Wearegrip delivers industry-leading motorsports marketing, social media and eCommerce services to professional racing drivers at the highest levels of motorsport. In my role at wearegrip, I am responsible for managing the social media activities of Formula 1 race winner Lando Norris' LN4 brand. This work aims to connect him with his fans as closely as possible, and champion LN4 far beyond the confines of the race track. From merchandising to behind the scenes content, we’ve got his ever-growing fanbase covered.

Life is all about passions, and for me, MSportBanter serves as a vehicle to share one of mine with the world: motorsport. MSportBanter is an online community I created as a way to discuss all things racing, in particular Formula 1, in my own unique way with an audience of like-minded fans across the world. My objective is to convey the latest happenings in the motorsport world with an informative yet humorous spin to it like no other. What initially started as a hobby for me has, over time, turned into a thriving community of approximately 100,000 people across all social channels consuming original content within our community. With content involving graphic design and videography produced daily and an eCommerce store, the community continues to go from strength to strength as time goes on. Over the last decade, we have had the pleasure of working with a repertoire of world-famous brands and public figures including the likes of Formula E, Rolex, and the 2016 Formula 1 World Champion, Nico Rosberg.

The way fans consume sports is ever-changing, and one of the ways that it has done so is in how they connect with their favourite teams and athletes. From a digital marketing perspective, a major player in this new era of connection is social media.As a Social Media Coordinator, my role was to create and implement social campaigns which connect these athletes and teams with their fans whilst drawing in new ones. My role is to plan, prepare & advise on best content practices going forward to ensure fanbase growth. In working for Social Steering, I served a range of clients across various disciplines of motorsport, including former Formula 1 driver Antonio Giovinazzi, WEC star Antonio Fuoco and rising F1 Academy stars Amna & Hamda Al-Qubaisi. In addition to managing these motorsports stars, I also managed the social media of brands within the luxury automobile industry, including Kidston Motor Cars.

At Integral Diagnostics, a Top 300 ASX-listed company & one of Australia and New Zealand’s leading medical imaging providers, I was seconded out to South Coast Radiology, the company’s leading brand and one of Queensland’s most trusted healthcare providers. In this role, I have been tasked with managing the brand's marketing activities and enhancing the image of the brand, whilst establishing and implementing industry-leading marketing practices and strategies to propel the brand into the contemporary healthcare landscape.In addition to my day-to-day duties with South Coast Radiology, I also served in an advisory capacity to the broader IDX Group across Australia and New Zealand in digital marketing matters.

How do you propel a brand into the contemporary healthcare landscape? This is the exact question I sought to answer for South Coast Radiology, a radiology provider with almost 60 years of experience on the Gold Coast and an industry-leading reputation. Having joined in a transitional phase for the company, I aimed to refine the brand’s marketing practices and implement new strategies congruent with developing the business into the Gold Coast's leading radiology provider fit for the age of information.My role was to manage all marketing affairs at SCR in addition to those of their regional affiliates - Mackay Radiology and Darling Downs Radiology. This responsibility saw me cover a broad range of marketing activities and strategies across a range of disciplines, including digital marketing, paid advertising, B2B & B2C communications & event management. I also served in an acting Business Development Manager role for a portion of my time at SCR, helping our broader Medical Liaison team work with doctors across the region to get positive results.

Many great companies with even greater ideas struggle to convey their bright ideas. This is where Surf Pacific steps in. Surf Pacific's team of entrepreneurial minds don't just listen, Surf actively turns those ideas into a reality. Surf Pacific is a digital marketing agency that works with a suite of clients across Australia, Singapore, the US, the UK & UAE in the financial, banking, medical, legal & construction industries. In my time at Surf Pacific, I oversaw every aspect of the creation, implementation, management and analysis of all digital marketing activities. Through industry-leading applications of SEO, social media, paid media, email marketing and outreach strategies designed to generate leads, my team and I work in unison for our clients to create and deliver individualised and meaningful digital marketing campaigns that influence change within key stakeholders.

In this role, my primary focus was on enhancing the company's social media and digital marketing operations of the agency's portfolio of 45 small to medium-sized shopping centres. In addition to this, I also regularly assisted in planning, implementing and analysing Universal Marketing's broader marketing campaigns. • Responsible for the social media content of various businesses whilst acting as a liaison point for clients and other key stakeholders. • Daily use of various social media platforms and Microsoft Office programs in a business context. • Use of content management software such as Wordpress & Sendible as well as advertising systems in social media platforms themselves. • Analysing and interpreting social media analytics, and producing reports for clients.

During my University studies, I assisted First Print Digital in boosting business and expanding its clientele on a consultant basis. In this role, my day-to-day responsibilities entailed ensuring the brand had suitable marketing exposure, whilst expanding upon the business's digital presence prior to its sale to Minuteman Press in 2019.

Upon completion of my GC2018 Internship, I was offered the opportunity to become a Workforce Shared Services Assistant for Games time. In this role, I worked closely with the volunteer program at the Gold Coast 2018 Commonwealth Games. On a day-to-day basis, I worked within the Contact Centre to assist with queries regarding the Commonwealth Games, whilst also fulfilling other duties such as supervising Workforce check-in at competition venues during the Gold Coast 2018 Commonwealth Games in April 2018. • Worked with the Volunteer and General Contact Centre teams. • Supervision of Workforce Check-in teams during the Games.

During my Bachelor of Business & Commerce at Griffith University, I applied for and was duly accepted into the Gold Coast 2018 Commonwealth Games Griffith University intern program - an intensive internship in which I worked full-time for GOLDOC for three months. This opportunity served as a brilliant chance to acquire practical business experience, which has served me well in the years since concluding this internship. Additionally, I also whilst being involved in the biggest event that my home city, the Gold Coast, has ever seen. It has given me an invaluable, once-in-a-lifetime experience that I will never forget, and practical experience that I will be able to use in future to go with it. In this role, I assisted the Sponsorship Sales team for the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC), whilst also working closely with the Sponsor Servicing and Corporate Hospitality Program teams with the following: - Prospecting of potential sponsors and sponsorship opportunities. - Drafting and preparing presentations to prospective sponsors. - The signing of ten sponsors to the GC2018 Sponsor Family.- Event organisation, preparation and implementation.- Interviewing prospective job candidates.