Maintains staff by recruiting, selecting, orienting, and training employees and developing personal growth opportunities. Accomplishes staff job results by coaching, counseling, and disciplining employees. Plans, monitors, and appraises job results. Conducts training.

Delivering excellent service to ensure high levels of customer satisfaction.Motivating the sales team to meet sales objectives by training and mentoring staff.Creating business strategies to attract new customers, expand store traffic, and enhance profitability.Hiring, training, and overseeing new staff.Responding to customer complaints and concerns in a professional manner.Ensuring store compliance with health and safety regulations.Developing and arranging promotional material and in-store displays.Preparing detailed reports on buying trends, customer requirements, and profits.Undertaking store administration duties such as managing store budgets and updating financial records.Monitoring inventory levels and ordering new items.

Plan for and advise on fashion lines and assess garments' potential for publicity purposes. Promote garments to the press and public. Organise and compere (host) fashion parades. Supervise the photography of items and clothing selected for promotion.