Sameed Shafi Email & Phone Number

Karāchi, Sindh, Pakistan

• Led performance marketing efforts to generate sales & app installs and spearheaded the product roadmap, resulting in a 2.5x increase in app user base over tenure; generating app installs as low as Rs. 7/install.
• Monitored app usage metrics and leveraged CRO techniques & A/B testing for ads, landing pages, in-app screens and across all touchpoints to decrease cost per acquisition and improve retention.
• Conducted user research and gathered feedback to identify pain points and opportunities to improve the app experience through new features and optimizations.
• Evaluated digital campaigns with regularized reports tagged with user behaviors within the app to identify improvement opportunities.
• Worked with design, engineering, and alliance teams to introduce high-impact features, enhancing user engagement and app revenue.
• Built, trained, and led a high-performing team of UI designers, animators, and marketing specialists, delivering top-tier creative output.

• Developed 50+ e-commerce and portfolio websites, optimizing for high conversions across global markets.
• Delivered end-to-end social media management for brands like Kurta Corner and Color's Menswear, from photography and web development to sales generation.
• Produced an 360-degree VR video for Shell Oil using an innovative custom solution with 6 GoPros.

• Launched and scaled a full-service digital marketing agency, securing 10+ high profile clients, including VC-funded startups like Trukkr and Purefayce.
• Directed a team of 6 experts, overseeing all aspects of digital marketing, including branding, web design, social media strategy, content creation, and performance marketing.
• Executed all digital ads, driving significant client sales through targeted campaigns on Meta, Google, and SEO.

• Generated high-traffic original content for multiple tech blogs, leveraging in-depth SEO research to boost traffic and engagement.
• Led a team of writers, focusing on SEO-driven content while training recruits in advanced research techniques.

• Led and mentored a team of 5 writers, driving content creation strategies based on traffic analysis.
• Achieved top traffic generator status for four consecutive months by producing orginal technology tutorials.

• Delivered a range of projects, including corporate videos, photography, presentations, web series, event montages, and design work, on retainer for clients such as Shell, Coke, CBL, Lux, Telenor, and others.
• Oversaw a creative team from planning and pre-production to post-production, ensuring that all client visions were executed with precision, creativity, and attention to detail.