I have been an active observer, learner, participant & practitioner in the new generation of Internet. As a marketer, believer and evangelist, I have been constantly exploring new routes, new platforms to engage and interact with Internet consumers. Particularly the vast, amorphous, multi-dimensional, participatory virtual ecosystem we call social media. The interplay of dialogues, perspectives and opinions that are bolstering the world of user-generated content and social intelligence has a crucial role to play in influencing brand-consumer relations. How to become a part of this consumer-controlled media, how to converse with such a large and diversified audience, how to fundamentally rethink our marketing approach and communication strategy are subjects that interest and challenge me. The learning continues…Specialties: Strategy & Planningo Marketing & Advertisingo Social Media o Marketing CommunicationBrand Monitoring & Online Reputation ManagementEmerging media such as blogs, podcasts & webinarsBuzz Marketing & WOM Behavior