Samara Lemon Email & Phone Number

Raleigh, Nc, Us

In addition to leading all Marketing efforts and a dynamic Marketing team, I have expanded my role to lead Customer Experience, including Customer Success and Professional Services. Since beginning in this new role, I have shifted Customer Success to focus on retention, driving improvements in customers' businesses through enhanced product adoption, and upselling and cross-selling existing customers. I have enabled Professional Services to become a profit center, increase opportunity to sell services, and measure success of services delivered through improvements in customers' businesses and product adoption. In this role, I am responsible for:- Directing and integrating marketing, customer success, and professional services efforts to enhance the overall customer journey.- Leading a diverse team of marketers, customer success managers, and implementation experts.- Developing and implementing strategies to efficiently acquire customers at scale, increase retention, ensure customer satisfaction, maximize customer LTV, and deliver professional services.

As VP of Marketing with 15 years of experience in the SaaS B2B industry and currently eCommerce, I am passionate about driving growth and innovation. My expertise spans across all facets of marketing, from strategic planning, brand marketing, and product led growth to performance marketing, acquisition, and content planning. I excel in leading cross-functional teams, developing data-driven strategies, driving growth and demand to achieve overall company objectives.Responsibilities in this role include:- Develop marketing strategy, ensuring alignment with business goals and product roadmap.- Lead a dynamic team of marketers responsible for acquisition, product marketing, customer marketing, content, brand, SEO, and marketing ops.- Collaborate with sales, product, and customer success teams to optimize the customer journey.- Manage industry and competitor trends to inform product roadmap and remain innovative.- Drive continuous improvement through data-driven insights and market analysis.- Oversee all brand initiatives, including brand and website relaunch.

Responsible for digital acquisition efforts to drive the development and growth of new and existing channels. Manage lead generation process and prescribe changes to targeting, messaging, campaign execution and lead development tactics.- Manage, analyze, optimize and scale campaigns to increase user acquisition and drive revenue- Manage advertising budget to RoAS target- Develop marketing strategy, balancing immediate revenue generation and building SamCart's long-term value- Work cross-functionally with Sales, Client Success, and Product to ensure Marketing's needs are met

Responsible for overall go-to-market strategy within the global commercial team, including demand generation, channel partner marketing, go-to-market strategies, product launch success and brand activation within the healthcare market. People management responsibilities within Commercial Excellence Team.• Led go-to-market initiatives and launch excellence for all product launches• Managed channel and partner marketing with key customers and distributors Partner to develop joint marketing initiatives and drive profitable growth with strategic accounts• Responsible for launch of first Marketing Automation platform within organization and training marketing and sales teams to deliver campaigns• Drove demand generation in B2B and D2C Healthcare segments to deliver profitable leads to Sales team• Managed referral efforts, go-to-market strategy and content development in Managed Care market, newest growth segment of business

Raleigh, Nc

Responsible for overall go-to-market strategy within the commercial team, including demand generation, channel partner marketing, brand activation, and creation of sales communications to ensure marketing programs and product launches are successfully implemented within the healthcare market. People management responsibilities of Sales Operations Coordinator and internal design team. • Led marketing initiative for Domtar’s largest product launch to new market segment, resulting in surpassing forecasted budget in first year of launch• Partnered with key customers to develop joint marketing initiatives and drive profitable growth with strategic accounts, resulting in 5% sales increase for largest distributors year-over-year• Launched company’s first demand generation campaigns in healthcare market to three customer groups• Tracked leading and lagging ROI indicators for customer marketing and demand generation programs • Successfully implemented Workfront project management tool to streamline marketing services• Enabled full sales team adoption of Salesforce.com, including launch of opportunity pipeline, campaigns to track leads, and dashboards for Executive Management to complete demand planning

Cary, Nc

Critical role within the overall marketing team, helping to both distill benefits and differentiators into vertical-specific messaging, as well as keep the marketing and sales teams aware of trends and topics within the industry to more effectively position company solutions. Responsible for demand generation, product marketing, go-to-market strategy, and vertical-specific messaging in education vertical. Expert on education operations trends to effectively position company solutions.• Sourced and conducted thought leadership programs and demand generation activity to fill sales lead funnels and shorten sales cycles for education vertical• Increased leads year-over-year by over 20% • Managed marketing budget of $1,000,000 for education vertical• Led 3 successful product launches by developing and executing the go-to-market strategy, including content creation, demand generation campaigns, PR plans and sales training• Introduced Education Operations Health Index to market as most credible source on education operations data• Influenced 50 sales representatives to effectively communicate company value proposition through training sessions and regular internal communications

Cary, Nc

• Developed, executed and tracked marketing campaigns to deliver inbound lead and demand generation goals• Increased inbound leads through omni-channel campaigns, including monthly webinars, on-site events, regional seminars, email campaigns, web and blog content • Created personas to better target ideal buyers and developed audience segmentation

Cary, Nc

Created all marketing communications and copy for the marketing and sales division through supporting lead generation initiatives, assisting with campaign execution, segmenting audiences, delivering communications, and creating content for website, tradeshows, and sales enablement.Planned events, including tradeshow strategies, regional events and seminars and our annual user conference of over 1,000 users. Marketed and promoted events to attendees to ensure high lead generation from events.

• Executed marketing strategies for the company in financial institution and accounting markets• Increased third party referrals by managing successful relationships with associations• Managed web leads to increase web and inbound traffic, and measured metrics to optimize website content and lead generation tactics• Priced new products through in-depth market research and planned launch to ensure success of new products released into the marketplace

Raleigh-Durham, North Carolina Area

• Provided media outlets data insight for their stories using analysis of Sageworks’ financial data, focused on the private sector of the economy• Performed interviews with top media outlets, including CNN Money and other local media outlets• Quoted in over 10 media stories using Sageworks' financial data

Began implementation of new Biodiesel Production Survey and assisted writing Functional Requirements Document for survey. Commenced write-up for Office of Management and Budget (OMB) for approval of biodiesel survey. Followed up with Biodiesel Survey respondents.

- Executed marketing and promotions for Baysox marketing department.- Designed and implemented promotions during games, including designing themes for games and then contacting companies for sponsorships to execute the theme successfully.- Organized and ran promotions that allowed for interacting with fans as well as advertising for the sponsoring companies. - Worked at the stadium during the games, and at community events, to advertise and promote the Baysox brand.