Samantha Davy Email & Phone Number

Edmonton, Alberta, Canada

Edmonton, Canada Area

- Directly reported to the Marketing Manager and Director, taking a lead role in developing and implementing a comprehensive marketing strategy for a designated portfolio of insurance products to boost visibility and drive sales.- Craft, edit, and deliver persona-based messaging and collateral targeting customers across all stages of the insurance lifecycle, fostering engagement and support.- Innovate lead generation strategies to incubate, qualify, and convert leads, propose impactful marketing campaign ideas, and conduct thorough analysis across programs and segments, providing actionable recommendations for enhancement. - Continuously optimize existing campaigns and collaborate with cross-functional marketing departments and web-related groups to deliver effective solutions.- Maintained current awareness of rules and regulations governing the Alberta and Canadian insurance industry. Applied acquired knowledge and strategic thinking in the development and execution of marketing campaigns to ensure compliance and alignment with industry standards.

Edmonton, Canada Area

- Conducted technical audits, competitive analysis, and keyword research, utilizing tools such as Moz, SEMrush, and Google Analytics/Tag Manager for effective online strategies.- Led Facebook Business Manager and Ad Accounts, overseeing the execution of organic social media strategies across multiple platforms.- Managed Google Ads campaigns, including YouTube advertising, search ads, and display.- Spearheaded programmatic advertising on a native content platform for key clients.- Developed and executed review collection strategies integrated with Salesforce CRM.- Crafted comprehensive marketing strategies with targeted segmentation.- Analyzed digital data, key performance indicators, and results to produce insightful monthly reports.- Executed advertising audits and provided graphical results for cross-departmental analysis.

Sherwood Park

- Managed a portfolio of 15+ diverse clients located across Canada.- Developed strategies and digital marketing plans and executed them by ensuring resources and budgets were aligned.- Conducted monthly calls and personal meetings with each client and provided analytical documentation and recommendations.- Created custom Google Analytics dashboards and used the data to provide insights for marketing strategies. - Directed internal monthly reviews of clients’ search engine optimization (SEO), online advertising and social media strategies. - Wrote and organized search ads for Google AdWords accounts. Managed, edited, and updated the content of client websites on the WordPress platform.- Worked with clients to generate fresh ideas for blogs, content, and online advertising opportunities based on their needs and budgets. - Used Facebook Business Manager to manage ad accounts and pages for client accounts. Involved in 5 website developments that ranged from 10k -50k.

Edmonton, Canada Area

- Collaborated with an external marketing company to facilitate a comprehensive company rebrand.- Developed and oversaw all written and key concepts for both print and online media.- Researched and monitored contract jobs and bidding opportunities within the Canadian industrial supply industry.- Utilized pivot tables to analyze contracts exceeding $50 million for major projects.- Led art concept direction with graphic designers and photographers to ensure adherence to brand standards.- Established a timeline and due date tracking system using Excel for flyers and print media.- Coordinated, sourced, and distributed branded merchandise for promotional and advertising purposes.

Edmonton, Canada Area

Vernon, Bc

Vernon,Bc, Canada

Burnham Market, Norfolk, England

Bachelor Of Business Administration, Marketing

High School Diploma

Activities and Societies: Economics Club