Sameer Shukla Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

Set up GCC to transition Customer Success processes from 23 countries (11 in Asia including China, and 12 West European markets) supporting over USD 300 mn revenue.- Recruited & onboarded +300 associates to build an engaged team that helped manage attrition in single digit. - Knowledge transfer and process harmonization for each market was completed ahead of 5-month transition plan.- Five key processes (each having 20-30 sub processes) were standardized/ optimized using BPI initiatives; language barriers were mitigated through tech innovations and glossaries.- The GCC team interacted with customers/ clients in the markets, through MSD platform, covering time zones.- Cultural sensitivities were handled with effective change management. This helped synergise activities between NielsenIQ teams (local markets and the Centre) and the clients in different markets.- Transparent P-BI based dashboards were created to monitor volume, quality and speed at granular level, along with RAG flags – RCA done for each defect with corrective action to manage internal and external stakeholders. - The Centre consistently exceeded on stipulated quality parameters by clocking +99% on ‘first time right’ and ‘on time delivery’ KPIs, month on month, and exceeded financial leverage targets YoY.- The Centre teamed up in successful deployment of new customer interface platform – Discover, in 2023-24.

India

Took up various leadership positions at Nielsen in Delhi and Mumbai, some of the key ones being:- Managed Customer Success team (~175 associates) that provided Customer Service along with Insights and Consulting to FMCG customers in India. The team supported 8% revenue growth in 2021 (vPY) to ~USD 35mn business, with ~10% lower cost of servicing (YoY), and Client NPS (net promoter score) improved by 32 points.- Led Media and Retail business entities; leading to a revenue growth of ~USD 4mn in 2019-20 (+20% vPY).- Ran Nielsen’s flagship Retail Measurement (RMS) Business where we had a record topline growth of 16% of the USD 40mn business in 2018, with EBIDTA expansion of 5pp.- Launched Quarterly FMCG Industry bulletin (status and projection) that was widely captured by national media (electronic & print) and the customer community.- Managed strategic partnership with a Premium Clients (Nestle, PepsiCo, GSK and Dabur) providing 360-degree solution of all market research needs – Nielsen contracted revenue grew 20-30% and was awarded best CBP in 2012.

Mumbai

Managed Nielsen’s flagship RMS division in South Asia and was part of South Asia Leadership Team of Nielsen. Leveraged RWRP principle with standardised processes, which resulted in increase in EBIDTA by >5pp (2019 over 2017)Led a pricing initiative – change in internal mindset, and then working on customized plan for each client. Launched Quarterly Industry Bulletin widely captured by electronic & print media; NIQ client community eagerly awaited it. This boosted Nielsen’s equity, and along with the pricing initiative, RMS topline grew by 16% in 2017-18 vPY, almost double of the past 10-year CAGR for the BU.

New Delhi Area, India

Managed "GfK-Nielsen" JV that tracked consumer off take of Consumer Electronics, Home Appliances, Mobile Handsets and Home & Enterprise IT products using Retail Audit methodology. Partnered with Consumer Durable manufacturers and retailers and worked closely on Marketing and Sales initiatives and around innovation funnels. Oversaw Corporate structure transition of GfK upgrading to pick majority stake in the JV in 2009. Migrates data processing platform from Nielsen Retail Factory to GfK’s Startrek, without a single month of disruption to customer deliverables.The JV achieved a topline growth of +30% CAGR on count of Handset audit expansion, IT categories launch, and pricing initiatives.

Kathmandu

Managed Nielsen business in Nepal as a Resident Director. Led teams working in domains of Social & Enterprise Research, Consumer Insights, Media Measurement, and Retail Measurement of FMCG, Liquor, Cigarettes, and Soft Drink categories. The business in red (2003-04) got turned around to yield a +300% dividend in 2006-07.

The budding years helped build expertise in micro-level social research insights built on primary data collected from grass-root level in the sectors of Public Health, Rural Development & Livelihood, Agri & Forestry, Education, and Water & Sanitation. Executed 8-10 social research projects every year, including few large-scale (multi-crore) projects. Worked on policy & strategy formulation for UN Organizations (viz. UNDP, UNICEF, ILO, World Bank) International NGOs, and Central/ Provincial Government Bodies.

Post Graduate Program - Artificial Intelligence For Leaders, Excellent

Coordinated by Great Learning

Masters - Mba/ Pgdfm, Management, Silver Medalist

Principles Of Marketing Research, Marketing Research

Coordinated by Nielsen

Graduation, Statistics & Anthropology

Top Ranker In State Board (10Th)

Boarding School conceived by the British based on Gurukul system