Recruitment Marketing Specialist
Current• Provided expertise in recruitment marketing and employer branding to support the development and implementation of the Council's Employer Value Proposition (EVP), attracting top-tier talent through modern marketing techniques.• Developed and executed targeted recruitment campaigns across social media platforms, with a focus on tracking and analysing campaign performance metrics.• Collaborated with the Recruitment Team to create tailored talent attraction strategies, particularly for hard-to-fill positions, ensuring strong visibility of the Council’s employer brand in the market.• Strengthened the Council’s employer brand through high-impact recruitment marketing initiatives across social media and job boards, successfully attracting top candidates.• Created a wide range of promotional content (including social media posts, adverts, images, videos, posters, flyers, and banners) on Canva, ensuring adherence to Council brand guidelines and maintaining consistent messaging to promote company culture and values.• Managed social media platforms (LinkedIn, Facebook, and TikTok), significantly improving brand visibility, audience engagement, and outreach.• Updated website content, ensuring alignment with branding and recruitment goals.• Created appealing video content and experimented with various graphic mediums to engage potential candidates and customers.