Sameer Prabhu Email & Phone Number

Toronto, Ontario, Canada

-Achieved a 70% increase in followers by expertly curating and creating content that brings value to our audiences, which in turn, helped build a highly engaged fanbase and positioned us as industry thought leaders -Successfully re-designed and launched the company website (UI & UX) which led to a 5x growth in MAUs and a 100x growth in views on our proprietary content that heavily contributed to our lead management efforts-Created memorable event marketing campaigns to seamlessly integrate Spin's brand presence at renowned industry events such as the Toronto International Film Festival (TIFF), Visual Effects Society (VES) Awards, the Canadian Screen Awards, and more-Designed and developed our internal employee portal on the Atlassian platform in addition to creating a repository of training videos for new hires, ensuring a seamless onboarding and business-as-usual experience that resulted in improved productivity and efficiency within every team in the organization-Developed Spin Academy in collaboration with department leads to provide training modules to emerging talent from all over the world-Developed and maintained brand and social media guidelines

Toronto, Ontario, Canada

I have delivered various video and photography projects while leading all aspects that include production management, direction, cinematography, editing & colour correction using Adobe Creative Suite & DaVinci Resolve.

Toronto, Ontario, Canada

Key Account: Taco Bell Canada -Successfully increased our followers on all pages by 19% in just 6 months by producing all social media organic and website content as a solo content creator for Taco Bell (photos & videos) and worked closely with our production team to produce nationally aired TVCs and digital videos-Produced tailored creatives for paid media that led to a 2.5x increase in the volume of clicks as compared to earlier campaigns resulting in a 14% growth in online orders-Launched Taco Bell Canada on TikTok from the ground up resulting in 12% additional reach by collaborating with key influencers in the food and lifestyle space

Toronto, Canada Area

Key Account: Microsoft (Technology)- Planned and executed paid social campaigns (B2B & B2C) via Sprinklr and mapped their performance with Web analytics to derive insights and optimize campaigns where we achieved an uplift in performance by 3.5x across campaigns and audiences- Created bespoke assets for the Organic editorial calendar using Opal, driving a 110% increase in engagement across handles- Created an on-site social team for 2 major tech events hosted by Microsoft for real-time updates which led to an 11% increase in followers during the events, while trending on Twitter(X) for 2 consecutive days.

Mumbai Area, India

Key Accounts (Hospitality): Taj Hotels (Corporate), Taj Safaris, Taj Mahal Palace (New Delhi), Taj Coral Reef (Maldives), Taj Exotica (Maldives), Taj Andamans, Taj Salons & Asian Paints (Home Decor)-Helped scale followers & subscribers by 81% across all social handles vs 17% across accounts-Authored and institutionalized social media brand guidelines to unify the look and feel across 94 hotels worldwide and helped pen down the SOP and custom replies for queries/complaints addressed to the online relations team-Achieved a 3.5x increase in our team’s revenue by winning 7 additional brands-Grew a 3-member team that supported one brand to a winning unit of 14 members

Mumbai Area, India

The perfect water bottles. 100% Recyclable. 100% Microwave Safe.- Led product development for a sustainable alternative for conventional plastic bottles. As the founder, I heavily focused on brand development on social media, website, and e-commerce platforms in addition to operational tasks-Sold 400 units online through our website and 250 units through word of mouth

Mumbai Area, India

Key Accounts: Axis Bank (Financial Services), Budweiser (Alco-Bev)- Worked closely with the data and analytics team to ensure quality leads from our campaigns and partnered with Amazon to deliver a bespoke shopping week for Axis Bank customers resulting in a 19% increase in credit card transactions nationally- Partnered with the app development team to make optimizations to the existing banking app based on app analytics and suggested UX optimizations that led to a 30% increase in downloads- Successfully increased brand reach by 120% by promoting Budweiser-sponsored music events

Mumbai Area, India

Skin Care Portfolio: Lakme, Vaseline, Ponds, Elle 18, Dove (Consumer Goods)Services: Lakme Salon | Cosmetics: Axe- Working with the country’s largest advertiser, I was instrumental in negotiating tailored inventory deals with key publishers and networks that led to efficiency in overall ROI by 20%- Liaised with multiple brand teams, creative agencies, partner agencies, and publishers through the campaign life cycle and achieved 3x growth in category reach on digital- Was part of the core founding team that designed and developed the Lakme Salon mobile application that helped improve appointment retention by 64%

London, United Kingdom

Clients- BaydonHill, HeliOne, Unilever (UK)• Creative project management.• Email Campaigns.• Social Media Design• Research for Business Development initiatives

Mumbai, India

Celebrity List1- John Abraham2- Ayushman khurrana3- Yami Gautam4- Sanjay Suri5- Papa Cj• Brand specific pitch presentations to various categories including retail, automobile, pharmaceuticals, FMCG and luxury products for new business acquisitions involving negotiations and selling. • Designed tailored content for pitches and proposals to facilitate in-film branding and celebrity endorsements.

Mumbai, India

• Account Management• TVC scripts for Kellogg’s Chocos promo - aired on Disney and Cartoon Network.• Production and post-production management. • Creative Direction (Print) • Copywriting and proofing- print ads. (For Kellogg’s, Birla Sunlife Insurance and Mutual funds)• Category analysis & Primary research on Mom's and Cereals

Master Of Arts (Ma), Advertising And Design

Activities and Societies: Student Ambassador Club Photography Club Leeds Football LeagueKEY SUBJECTS: Consumer Behaviour, Copywriting.

Master Of Business Administration (Mba), Marketing Communications

Activities and Societies: Marketing Club Video ProductionKEY SUBJECTS: Marketing Management, Business Communication, Brand Management.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Marketing Club Music & ArtsKEY SUBJECTS: Economics, International Finance and Tax, Organisational Behaviour..