer dissatisfaction; investigated cancellation trends• Worked closely with the technical support manager and director of engineering• Worked with corporate legal regarding copyright/trademark infringement and website violations• Created quarterly newsletters and worked actively with marketing director on all promotions