I started my Master's Degree in International Management at TSM in France in 2022. With this master's degree, I am acquiring skills that I will be able to apply in my professional career like cross-cultural management, digital marketing, and negotiation.During my most recent experience at Calii, I helped the company define the strategic plans of its different communication channels with its clients such as BTL, OOH, Influencer Marketing, and Digital.Before Calii, I was at Grupo PSA as Brand Executive in the development of brands for spirits and sweeteners for almost two and a half years, I was the Marketing Supervisor for Mexico's West Area at YZA Pharmacies (FEMSA's health division), and the Retail Strategy Advisor at Chivas Football Club, where I helped develop a new strategy for the merchandising store for the club and their fans. I am a graduate of Monterrey Institute of Technology and Higher Education, where I majored in Marketing and obtained a certification in Retail. I currently live in Jalisco with my dogs and family. When I’m not keeping busy determining the future of brands, you can find me at the gym.
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Marketing ManagerRadian GenerationZapopan, Jal., Mx
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Marketing Coordinator IiRadian Generation Mar 2024 - PresentGuadalajara, Jalisco, Mexico
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Marketing Manager Jr.Sane Foods May 2023 - Apr 2024Chapala, Jalisco, Mexico•Developed the brand architecture of the company, creating separate environments for the B2B brand and the B2C brands, achieving clarity on the strategies for each brand according to their target market.•Analyzed and found new market opportunities for SANE Foods in different industries consolidating the 3rd biggest B2B client for the company (one of the most important hot sauce brands in the US market).• Conducted marketing research and strategic projects to fully understand the target market, design thecommunication strategy, and created the digital marketing campaign for the B2C brand and its launch in Costco US.•Performed a brand strategy analysis that led to a rebranding of the B2B brand pursuing a corporate image. -
Marketing LeadCalii Apr 2022 - Sep 2022Zapopan, Jalisco, México•Negotiated and led the collaboration with more than 50 influencers co creating campaigns for different parts of the funnel earning an average of 1K new followers per week and viral content on Instagram.•Coordinated the weekly BTL strategies in Guadalajara city, achieving to be the city with the lowest CAC.•Created and optimized the budget control of the marketing department. -
Brand ExecutiveGrupo Psa Dec 2019 - Apr 2022Zapopan, Jalisco. México•Led the management of the 3 B2B brands in online and offline channels, creating different campaigns and strategies according to each brand profile and its target market.•Developed brand strategies, including new B2C brands of tequila and mezcal road to market.•Directed the elaboration of new creative assets for different channels and audiences, managing relationships with strategic partners and suppliers.•Supported the creation of different websites to improve SEO performance. -
Marketing SupervisorFemsa May 2019 - Dec 2019Zapopan, Jalisco. MexicoThe largest franchise bottler of Coca-Cola products and trademark beverages in the world, with participation in other businesses with their proximity, health, and fuel division.- Supervised the marketing activities implemented in all the pharmacies of the west area.- Designed a new layout and planogram strategy, achieving a 10% of growth in sales.- Coordination of benchmarking research. -
Retail Strategy AdvisorChivas Football Club Jan 2017 - May 2017Zapopan, Jalisco. MexicoThe official professional football club of Guadalajara city.- Collaborated in the creation of a new merchandising store for football club fans. - Elaborated on the communication campaign a the financial planning of the new store. -
Sales InternProcter & Gamble Apr 2015 - Apr 2016Zapopan, Jalisco. MéxicoAmerican multinational consumer goods corporation. Including brands like Gillette, Pantene, Head & Shoulders, Tide, and Olay.- Participated in Customer Business Development specializing in one of the most important wholesalers in the western area.- Supported the implementation of promotional plans and growing sales planning.
Samara Hernández Education Details
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Business Administration And Management, General -
Marketing -
Marketing
Frequently Asked Questions about Samara Hernández
What company does Samara Hernández work for?
Samara Hernández works for Radian Generation
What is Samara Hernández's role at the current company?
Samara Hernández's current role is Marketing Manager.
What schools did Samara Hernández attend?
Samara Hernández attended Toulouse School Of Management, Tecnológico De Monterrey, Universidad De Cádiz.
Who are Samara Hernández's colleagues?
Samara Hernández's colleagues are Vrunda Empey, Chandan Charan Dudum, Nick Daily, Carlos Patricio Gómez, Sofía Santamaría Lemus, Madhan Raj, Vrushali Patil.
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Samara Hernández
Head Of Customer Success & Comercial • Starup • Fintech • B2B / B2C• 20 Años De Experiencia En Ventas, Servicio Y Atencion Al Cliente • EntrepreneurMexico City, Mexico -
Samara Hernández
Hrbp Regional | Atracción De Talento | Do | Relaciones LaboralesMexico City, Mexico1gmail.com
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