Samendra Kumar Email & Phone Number

Bihar And Jharkhand

Handling Bihar and Jharkhand - Activation and Branding

Bjh

CORE COMPETENCIES• Identifying market opportunities, developing business cases and offering successful product/services.• Building brand focus in conjunction with operational requirements as well as utilizing market feedback .• Conducting marketing campaigns to increase brand visibility and awareness; implementing marketing strate-gies such as multi day and multi- location events.• Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelinessand service quality norms.; JOB RESPONSIBILITIES• Planning promotion strategy with Branch Heads/Cluster Heads keeping into mind business objectives.• Organizing MEDICAL/ FITNESS activities by collaborating with various Hospitals/agency like, Eye care center,Thyrocare,; , Art of leaving under Bank Corporate social responsibility (CSR) work.• Handling 32– Branches • Merchandising support for Branches ,which includes regular replenishment & implement of merchan-dising calendar/schedule.• Planning and execution of Pre Launch, Launch & Post Launch Marketing activities to support New /RelocateBranch.• Execution of Govt. Branding, Town Branding, Temple branding, Society Branding & Tourist place Branding.• Organizing Get together, Traders meet , Doctors meet & different promotional activity.• Effective implementation of Central Marketing Initiatives (Promotions, Advertising campaign etc) at locallevel.• Designing the branch catchments activity to increase the number of walk-ins to the Branch.• Develop appropriate BTL activities based on needs of Branch. Get approvals and roll out implementation plansacross the channel.• Reward & Recognition and Sales Contest.• Agency/Vendor Handling

Patna, Bihar

• Planning promotion strategy with Branch Heads/Cluster Heads keeping into mind business objectives.• Organizing MEDICAL/ FITNESS activities by collaborating with various Hospitals/agency like, Eye care center,Thyrocare, Physiotherapist , Art of leaving under Bank Corporate social responsibility (CSR) work.• Handling 36 – Branches & 170 – ATM ( Offside & Branch ATM) in Patna Cluster.• Merchandising support for Branches & ATM which includes regular replenishment & implement of merchandisingcalendar/schedule.• Planning and execution of Pre Launch, Launch & Post Launch Marketing activities to support New /RelocateBranch.• Execution of Govt. Branding, Town Branding, Temple branding, Society Branding & Tourist place Branding.• Organizing Get together, Traders meet , Doctors meet & different promotional activity.• Effective implementation of Central Marketing Initiatives (Promotions, Advertising campaign etc) at locallevel.• Designing the branch catchments activity to increase the number of walk-ins to the Branch.• Develop appropriate BTL activities based on needs of Branch. Get approvals and roll out implementation plansacross the channel.• Reward & Recognition and Sales Contest.• Agency/Vendor Handling.

Bjh

(Bihar & Jharkhand)JOB RESPONSIBILITIES• Planning promotion strategy with Branch Heads/Cluster Heads keeping into mind business objectives.• Handling 109 – Branches & 206 – ATM (Off-site & Branch ATM) in Bihar & Jharkhand.• Merchandising support for Branches which includes regular replenishment & implement of merchandising cal-endar/schedule.• Planning and execution of Pre Launch, Launch & Post Launch Marketing activities to support New /RelocateBranch.• Execution of Society Branding, Govt. Branding & Town development program also organizing health camps( free check-up at govt. offices also for local people).• Organizing festival activity, Get together, Traders meet, mandi meet & different promotional activity.• Effective implementation of Central Marketing Initiatives (Promotions, Advertising campaign etc) at locallevel.• Highlight ROI issues, cost reduction opportunities, increase sales and revenue opportunities.• Responsible for alliances with Local clubs/ Associations/ companies for Promos/ Database /Lead generationand events.• Designing the catchments activity to increase the number of walk-ins to the Branch• Develop appropriate BTL activities based on needs of Branch. Get approvals and roll out implementation plansacross the channel.• Reward & Recognition and Sales Contest.• MIS – Budgets, Marketing activities.• Agency/Vendor Handling

Nawada Area, India

JOB RESPONSIBILITIES• Product Branding.• Monthly Branding Scheme.• Weather Required Board, Combo & Leaflet to improve a Sale.• Product Promotional Related Work.• Distributor handling.• Relation ship buildup with outlets

Patna Area, India

JOB RESPONSIBILITIES• Brand Order Watch.• Monitoring of market for our brand and competitor.• To do a tie up with the key retailer of our market.• Responsible for the company secondary target.• Distributor & CNF handling.• KEY account handling.; AREA PATLIPUTRA PATNA.This project was an excellent opportunity to appreciate the various aspects – managerial, technological, monetary,non-monetary, interpersonal dimensions – of; of one of the largest & finest MNC – Coca Cola.

M.B.A, Marketing

B.Sc, Maths

12Th

10Th