Sam Cabral Email & Phone Number

Ontario, Canada

Toronto, Ontario, Canada

Philippines

• Person-in-charge for client to agency communications from campaign set-up, campaign directions, day-to-day updates, reporting on campaign performance and end-to-end servicing to maintain strong client and agency relationship• Oversees the operational function of the account and campaign management activities which includes but is not limited to campaign set-up, implementation, hygiene check, optimization, and reporting• Streamlined internal processes with the use of different tracking dashboards, proper coordination, and clear distribution of work to reinforce smooth operations• Led weekly occurring client presentations in which relates to campaign performance reporting, updates, and overall account hygiene to make sure that everything is in place and properly managed to avoid any threat that can potentially lead to under-performance of campaigns • Generated reports from different self-serve platforms such as Facebook Ads, Google Ads Manager, Twitter and TikTok and translating these numbers into a data driven PowerPoint presentation for a comprehensive perusal of campaign performance by clients• Helps the strategy team build plans based on best practice and strong research from historical data to accurately answer client objective on the brief presented• Led the shift in eCommerce of the business with the launch of the Huawei Store in September 2020 that helped the brand grow its revenue through online sales

Manila, National Capital Region, Philippines

• In-charge to manage and implement always-on, tactical and YOY regular product campaign launches for the account and make sure it is set-up for success and aligned to how it is planned• Subject-matter expert for self-serve platforms and aide to planning team for technicalities and buying strategies• Led weekly client occurring meeting with regards to campaign performance and account hygiene to avoid threats that can potentially lead to under-performance of campaigns

Philippines

• Oversees operations for overall campaign management activities which includes but is not limited to campaign set-up, implementation, optimization and reporting.• Campaign Manager Lead for regional AOR accounts that includes: Mastercard, Abbott, Diageo, Carousell, Philips and Mastercard. and serves as the SPOC for all market alignment, best practice sharing and is directly involved in brand planning• Drove efficiency delivering operational excellence through best-in-class implementation and improved processes resulting to overachieving targets, innovations/test and learn, case study development and shorter turnaround time delivering efficient and effective campaigns• Win in Diageo (Ice Awards) - agility and efficiency resulting to an effective campaign performance aligned with the brand objective• Abbott Acceleration - Best in class in Search, integrated approach and seamless implementation across channels• Lead for performance campaigns such as CPAS and overall implementation which also includes optimizing andapplying best practices to achieve high in ROI campaign

Philippines

• End to end client management by trafficking digital advertisements for the on-shore team and producing advanced creatives through the use of a media tool.• Creative QA for the campaigns that is going live on digital platforms and making sure impressions and clickthrough’s are properly working.• Digital trafficking of campaigns for: Disney US, HP, KB Home, Jack in the Box and Western Union US)

Post Graduate, Marketing Management - Digital Media

Bachelor Of Arts Major In Advertising, Advertising