Lead a team of Project Managers and Digital brand managers for the US market

Intership project to formulate GTM strategy for ed-tech product.- Analysed internal and external business environment- Mapped customer journey and Decision making units to identify potential strategic levers in B2B and B2C ed-tech segment- Conducted Primary and secondary research to gain key customer insights and identify customer needs- Created detailed customer persona for the targeted segment- Designed perceptual map to formulate positioning statement for the ed-tech product- Designed promotional strategy and tactical plans for the ed-tech product

At Cipla Urology, we believe in the Mantra ”Together We Go Further” and are committed to make a difference to people’s lives. We make every effort to deliver on this commitment across all aspects of its operations: right from ensuring world-class quality and best manufacturing practices, to the wide range of products and services that it provides to the medical community and hundreds and thousands of patients. In its Brand Management department, Sameer was responsible for managing and launching brands for therapies such as BPH, OAB and UTI.As a Brand Marketer, Sameer has:• Kept patient’s needs at the centre for formulating brand strategies and activations.• Enrolled several patient centric initiatives that offer a comprehensive urological ailment solution which goes beyond the pills.• Utilized disease and patient stratification matrix to prevent cannibalization of Rx share among various brands in OAB and UTI portfolio.• Designed geography-wise need based differential strategy.• Been a part of ambitious and pathbreaking digital BPH campaign

At Sun CNS, Humility; integrity; Passion & Innovation is the way of life. We believe in “Reaching People and Touching lives Globally” as a leading provider of valued medicines.In its Marketing Product department, Sameer was responsible for managing and launching brands for therapies such as Neuropathy, Stroke and Migraine.As a Product Marketer, Sameer had:• Formulated SKU-specific segmentation and targeting strategy for Neuropathy portfolio.• Designed annual marketing plan and a launch plan for the allocated portfolio.• Identified untapped market opportunities to expand market and generate new consumer base.• Developed data analytics to monitor sales trends, to conduct in-depth competitors’ analyses, to review brand health and to sensitized field force with the same.• Represented Sun Pharma at National Neuro-psychiatry conferences to showcase company’s market leadership and increased firm’s visibility by reaching out to 2000+ potential Psychiatrists/Neurophysician/NeuroSurgeons.• Guided field-force to successfully implement the marketing strategies through follow-ups, cycle meets, business communications, mailers and joint field work.• Conducted training programs to develop a robust sales force

A fast-growing Pharmaceutical startup that entered in top 65 pharma companies in India in the very first year of its launch.In its product management department, Sameer was responsible for managing brands for therapies such as Infertility and pregnancy complications.

• Analyzed sales trends of the territory to forecast sales and monitor key indicators of brand health.• Conducted neo natal camps and BMD camps to help identify undiagnosed disease cases to increase consumer base.• Managed Client and generated repeat business.• Converted new avenues and trade counters to increase sales from the territory.• Creative and out of the box ways of engaging doctors locally or inclinic.