- Directed the operations of Debenhams stores in Dubai Mall, Galleria, and Yas Mall, overseeing a team of 35-60 staff members, including managers, to uphold brand standards and achieve business targets.- Spearheaded successful grand openings of large department store formats, strengthening market presence and customer engagement.- Implemented strategic initiatives that consistently drove sales performance increases year-on-year, surpassing revenue targets.- Enhanced the selling potential of top brands by 17% through effective merchandising planning.- Exceeded business plan targets by 35% on core sales and 10% on overall store performance.- Achieving a 9% year-on-year sales growth by implementing data-driven sales strategies.

Creating New Design for Shemag (Arabien Traditional Scraf) Make marker survey,planinig for the new seasons trend and market feedback.