Sameera Ali Email & Phone Number

Pakistan

Pakistan

• Responsible for - Corporate marketing and Communications- Marketing Strategies & Campaigns- Product Positioning & Branding- Content Development - Brochures, Marketing Manual and Corporate & Product literature- Public & Media Relations- New Product Launch• Prepared and developed creative material for campaigns• Managed the development and printing of –Sponsorship ads, congratulatory ads, greeting cards, calendars, notebooks and brochures• Designed investor… Show more • Responsible for - Corporate marketing and Communications- Marketing Strategies & Campaigns- Product Positioning & Branding- Content Development - Brochures, Marketing Manual and Corporate & Product literature- Public & Media Relations- New Product Launch• Prepared and developed creative material for campaigns• Managed the development and printing of –Sponsorship ads, congratulatory ads, greeting cards, calendars, notebooks and brochures• Designed investor material - FMR, Quarterly Reports and Annual Reports• Managed and coordinated media releases • Ensured maximum exposure for campaigns • Developed marketing budget – Including administering project budgets and maintaining responsibility for all reporting activities• Led International Funds launch campaign - A 3-day conference at the Sheraton Karachi Hotel, Press Ads, TV Commercial, OOH Advertising and BTL Activities at select McDonalds and Cybernet locations Show less

Pakistan

Dec ’09 – July ‘11 Account Supervisor• Responsible for account supervision across multiple categories- Beverages: Pepsi Cola, Mountain Dew, 7-UP, Mirinda, Sting - Snacks: Pepsi Snacks, Lay’s, Kurkure, Cheetos, Cravys- Financial Services: Barclays Bank PLC• Led account management, formed and coordinated team and met annual revenue targets for the accounts under supervision• Developed and enhanced the relationship between the brand and the consumer through 360 Degree… Show more Dec ’09 – July ‘11 Account Supervisor• Responsible for account supervision across multiple categories- Beverages: Pepsi Cola, Mountain Dew, 7-UP, Mirinda, Sting - Snacks: Pepsi Snacks, Lay’s, Kurkure, Cheetos, Cravys- Financial Services: Barclays Bank PLC• Led account management, formed and coordinated team and met annual revenue targets for the accounts under supervision• Developed and enhanced the relationship between the brand and the consumer through 360 Degree Brand Stewardship• Managed and coordinated the media releases for the brands under supervision• Liaised between the Clients and Creative team to ensure on-goals delivery and to enhance campaign results• Led sales development efforts through pitches to existing Agency clients as well as prospects – pitched new project ideas in line with their goals and objectivesDec ’08 – Dec ’09 Account Executive • Prepared and updated competitive reviews based on relevant information. Developed a good understanding of key market dynamics through extensive research and visits• Assisted in the research for the brands. Added value to the brands at all strategic levels through comprehensive knowledge of the client’s business• Assisted the team in developing understanding of consumers and their behaviors• Achievements: Promo launches -- Lay’s Money in Bag, Cheetos Ben Ten Tazo and Spinners. Product launch: Cravys Chips. Brand Identity launch: New 7UP logo. Show less

Pakistan

Feb '08 - Jun '08 Customer Relations Manager/ Personal Banker• Managed a portfolio of 300+ customers• Responsible for meeting sales targets• Set -up overall and detailed budget, in compliance with the objectives specified by the company's management• Ensured complete customer satisfaction of problem resolution• Reconciled, revised and updated data, checked documentation and provided support for audit purposesJul '06-Jan '08 Customer Relations Officer (Citigold Clients)… Show more Feb '08 - Jun '08 Customer Relations Manager/ Personal Banker• Managed a portfolio of 300+ customers• Responsible for meeting sales targets• Set -up overall and detailed budget, in compliance with the objectives specified by the company's management• Ensured complete customer satisfaction of problem resolution• Reconciled, revised and updated data, checked documentation and provided support for audit purposesJul '06-Jan '08 Customer Relations Officer (Citigold Clients) • Managed customer arrivals to maximize relationship building opportunities and directed them to the respective Relationship Manager • Kept Records and prepared audit trail for staff attendance and annual leave plans • Performed operational tasks and handled Gold customers Show less

Bachelors, Business Admin & Pr

O'Levels, Business/Commerce, General