Sameya Atique Email & Phone Number

Milton Keynes, Gb

London, England, Gb

• Own the delivery of WorldRemit’s automated retention and cross-life strategy across all available CRM channels, including email, push-message, and in-app messaging• Responsible for end-to-end planning, development and execution of complex large-scale automations using Braze • Own reporting to ensuring results and next steps is clearly and regularly communicated• Work collectively with multiple teams internally as well as external creative agency to develop and execute a global retention strategy• Develop and implement RFM segmentation strategies to proactively monitor and manage churn and drive positive uplifts in repeat transacting customer rates• Drive growth of refer-a-friend program through product and pricing experiments • Improve the retention rate of customers through a focused test & learn strategy• Partner closely with Product, MarTech, Brand, Creative, Customer Insights, Data team and Legal and Compliance teams to develop the best customer journeys to deliver retention• Work closely with the data teams to gain a deeper understanding of customers, design experiments aligned to business KPIs and drive growth through optimising existing programmes

London, Greater London, Gb

• Responsible to implement CRM marketing automation programs to drive customer activation, retention, and reactivation • Manage and lead monthly CRM activity from planning, execution, and reporting• Manage CRM initiatives and processes to smoothly launch Bleach London in the US market• Responsible for CRM programme development and execution including RFM segmentation, testing, deployment, and ongoing evaluation of these initiatives • Driving email efficiency and optimisation with a structured test and learn plan• Developing workflows and mapping of customer journey’s • Work closely with Analytics to drive customer journey based on insights• Work closely and maintain relationships with key areas of the business, including Brand, Product, Analytics & Insights, Design, Account management and Customer Care.

Newton, Ma, Us

• Develop and implement CRM strategy across new and retained users• Develop and manage customer lifecycle journeys using automation and trigger campaigns• Own campaign plan, segmentation, and email strategic roadmap to drive customer activation, retention, and up-sell via email channel• Optimise email templates and campaigns based on repeated a/b testing and bestpractice• Establish, report on, and improve KPIs for all CRM campaigns / communications• Recommend exciting new ways to reach and engage our base, developing teststrategies around those opportunities• Develop and maintain the content marketing calendar and define content requirements in collaboration with the Head of Digital Marketing, product, brand, and design• Scope, build, deploy, and measure multiple campaigns, journeys, and workflows inHubspot • Work with the web manager to optimise onsite conversion and email lead capture• Use consumer insights to provide the right offers at the right times, and offer the rightcontent to the right people to drive repeat course bookings• Evaluate CRM and ESP platforms and configure the best solution for the businessneeds

Paris, France, Fr

London, London, Gb

London, London, Gb

• Develop strategies & CRM programs to drive customer activation, retention and engagement• Own, manage and deliver customer life cycle programs across 11 markets in Europe• Responsible for globally delivering welcome, activation, reactivation, cross-sell, abandoned cart and cancellation programs • Manage CRM program implementation, including customer proposition, contact strategy, customer lifecycle management, customer segmentation and program insights• Monitor CRM programs and campaigns post-launches to ensure program success and positive ROI• Drive mobile push notification program development and implementation through automation• Lead the creation of analysis and dashboard on program performance & ROI and use findings in the development of future activity based on results• Driving email efficiency and optimisation with a structured and ongoing test and learn plan• Frequent analysis of email programs providing clear recommendations for future optimisation• Identifying new opportunities for automated CRM programmes: sourcing and integrating the required data, building segments and workflows, briefing design team with creative requirements and working together with the CRM team to get dynamic and measurable programs live globally • Work closely and maintain relationships with key areas of the business, including Data, Tech, Product, Design, Brand, Account management, Customer Care, Legal, Local marketing, Mobile and Performance Marketing.

London, Gb

• Manage and lead trainline CRM activity from planning to execution• Manage the end to end email production cycle from copy writing, creative briefing, data briefing, formulating target audiences, proofing to broadcast • Develop highly personalised and innovative communications which elicit a response from customers targeted• Manage and implementation of a testing calendar to optimise email performance to create a continuous process of testing and refinement• Report on key KPI’s, analysis of test results, overall email performance and communicating results to the wider team and relevant stakeholders• Manage external agencies and support overall management of CRM budget• Drive forward mobile app activity through CRM

• Execution of email campaigns from planning to broadcast• Report and monitor email campaigns as well as managing the database• Content creation and management of one of the most visited section of the company website • Help manage and analyse web analytics with a good understanding of Google Analytics• Actively source and support avenues of increasing brand awareness through partnerships• Support execution of online and offline marketing activities • Support and assist the line manager with the implementation of online and offline marketing activities

Gb

• Investigate opportunities to increase brand awareness and help position the company as the first choice for sales and marketing related software needs• Managing and updating the web content of two company websites and developing a new subscription management website• Building the presence of the company through social and digital marketing platform• Designing and executing regular email campaigns and reporting results achieved • Writing and distributing company press releases• Copywriting and proofreading marketing material• Managing SEO activity and other web analytics• Updating and maintaining customer database

Ba, Business Administration (Marketing)

A-Level, Architecture, Business & Economics, It