Sameer Shukla Email and Phone Number
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A Market Researcher with 25+ years' experience of making cohesive teams; managing P&L to profitable and consistent growth.- Planned and set up a +250 associate GCC to transition and optimise Customer Success tasks from 23 global markets- Worked extensively with FMCG & Consumer Durables manufacturers & retailers helping them gain market share, find growth opportunity through innovation, strengthening distribution/ expansion, and portfolio optimization. - Conducted multiple roadshows around investment horizon with Financial Institutions at UK, UAE, Singapore and Hongkong.- Worked with UN organisations, International NGOs, and Government bodies assisting policy formulation with disaggregated insights.
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Vp And Head Of The Global Customer Service CentreNielseniqPune, Mh, In -
Vp & Head Of The Global Customer Service CentreNielseniq Nov 2021 - PresentPune, Maharashtra, IndiaSet up GCC to transition Customer Success processes from 23 countries (11 in Asia including China, and 12 West European markets) supporting over USD 300 mn revenue.- Recruited & onboarded +300 associates to build an engaged team that helped manage attrition in single digit. - Knowledge transfer and process harmonization for each market was completed ahead of 5-month transition plan.- Five key processes (each having 20-30 sub processes) were standardized/ optimized using BPI initiatives; language barriers were mitigated through tech innovations and glossaries.- The GCC team interacted with customers/ clients in the markets, through MSD platform, covering time zones.- Cultural sensitivities were handled with effective change management. This helped synergise activities between NielsenIQ teams (local markets and the Centre) and the clients in different markets.- Transparent P-BI based dashboards were created to monitor volume, quality and speed at granular level, along with RAG flags – RCA done for each defect with corrective action to manage internal and external stakeholders. - The Centre consistently exceeded on stipulated quality parameters by clocking +99% on ‘first time right’ and ‘on time delivery’ KPIs, month on month, and exceeded financial leverage targets YoY.- The Centre teamed up in successful deployment of new customer interface platform – Discover, in 2023-24.
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Commercial & Customer Success Leadership PositionsNielseniq Aug 2010 - Oct 2021IndiaTook up various leadership positions at Nielsen in Delhi and Mumbai, some of the key ones being:- Managed Customer Success team (~175 associates) that provided Customer Service along with Insights and Consulting to FMCG customers in India. The team supported 8% revenue growth in 2021 (vPY) to ~USD 35mn business, with ~10% lower cost of servicing (YoY), and Client NPS (net promoter score) improved by 32 points.- Led Media and Retail business entities; leading to a revenue growth of ~USD 4mn in 2019-20 (+20% vPY).- Ran Nielsen’s flagship Retail Measurement (RMS) Business where we had a record topline growth of 16% of the USD 40mn business in 2018, with EBIDTA expansion of 5pp.- Launched Quarterly FMCG Industry bulletin (status and projection) that was widely captured by national media (electronic & print) and the customer community.- Managed strategic partnership with a Premium Clients (Nestle, PepsiCo, GSK and Dabur) providing 360-degree solution of all market research needs – Nielsen contracted revenue grew 20-30% and was awarded best CBP in 2012.
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Head Of Retail Measurement (Rms) - South AsiaNielsen Jan 2017 - Jan 2019MumbaiManaged Nielsen’s flagship RMS division in South Asia and was part of South Asia Leadership Team of Nielsen. Leveraged RWRP principle with standardised processes, which resulted in increase in EBIDTA by >5pp (2019 over 2017)Led a pricing initiative – change in internal mindset, and then working on customized plan for each client. Launched Quarterly Industry Bulletin widely captured by electronic & print media; NIQ client community eagerly awaited it. This boosted Nielsen’s equity, and along with the pricing initiative, RMS topline grew by 16% in 2017-18 vPY, almost double of the past 10-year CAGR for the BU. -
Head Of Nielsen Jv With Gfk (Gfk-Nielsen India Pvt. Ltd.)Gfk-Nielsen India Private Limited Dec 2007 - Aug 2010New Delhi Area, IndiaManaged "GfK-Nielsen" JV that tracked consumer off take of Consumer Electronics, Home Appliances, Mobile Handsets and Home & Enterprise IT products using Retail Audit methodology. Partnered with Consumer Durable manufacturers and retailers and worked closely on Marketing and Sales initiatives and around innovation funnels. Oversaw Corporate structure transition of GfK upgrading to pick majority stake in the JV in 2009. Migrates data processing platform from Nielsen Retail Factory to GfK’s Startrek, without a single month of disruption to customer deliverables.The JV achieved a topline growth of +30% CAGR on count of Handset audit expansion, IT categories launch, and pricing initiatives.
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Country Resident Director - Nielsen NepalNielsen Nov 2004 - Nov 2007KathmanduManaged Nielsen business in Nepal as a Resident Director. Led teams working in domains of Social & Enterprise Research, Consumer Insights, Media Measurement, and Retail Measurement of FMCG, Liquor, Cigarettes, and Soft Drink categories. The business in red (2003-04) got turned around to yield a +300% dividend in 2006-07.
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Executive ---> Group Head, Social Research Div. Of Nielsen/ Org Marg, IndiaNielsen, Org Marg Jun 1998 - Oct 2004The budding years helped build expertise in micro-level social research insights built on primary data collected from grass-root level in the sectors of Public Health, Rural Development & Livelihood, Agri & Forestry, Education, and Water & Sanitation. Executed 8-10 social research projects every year, including few large-scale (multi-crore) projects. Worked on policy & strategy formulation for UN Organizations (viz. UNDP, UNICEF, ILO, World Bank) International NGOs, and Central/ Provincial Government Bodies.
Sameer Shukla Skills
Sameer Shukla Education Details
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Excellent -
IifmSilver Medalist -
Marketing Research -
Lucknow University, LucknowStatistics & Anthropology
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Netarhat VidyalayaTop Ranker In State Board (10Th)
Frequently Asked Questions about Sameer Shukla
What company does Sameer Shukla work for?
Sameer Shukla works for Nielseniq
What is Sameer Shukla's role at the current company?
Sameer Shukla's current role is VP and Head of the Global Customer Service Centre.
What is Sameer Shukla's email address?
Sameer Shukla's email address is sh****@****ail.com
What schools did Sameer Shukla attend?
Sameer Shukla attended The University Of Texas At Austin, Iifm, The University Of Georgia, Lucknow University, Lucknow, Netarhat Vidyalaya.
What skills is Sameer Shukla known for?
Sameer Shukla has skills like Business Management, Client Relationship Management, Market Research And Insights, Retail Measurement Services, Social Research, Customer Insight, Market Research, Analytics, Marketing Research, Consumer Behaviour, Consumer Insights, Fmcg.
Who are Sameer Shukla's colleagues?
Sameer Shukla's colleagues are Cristina Muniz, Muhamad Irsyad, Tyler Stoesz, Barbora Mohamed Hassan, Lucie Zajícová, Kalpesh Mali, Mary Kamau.
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Sameer Shukla
Product @ Orane Consulting || Iim Udaipur Mba'24 || Ex-Ltimindtree || Uiet Kanpur '19Kanpur -
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