Samarth Mathur Email & Phone Number

Pune, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

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Pune, Maharashtra, India

- Advise on the effective channel strategy, digital tactics, and a mix of content formats for global marketing activities and campaigns, based on objectives and target audience. - Collaborate with Capgemini’s senior executives and leaders with respect to channel strategies and campaigns.- Spearhead discussions with marketing communication teams and external agencies.- Engage with business leaders to understand their talent branding and communication needs.- Plan, lead and execute the projects required to boost our brand presence.- Identify vendors and partners for talent brand activation and amplification.- Stay abreast of best practices in employer branding and communications.- Set up brand guidelines to be followed for communication, social media etc.- Serve as a liaison between talent and social media to ensure recruiting campaigns are handled efficiently.- Audit and standardize company messaging for all Talent platforms to ensure a consistent voice, personality and look and feel for the brand across all social media channels.-

Pune Area, India

Business Conglomerate | 5+ Businesses | Spread Across 7 StatesGiven an opportunity to setup the digital and PR team for Malpani Group from scratch.Job Role in short involved online and offline promotions for their Real-Estate, FMCG, Education and Hospitality business.It further included:-- Managing a team of 10+ members ranging from strategists, designers, editors, photographers-- Coming up with quarterly digital targets, budgets and strategies.-- Monthly & quarterly performance reports-- Overseeing all media promotions - Facebook, GDN, Youtube-- Leading all affiliate marketing activitiesAccounts I worked on include:Malpani GroupMalpani EstateYoho FoodsMagic Mountain Amusement ParkWetNJoy Water ParkDhruv Global SchoolArihant Education

Pune Area, India

Marketing Agency | Previously Xebec E Media | Now rebranded as DViO DigitalWorking with different brands on content creation, marketing strategies, and social media execution.Includes: -- Copywriting for social media and digital platforms - websites, Facebook, Instagram, Twitter, YouTube, LinkedIn, newsletters, emailers, landing pages.-- Client servicing: Being the connect between the brand and agency, with an aim to make sure all the client deliverable are delivered on time without errors. -- ORM-- Coming up with monthly marketing strategies-- Monthly & quarterly performance reports-- Script writing-- Video conceptualisation -- Digital innovations -- Media promotions - Facebook, GDN-- SEO based writing-- Micro & macro level brand & content strategiesAccounts I work on: Gaana.comTCNS Pvt Ltd (WforWoman, Aurelia, WishfulByW)Phoenix MarketcityNational School Cricket League

Pune Area, India

•Responsible for assisting the department with its initiatives toinstill Red Bull in students day to day life. Also involved in :•Creating structured processes to increase popularity of thebrand among students.Developing and maintaining approach schemes.•Development & implementation of new marketing strategies.•Execution of Ideas under specific constraints.

Bachelor Of Technology (B.Tech.), Computer Science

Diploma In Business Management, Business Management, 7.5/10