Samara Hernández Email & Phone Number

Zapopan, Jal., Mx

Guadalajara, Jalisco, Mexico

Chapala, Jalisco, Mexico

•Developed the brand architecture of the company, creating separate environments for the B2B brand and the B2C brands, achieving clarity on the strategies for each brand according to their target market.•Analyzed and found new market opportunities for SANE Foods in different industries consolidating the 3rd biggest B2B client for the company (one of the most important hot sauce brands in the US market).• Conducted marketing research and strategic projects to fully understand the target market, design thecommunication strategy, and created the digital marketing campaign for the B2C brand and its launch in Costco US.•Performed a brand strategy analysis that led to a rebranding of the B2B brand pursuing a corporate image.

Zapopan, Jalisco, México

•Negotiated and led the collaboration with more than 50 influencers co creating campaigns for different parts of the funnel earning an average of 1K new followers per week and viral content on Instagram.•Coordinated the weekly BTL strategies in Guadalajara city, achieving to be the city with the lowest CAC.•Created and optimized the budget control of the marketing department.

Zapopan, Jalisco. México

•Led the management of the 3 B2B brands in online and offline channels, creating different campaigns and strategies according to each brand profile and its target market.•Developed brand strategies, including new B2C brands of tequila and mezcal road to market.•Directed the elaboration of new creative assets for different channels and audiences, managing relationships with strategic partners and suppliers.•Supported the creation of different websites to improve SEO performance.

Zapopan, Jalisco. Mexico

The largest franchise bottler of Coca-Cola products and trademark beverages in the world, with participation in other businesses with their proximity, health, and fuel division.- Supervised the marketing activities implemented in all the pharmacies of the west area.- Designed a new layout and planogram strategy, achieving a 10% of growth in sales.- Coordination of benchmarking research.

Zapopan, Jalisco. Mexico

The official professional football club of Guadalajara city.- Collaborated in the creation of a new merchandising store for football club fans. - Elaborated on the communication campaign a the financial planning of the new store.

Zapopan, Jalisco. México

American multinational consumer goods corporation. Including brands like Gillette, Pantene, Head & Shoulders, Tide, and Olay.- Participated in Customer Business Development specializing in one of the most important wholesalers in the western area.- Supported the implementation of promotional plans and growing sales planning.

Master In International Management, Business Administration And Management, General

Bachelor'S Degree, Marketing

Bachelor'S Degree, Marketing

Intercambio escolar durante mi carrera profesional con la Universidad de Cádiz en España