- Crafting account management strategy and execution for new and top D2C brands for Amazon India through a strong team of 200+ startup evangelists.- Set up and solving for growth challenges and building the business from 1x to 10x keeps me energized.

Leading a team of 150+ online retail evangelists in shaping the future of ‘000s of top Indian retailers and brands by driving their online growth on Amazon. We excel in: - Driving strategic business planning and execution with top retailer/brands on Amazon basis internal and industry benchmarks.- Define and execute advertising strategy for top e-commerce sellers on the marketplace and driving adoption of advance search/video based promotional products on Amazon.- Optimize campaign performance that fulfills advertiser goals. In-depth data analysis to develop actionable insights and adapt recommendations based on advertiser needs.

- Leading Amazon India Consumables marketplace Business. Developing consumables categories like Toys, Baby, Beauty, Health, Personal Care and Grocery - Providing customers with the largest assortment. Growing India's top retailers/brands on Amazon

- Sales Strategy & Business Development: Expansion plan for Amazon India- Launching categories on Amazon like Health, Personal Care, Grocery for India business

National Manager - Sales and Distribution ExcellenceThe role includes - Developing Sales/Distribution strategy & driving pan India Distribution set up - Brand & Trade Marketing Interface: Design of GTM/Brand Activation programs - Evangelist of new Technology & Process Deployment

Education Start-Up in the Sales Consulting & Skill Development Domain for FMCG Sector- Consulting Services – Sales Force Effectiveness in FMCG Domain: Designing & executing Sales Productivity enhancement solutions to achieve desired results. - Skill Development Services: Training, Assessment & Placement (TAP – Tapping the Skills)- Specially crafted training Courses which include sectors like Marketing, Retail Sector & Personality Skills.

Managed ITC’s Foods business for the region of Punjab & Haryana

Managing innovation project and taking brand from product concept to commercialization. - Brand Strategy Formulation and Planning: Setting up Brand Strategy and Short/Long Term Sales Plans- Product & Packaging Ideation and and communication developmentAchievements: > Vivel Soaps reached in the top 3 All India Sales in the concerned soap category. > Vivel Deo Spirit & Vivel Active Fair Skin Cream voted Product of the Year – 2011 by AC Neilson

Module Leader, device development (VCU Handling) team for a project from DRDO.