Created the go to market strategy for NotMilk launch in the US, Developed 2 year innovation pipeline and held the first consumer sampling event in NYC.

Responsibilities included: Working alongside Brand teams to come up with viable marketing programs for the sales team to use in the on premise. • Introduced Tank Beer to the United States which drove trial +20% and grew share +36pts• Developed a customizable coaster program that exceeded program goal by +42% • Scripted and produced 5 business case study videos for on-premise sales teams which aided with retail activation sell-in process• Assisted in the development of an on-premise food and pairing program to increase consideration and awareness• Assisted in the development of occasion-based messaging POS for on-premise activations• Developed a pricing calculator to assist the field with multi brand pricing promotions

Delivered ledger budgeted MACO & EBITDA.Grew AB InBev share/sales within ledger by agreeing a promotional and trading plan with the customer base to deliver AB InBev targets. Agreed a joint customer business plan that not only ensures we deliver our key commercial metrics, but at the same time is focused around our consumers & shoppers. Structured the right mix of brands and SKUs within the ledger to optimise the potential margin for AB InBev & the customer. Developed a strong network of working relationships across the ledger from Buyers, Supply Chain, Marketing and Finance teams.Built annual promotional plans with customers to ensure AB InBev has the strongest promotional participation & outperforms the competition across all key commercial metrics. e.g. market share.

Branding and Marketing, Key Account Management, Profit and Loss, Territory Sales. Working for the Biggest Beer Company in the world I am given the responsibility of looking after the high end Bars, Clubs, Restaurants and Hotels within London. Achievements Include:•Developing customer strategies, including promotional activity, brand portfolio management, and business development• Effectively manage relationships with existing clients• Responsible for increasing distribution and volume in current and new accounts• Developing customer business plans and management of marketing budgets

• Developing and executing account plans for customers in the Leased & Tenanted, Wholesale, Multiple Groups, and Free Trade sectors.• Developing customer strategies, including promotional activity, brand portfolio management, and business development.• Territory Sales, Key Account Management, Branding and Marketing. My territory covers all of London and Essex.• Responsible for increasing distribution and volume in current and new accounts.• My responsibilities involve looking after over 250 accounts where I am responsible for growing business in existing key accounts, growing our brand portfolio in all other FOT.

Working alongside a team in devising marketing strategies, conducting research and assisting with the production of marketing materials.•Improving client’s online presence by managing the day-to-day running of social media accounts.•Producing copy and slogans for both websites and print in accordance with specific client briefs.•Using my creativity to come up with innovative campaigns for my clients using different forms of media.

• Carried out Market research for some of the biggest organisations such as The Government and Nintendo.• Responsible for reviewing data and putting together findings for senior management. • Was part of an elite 8 person team who were given some of the biggest clients of Ipsos Mori. •Worked on large projects such as the outbreak of Swine Flu and the release of the Nintendo Wii.

• Liaising with outside agencies. Briefing to strict guidelines and in keeping inline with the campaign style guide.• Assisting in the coordination and execution of marketing campaigns across all tiers.• Planning event element for campaigns including athlete appearances, training sessions, sporting events, launch events and invitation only private events.• Compiling tear down documents for the analysis of campaigns to be sent to EMEA Marketing heads.• Liaising with different departments within the store. Working alongside the product team ensuring all key campaign styles are allocated and the total buy and product assortment is adequate for the campaign. Work closely with the Visual Merchandising team on layouts and product location.• Ensuring all purchase orders and invoices are processed efficiently and attached to the correct campaign budget.• Attend weekly commercial walk throughs with department heads.• Compiling information for campaign trackers including weekly sales figures and sell through percentages.